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AFR BOSS


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Brand Overview
About AFR BOSS
AFR BOSS is avant-garde in every sense of the word. Launched in 2000, the magazine has an enviable reputation for access to Australian leaders and top business minds. From success to business blunders, design and organisational culture and new ways of thinking, AFR BOSS is an ideas catalyst. It is a magazine that provokes dialogue with leaders and high-achievers, as well as those aspiring for success and improvement.

With a focus on well-written provocative and innovative reportage and commentary, and leading photography, each month the AFR BOSS team puts the emerging world of work and business under the microscope. The result is a magazine with a global perspective and a source of ideas and insights.

AFR BOSS is inserted in The Australian Financial Review on the second Friday of every month.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Fairfax Business Media publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 153,000

67% of AFR BOSS readers are ABs. AFR BOSS has the highest profile of AB readers of any magazine in the country.

Source: Roy Morgan Research, June 2010

Circulation

Circulation: 85,840

Source: Audit Bureau of Circulations, Apr-Jun 2010

Audience
AFR BOSS is a magazine for leaders and high-achievers - and those who wish to learn from them.

AFR BOSS has a core focus on management and leadership but its motivating force is the desire to build a community of interest and knowledge around the latest ideas and thinking in business and the world of work.

Overview
The average AFR BOSS reader is 45 years old.

The average AFR BOSS reader earns $224K.

AFR BOSS readers on average of $1.5m in savings & investments.

The average AFR BOSS reader spends 38 minutes reading the magazine.

Source: AFR BOSS Reader Survey, Nov 2009, n=300

Readership
153,000

67% of AFR BOSS readers are ABs. AFR BOSS has the highest profile of AB readers of any magazine in the country.

Source: Roy Morgan, June 2010
Profile
AFR BOSS Reader Profile
AFR BOSS Media Kit
AFR BOSS Reader Survey Results November 2009
Circulation
85,840
Source: ABC, June 2010
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in AFR BOSS Magazine.
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Rates effective 1 January 2010 - 31 December 2010

Please download the detailed rate card here
casual3x6x9x12x15x18x21x24x
DPs$28,550$28,100$27,750$27,300$26,900$26,500$26,150$25,750$25,400
DPs incl GST$31,405$30,910$30,525$30,030$29,590$29,150$28,765$28,325$27,940
Full Page$15,050$14,850$14,700$14,400$14,150$13,900$13,750$13,550$13,300
Full Page incl GST$16,555$16,335$16,170$15,840$15,565$15,290$15,125$14,905$14,630
1/2 Page$9,250$9,150$9,050$8,850$8,700$8,550$8,400$8,300$8,150
1/2 Page incl GST$10,175$10,065$9,955$9,735$9,570$9,405$9,240$9,130$8,965
1/3 Page$7,900$7,800$7,650$7,500$7,400$7,300$7,200$7,050$6,950
1/3 Page incl GST$8,690$8,580$8,415$8,250$8,140$8,030$7,920$7,755$7,645

AFR BOSS Print Rates.
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Friday1-12 pagesinc GSTQuantities
National$27,550$30,305143,000
NSW/Canberra$11,590$12,74961,000
VIC/TAS$7,220$7,94237,000
Queensland$3,458$3,80419,350
SA$1,235$1,3596,000
WA$1,938$2,13210,150
NZ$760$8365,300

AFR BOSS Insert Rates
Deadlines & Specs
Any Questions? Call our customer service  
For 2010 deadline information, mechanical specs for AFR BOSS magazine and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

AFR BOSS Deadlines
AFR BOSS Mechanical Specs
AFR BOSS Inserts Technical Specifications
 
Regular Sections
Inside AFR BOSS you will find lead stories on the latest management issues from Australia and around the world. Lead stories and columns carry a spirit and attitude that can be confronting and challenging, but always inspiring. AFR BOSS draws on current business leaders as well as management academics locally and overseas.
BOSS Report
The latest news on management and leadership to give you the edge in business thinking.
 
BOSS DressCode
Focuses on executive style essentials. It's a pragmatic take on dressing for success.
 
HBR
The Harvard Business Review is the most prestigious management journal in the world. Fairfax Business Media has exclusive access to this journal and AFR BOSS brings you the best selection of material each month. This is must-read material for the nation's executive-suites - the very latest in strategy and management.
 
Dual Drivers
Business is often about partnership and this section brings you the winning ideas and practices of the nation's most successful duos. We look behind the numbers and ask what is it about the working relationships of these partners that sets them apartment and gives them the edge.
 
BOSS Space
The high design of office and workspaces and why it's a central part of every modern company's strategy.
 
The Sustainable Enterprise
In a regular monthly spot, we examine case studies of companies that are working to reduce their environmental footprint and increasing their focus on corporate social responsibility.
 
Twenty-four seven
This section includes; What I'm reading, Journals, Bookstore, BOSS Coach, BOSS Travel and BOSS Advice.
 
 
 
Special Issues
AFR BOSS has a number of special features each year.

INNOVATION - February
We speak to high profile innovators and decode the secrets of successful innovation in large corporate enterprise; how they do it, how they handle the obstacles and how they maintain momentum to stir innovative thinking in their businesses.

2010 SPECIAL 10TH ANNIVERSARY EDITION - March
A special 2010 Anniversary issue in March 2010 will include a bold, distinctive concept BOSS celebrates 10 years as Australia’s premier leadership and management magazine. As such, this special issue will contain landmark editorial coverage which will be compulsory reading for Australia’s top business decision makers.

WOMEN TO WATCH - April
Gender is at the top of the corporate agenda in 2010 – with company directors and investors calling for companies to monitor and report on progress in promoting more women. But who are they and where are they? In this special issue AFR BOSS profiles talented, senior women executives who share their career strategies and secrets of success. Our list will also be available on the AFRBOSS website.

CEOS WHO DELIVER + EXECUTIVE EDUCATION UPDATE - May
Which CEOs really have what it takes to succeed in a challenging environment? With special AFR BOSS analysis, we identify the companies who are ahead of the rest and share insights from their CEOs on what they do that works. The focus will be on CEOs and top executives and their leadership approaches. This issue also provides an update on Executive Education.

YOUNG EXECUTIVES OF THE YEAR + NATIONAL MARKETING SURVEY - June
Each year AFR BOSS and human resources firm DDI run a national competition in search of Australia’s top 10 young executives. The final six winners are chosen for their potential as leaders, career commitment and their ability to operate under pressure. Plus: where are they now: we profile previous winners and look at their career success secrets Our annual national survey of marketing directors reveals where companies plan to spend their marketing budgets, how clients measure the value of marketing and their budget forecasts for the next three years.

AGENDA 2020 - July
A new special issue, Agenda 2020 looks at the Big Ideas shaping our future. What are the major themes and how our national leaders are facing up to the challenges? What are the changes likely in how we work, live, play and do business in 2020 and what are the big ideas that will help us navigate the terrain?

TRUE LEADERS - August
Each year the AFR BOSS staff and a panel of industry leaders select the most outstanding leaders in business, the public sector and the non-profit sector. The list has honoured people such as Woolworths CEO, Mike Luscombe; Westpac CEO Gail Kelly and BHP Billiton chair Don Argus and more. Plus we have a look at the emerging leaders we need to keep an eye on for the future.

EXECUTIVE EDUCATION REVIEW - September
An annual review of business schools and their management and leadership programs delivers readers the most up-to-date and credible information about the status and value of post graduate business education.

HIGH PERFORMANCE - October
BOSS takes a close look at the ingredients that make up a high-performing company, from the culture and rewards system to the leaders at the top. We profile the leaders and teams who have worked hard to develop a successful chemistry.

INSIDE THE C-SUITE + SALARIES SPECIAL - November
This issue looks at the all important relationships between the CEO and the senior management team. We also check out their prospects for career development and remuneration including the annual salaries special, an analysis of salaries from the CEO and director level down. This survey analyses the trends in executive jobs and remuneration and also provides extensive data on salaries around the country.

SUCCESS STRATEGIES + HOT TRENDS - December/January
At a time of year when many are taking stock of their business and personal situations, we identify the main trends and insights to help readers keep on track. We also look at the main consumer trends affecting how we work, play and buy for the year ahead.

 For more information, please download the below PDF.
AFR BOSS Special Features  
AFR BOSS - 10th Anniversary Edition - March 2010  
 
 
Research
A reader survey for AFR BOSS was conducted in November 2009.

For more information regarding this or to obtain a copy of the survey, please click below.
AFR BOSS Reader Survey Results - November 2009
Download File
 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Dennis Lindsay
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2096
Fax: (02) 9282 3854
Email: dlindsay@afr.com.au
VIC - Fairfax
Catherine Crothers
Level 6, 655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 3863
Fax: (03) 9603 3898
Email: ccrothers@afr.com.au
QLD - Fairfax
John Iveson
Level 1, 167 Eagle Street
Brisbane QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: jiveson@fairfaxmedia.com.au
SA - Fairfax
Tim Patrick
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
WA - Fairfax
Liz Molyneux
Level 1, 40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au
London
Brett Warren
Warren International Media Ltd
7 Tenham Avenue
London SW2 4XS
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
Europe
Robert Logan & Associates
2 Milford Road, Ealing London
London W13 9HZ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New York
Conover Brown
19 West 36th Street, 7th Floor
New York 10018
Phone: + 212 213 8383
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote Auckland
60 McBreen Avenue, Northcote
Auckland 0627
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Manami Morishita
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku Tokyo 107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: morish@bunkoh.com
Hong Kong
Catherine Ha
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: cha@publicitas.com
Singapore
Publicitas Singapore Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne, Singapore
339941
Phone: +65-6836 2272
Fax: +65-6297 7302
Email: syan@publicitas.com
Dubai
Komal Jadhwani
Intermedia
Jumeirah Centre, Jumeirah Beach Road, Dubai UAE
PO Box 22857 Dubai
Phone: +9714 342 2112
Fax: +9714 342 1896
Email: komalj@intermedia-gulf.com

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