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AFR Magazine


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Brand Overview
About AFR Magazine
The Australian Financial Review Magazine is Australia's pre-eminent monthly insert magazine. The magazine is inserted into the The Australian Financial Review newspaper on the last Friday of each month (a pre-Christmas 'Summer' edition is also published in mid-December).

Since its launch in 1995, The AFR Magazine has maintained its impeccable reputation for elegant and incisive editorial on the most important trends in business, politics, travel and leisure, sport, health, design, fashion, and the arts. Each month, this high quality publication features authoritative profiles by Australia's top writers.

The AFR Magazine is a prestige vehicle with a sophisticated blend of advertising and editorial. Our readers demand the best. The magazine sets the benchmark for great reading and innovative contemporary design.

The look of AFR Magazine is as important to our readers as its editorial content - it is the benchmark for STYLE and QUALITY.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Financial Review Group publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 248,000

58% of the Australian Financial Review Magazine readers are ABs.

Source: Roy Morgan Research, September 2009

Circulation

Circulation: 90,328

Source: Audit Bureau of Circulations, September 2009

Audience
The AFR Magazine's core audience consists of the educated and informed reader who has an annual income that well exceeds the national average. These readers look to surround themselves with the finest in quality and luxury and they have the means and the inclination to purchase those goods that are at the premium end of the market.
Overview
The average AFR Magazine reader is 45 years old.

The average AFR Magazine reader earns $164K.

AFR Magazine readers on average have an investment portfolio worth $1.4 million.

AFR Magazine readers are engaged with the product. They spend 68 mins on average reading the magazine.

*Source: AFR Magazine Reader Survey, Feb 2007, n=1,211

Readership
248,000

58% of the Australian Financial Review Magazine readers are ABs.

Source: Roy Morgan, September 2009
Profile
AFR Magazine Media Kit
AFR Magazine - Roy Morgan Reader Profile
Circulation
90,328
Source: ABC, September 2009
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in AFR Magazine.
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Rates effective 1 January 2010 - 31 December 2010

Please download the detailed rate card here
FrequencyCasual3x6x9x12x15x18x21x24x
Double Page Spread$33,300$32,800$32,350$31,850$31,450$31,050$30,500$30,150$29,700
Double Page Spread incl GST$36,630$36,080$35,585$35,035$34,595$34,155$33,550$33,165$32,670
Full Page$17,500$17,250$17,100$16,800$16,450$16,250$16,100$15,900$15,550
Full Page incl GST$19,250$18,975$18,810$18,480$18,095$17,875$17,710$17,490$17,105
I/2 Page$10,800$10,650$10,550$10,400$10,200$10,000$9,800$9,700$9,500
!/2 Page incl GST$11,880$11,715$11,605$11,440$11,220$11,000$10,780$10,670$10,450
Junior Page $9,950$9,800$9,700$9,550$9,350$9,250$9,100$9,000$8,900
Junior Page incl GST$10,945$10,780$10,670$10,505$10,285$10,175$10,010$9,900$9,790
1/3 Page$9,200$9,000$8,900$8,800$8,650$8,500$8,400$8,300$8,200
1/3 Page incl GST$10,120$9,900$9,790$9,680$9,515$9,350$9,240$9,130$9,020

AFR Magazine print rates.
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Friday1-12 pagesinc GSTQuantities
National$27,550$30,305143,000
NSW/Canberra$11,590$12,74961,000
VIC/TAS$7,220$7,94237,000
Queensland$3,458$3,80419,350
SA$1,235$1,3596,000
WA$1,938$2,13210,150
NZ$760$8365,300

AFR Magazine insert rates.
Deadlines & Specs
Any Questions? Call our customer service  
For 2009 deadline information, mechanical specs for AFR Magazine and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

AFR Magazine Deadlines
AFR Magazine Mechanical Specs
 
Regular Sections
The AFR Magazine is the benchmark for STYLE and QUALITY, delivering a great read to an educated, high income-earning audience. The look of AFR Magazine is as important to our readers as its editorial content. The magazine is a prestige vehicle with a sophisticated blend of advertising and editorial.
Fashion
International Fashion Editor Marion Hume contributes an informed and lively column about ideas, trends and issues in the fashion business. Based in London and a regular at the Paris fashion shows, Marion also profiles major figures in the industry. Locally, the respected stylist Virginia Van Heythuysen sources luxury brands and exclusive, contemporary products for the magazine’s fashion pages and her Forecast column.
 
CWK
This lively front section is edited by Marguerite Winter. It is about the Company We Keep: the people in business, the professions and the arts who move in educated and affluent circles and adopt an innovative and creative approach to life.
 
Travel
Compiled by Ute Junker, these pages take you to a particular destination each month. They draw upon the local knowledge of two well-known residents who reveal the most luxurious, exclusive and surprising places.
 
Moving Parts
A high-end products section that showcases the latest leisure goods and gadgets, from high-tech to simply fun, compiled and photographed by Frances Mocnik.
 
Wine
Philip Rich covers industry trends, personalities, Australian and overseas wine regions and developments in varieties. Alongside, Marguerite Winter brings a quirky insight into trends in wine drinking and top-shelf beer and spirits products.
 
20 Questions
A prominent Australian is asked questions about their personal and professional life.
 
FOM
In this popular column, Janne Ryan interviews a prominent person in business or the cultural arena about an idea that interests and intrigues them. It has featured, among others, designers, authors, retailers and chefs. Front of Mind always begins “I am thinking about….”
 
Books
Simon Hughes reviews high-quality titles from each month’s new fiction and non-fiction releases.
 
Other Passions
This long-running back-page column is produced by writer Jan Howlin and award-winning photographer Anthony Browell. They identify people from the corporate world who have a keen interest or hobby outside their demanding workplace.
 
 
 
Special Issues
AFR Magazine has a list of outstanding feature issues that appear throughout the year, offering readers a unique blend of regular editorial and in-depth pieces on specific themes. The major feature issues run as follows:

FASHION
The Financial Review Magazine publishes two issues dedicated to fashion each year. Highlighting industry developments and trends, profiling key players and featuring high-end, wearable fashion captured by award winning photographers, these issues present an imaginative forward looking coverage of an area of special interest to our sophisticated and style-conscious readership

WEALTH
Each year, the Financial Review Magazine’s wealth issue tracks the changing face of wealth in Australia. This issue contains a complete rundown on wealth – who has it and what it means – in Australia. It also charts changing attitudes to wealth, work and luxury in the face of global political and economic fluctuations.

WATCH
Watch is a magazine that treats watchmaking as the serious business it has become, catering to industry insiders and watch lovers alike. It is inserted into the August issue of The Financial Review Magazine. Our watch correspondent, Bani McSpedden, is widely recognised as Australia’s leading writer in his field.

POWER
In this annual signature issue, the AFR Magazine identifies and ranks Australia's major power players across politics, business sectors, professional and cultural arenas. The Power Issue presents a snapshot of power in this country and highlights the shifts that have taken place over the preceding year. From its beginnings, the Power Issue has provoked debate and controversy.

DESIGN
Every year The Financial Review Magazine produces a full update on design in all its aspects. Visually sumptuous, this issue looks at the most influential players and trends in areas ranging from architecture to graphic and industrial design. It also includes exclusive coverage of the annual Australian Institute of Architects’ Awards, their announcement fitting the issue’s publication date.

CHRISTMAS GIFT & WINE GUIDES
The Financial Review Magazine’sannual Christmas gift and wine guides provide the ultimate wish list for the discerning gift-giver. An opulent lead-in to the festive season, the gift guide is splendidly photographed and offers a prestigious advertising space – the ideal showcase for premium products. The magazine’s annual guide to the year’s top wines is selected by wine writer, Philip Rich.

WATCH
Pre-Christmas Watch is the second of our authoritative watch magazines. Written by Bani McSpedden, we look at watchmaking, exciting new products and gifts for Christmas.
 For more information, please download the below PDF.
AFR Magazine Signature Editions  
 
 
Research
A reader survey for AFR Magazine was conducted in February 2007.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Dennis Lindsay
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2096
Fax: (02) 9282 3854
Email: dlindsay@afr.com.au
VIC - Fairfax
Catherine Crothers
Level 6, 655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 3863
Fax: (03) 9603 3898
Email: ccrothers@afr.com.au
QLD - Fairfax
John Iveson
Level 1, 167 Eagle Street
Brisbane QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: jiveson@fairfaxmedia.com.au
SA - Fairfax
Tim Patrick
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
WA - Fairfax
Liz Molyneux
Level 1, 40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au
London
Brett Warren
Warren International Media Ltd
7 Tenham Avenue
London SW2 4XS
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
Europe
Robert Logan & Associates
2 Milford Road, Ealing London
London W13 9HZ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New York
Conover Brown
19 West 36th Street, 7th Floor
New York 10018
Phone: + 212 213 8383
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote Auckland
60 McBreen Avenue, Northcote
Auckland 0627
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Manami Morishita
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku Tokyo 107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: morish@bunkoh.com
Hong Kong
Catherine Ha
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point Hong Kong
Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: cha@publicitas.com
Singapore
Publicitas Singapore Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne, Singapore
339941
Phone: +65-6836 2272
Fax: +65-6297 7302
Email: pthay@publicitas.com
Dubai
Komal Jadhwani
Intermedia
Jumeirah Centre, Jumeirah Beach Road, Dubai UAE
PO Box 22857 Dubai
Phone: +9714 342 2112
Fax: +9714 342 1896
Email: komalj@intermedia-gulf.com

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