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  • Home AFR Magazine Home

AFR Magazine


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  • Audience
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Brand Overview
About AFR Magazine
The Australian Financial Review Magazine is Australia's pre-eminent monthly insert magazine. The magazine is inserted into the The Australian Financial Review newspaper on the last Friday of each month (a pre-Christmas 'Summer' edition is also published in mid-December).

Since its launch in 1995, The AFR Magazine has maintained its impeccable reputation for elegant and incisive editorial on the most important trends in business, politics, travel and leisure, sport, health, design, fashion, and the arts. Each month, this high quality publication features authoritative profiles by Australia's top writers.

The AFR Magazine is a prestige vehicle with a sophisticated blend of advertising and editorial. Our readers demand the best. The magazine sets the benchmark for great reading and innovative contemporary design.

The look of AFR Magazine is as important to our readers as its editorial content - it is the benchmark for STYLE and QUALITY.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Fairfax Business Media publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 265,000

Source: Roy Morgan Research, September 2008

Circulation

Circulation: 97,852

Source: Audit Bureau of Circulations, September 2008

Audience
The AFR Magazine's core audience consists of the educated and informed reader who has an annual income that well exceeds the national average. These readers look to surround themselves with the finest in quality and luxury and they have the means and the inclination to purchase those goods that are at the premium end of the market.
Overview
The average AFR Magazine reader is 45 years old.

The average AFR Magazine reader earns $164K.

AFR Magazine readers on average have an investment portfolio worth $1.4 million.

AFR Magazine readers are engaged with the product. They spend 68 mins on average reading the magazine.

*Source: AFR Magazine Reader Survey, Feb 2007, n=1,211

Readership
252,000
Source: Roy Morgan, June 2008
Profile
AFR Magazine - Roy Morgan September 2008 Reader Profile
AFR Magazine Media Kit
AFR Magazine Reader Profile
Circulation
124,183
Source: ABC, June 2008
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in AFR Magazine.
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Rates effective 1 January 2009 - 31 December 2009

Please download the detailed rate card here
FrequencyCasual3x6x9x12x15x18x21x24x
Double Page Spread$33,300$32,800$32,350$31,850$31,450$31,050$30,500$30,150$29,700
Double Page Spread incl GST$36,630$36,080$35,585$35,035$34,595$34,155$33,550$33,165$32,670
Full Page$17,500$17,250$17,100$16,800$16,450$16,250$16,100$15,900$15,550
Full Page incl GST$19,250$18,975$18,810$18,480$18,095$17,875$17,710$17,490$17,105
I/2 Page$10,800$10,650$10,550$10,400$10,200$10,000$9,800$9,700$9,500
!/2 Page incl GST$11,880$11,715$11,605$11,440$11,220$11,000$10,780$10,670$10,450
Junior Page $9,950$9,800$9,700$9,550$9,350$9,250$9,100$9,000$8,900
Junior Page incl GST$10,945$10,780$10,670$10,505$10,285$10,175$10,010$9,900$9,790
1/3 Page$9,200$9,000$8,900$8,800$8,650$8,500$8,400$8,300$8,200
1/3 Page incl GST$10,120$9,900$9,790$9,680$9,515$9,350$9,240$9,130$9,020

AFR Magazine print rates.
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Friday1-12 pagesinc GSTQuantities
National$27,550$30,305143,000
NSW/Canberra$11,590$12,74961,000
VIC/TAS$7,220$7,94237,000
Queensland$3,458$3,80419,350
SA$1,235$1,3596,000
WA$1,938$2,13210,150
NZ$760$8365,300

AFR Magazine insert rates.
Deadlines & Specs
Any Questions? Call our customer service  
For 2009 deadline information, mechanical specs for AFR Magazine and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

John Fairfax Holdings Ltd - Terms & Conditions of Advertising
AFR Magazine Deadlines
AFR Magazine Mechanical Specs
 
Regular Sections
The AFR Magazine is the benchmark for STYLE and QUALITY, delivering a great read to an educated, high income-earning audience. The look of AFR Magazine is as important to our readers as its editorial content. The magazine is a prestige vehicle with a sophisticated blend of advertising and editorial.
Books
Simon Hughes reviews high-quality titles from each month's new fiction and non-fiction releases.
 
Fashion
International Fashion Editor Marion Hume contributes an informed and lively column about ideas, trends and issues in the fashion business. Based in London and a regular at the Paris fashion shows, Marion also profiles major figures in the industry. Locally, the respected stylist Virginia Van Heythuysen sources luxury brands and exclusive, contemporary products for the magazine's fashion pages and her forecast column.
 
Food
Scott Bolles's column takes a deeper look into trends in the business of food and dining.
 
Moving Parts
A high-end products section that showcases the latest leisure goods and gadgets, from high-tech to simply fun, compiled and photographed by Frances Mocnik.
 
Music
R.W. Murray reviews the best recordings across all genres.
 
Travel
Compiled by Ute Junker, these pages take you to a particular destination each month. They draw upon local knowledge of two well-known residents who reveal the most luxurious, exclusive and surprising pieces.
 
Wine
Philip Rich covers industry trends, personlities, Australian and overseas wine regions and developments in varieties. Alongside, Kate McIntyre brings a quirky insight into trends in wine drinking and top shelf beer and spirits products.
 
 
 
Special Issues
AFR Magazine has a list of outstanding feature issues that appear throughout the year, offering readers a unique blend of regular editorial and in-depth pieces on specific themes. The major feature issues run as follows:

FASHION The AFR Magazine publishes two issues dedicated to Fashion each year. Highlighting industry developments and trends, profiling key players and featuring high-end, wearable fashion captured by award-winning photographers, these issues are distinguished from the plethora of magazines on the subject by their imaginative and incisive coverage of an area of particular interest to our discerning, sophisticated and style-conscious readership.

WEALTH Each year, the AFR Magazine's Wealth issue tracks the changing face of wealth in Australia. This issue contains a complete rundown on wealth - who's got it and what it means - in Australia. It also charts changing attitudes to wealth, work and luxury in the face of global political and economical fluctuations.

POWER In this annual signature issue, the AFR Magazine identifies and ranks Australia's major power players across politics, business sectors, professional and the cultural arenas. The Power issue presents a snapshot of power in this country in any given year and highlights the shifts that have occurred over the preceding 12 months. For the past two years the Power issue has provoked debate and controversy, prompting vigorous discussion on the main issues surrounding power in Australia today.

DESIGN Every year AFR Magazine produces a comprehensive update on design in all its aspects. Visually sumptuous and editorially diverse, this issue looks at the most influential players and emerging trends in areas ranging from architecture to graphic and industrial design. It also includes exclusive, in-depth coverage of the annual Royal Australian Institute of Architects' Awards, the announcement of which is timed to the Design issue's publication date.

CHRISTMAS GIFT GUUIDE The AFR Magazine's Christmas Gift & Wine Guide highlights the ultimate wish list for the discerning gift-giver. An opulent and witty lead-in to the festive season, the Gift Guide has proven a popular annual feature. This beautifully photographed section offers a prestigious advertising environment - the ideal showcase for a range of premium products across this period. AFR Magazine will also publish its authoritative annual guide to the top wines of the year. Written by Phillip Rich, the guide will cover both the top tastes and major industry trends of the current year.
 For more information, please download the below PDF.
AFR Magazine Signature Editions  
 
 
Research
A reader survey for AFR Magazine was conducted in February 2007.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Samantha Thomas
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2324
Fax: (02) 9282 3854
Email: samantha.thomas@fairfax.com.au
VIC - Fairfax
David Bobadilla
Level 2, 469 La Trobe Street
Melbourne VIC 3000
Phone: (03) 9603 3877
Fax: (03) 9670 4328
Email: dbobadilla@fairfaxmedia.com.au
QLD - Fairfax
John Iveson
Level 1, 167 Eagle Street
Brisbane QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: jiveson@fairfaxmedia.com.au
SA - Fairfax
Tim Patrick
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
WA - Fairfax
Liz Molyneux
Level 1, 40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au

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