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  • Home AFR Smart Investor Home

AFR Smart Investor


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Brand Overview
About AFR Smart Investor
AFR Smart Investor is an indispensable tool for Australian investors seeking information and analysis aimed at wealth creation and financial security.

Written by a team of well-known financial experts, and utilising the resources of the country's premier financial publishing group, it provides a vast range of investment ideas and opportunities unattainable anywhere else in the media.

The magazine was created from the stable of magazines formerly housing the successful Personal Investor and Shares magazines. It retains the columns and features already proven in the marketplace, while adding a host of new sections that enable investors to move forward with confidence into the 21st century.

When it comes to Australian investment there is only one magazine - AFR Smart Investor - brought to you by The Australian Financial Review.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Fairfax Business Media publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 186,000

Source: Roy Morgan Research, September 2008

Circulation

Circulation: 79,502

Source: Audit Bureau of Circulations, June 2008

Audience
AFR Smart Investor is an invaluable tool for those people who are seeking information and analysis about wealth creation and financial security.
Overview
The average AFR Smart Investor reader is 51 years old.

The average AFR Smart Investor reader earns $110K.

AFR Smart Investor readers on average have an investment portfolio worth $1.2 million.

The average AFR Smart Investor reader spends 2 hours and 15 minutes reading the magazine each month.

Source: AFR Smart Investor Reader Survey, March 2008, n=1,393

Readership
181,000
Source: Roy Morgan, June 2008
Profile
Smart Investor - Roy Morgan September 2008 Reader Profile
Smart Investor Media Kit
Circulation
79,502
Source: ABC, Jan-June 2008
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in AFR Smart Investor magazine.
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Rates effective 1 July 2008 - 30 June 2009

Please download the detailed rate card here
CASUAL3x6x 9x12x 15x18x 24x
Full Page$10,249$10,043$9,837$9,631$9,425$9,219$9,013$8,807
Double Page Spread$20,703$20,291$19,828$19,364$18,952$18,540$18,025$17,613
Half Page Spread$13,133$12,927$12,721$12,463$12,257$11,817$11,794$11,588
Half Page$6,129$6,026$5,923$5,820$5,717$5,614$5,511$5,408
Third Page$4,017$3,966$3,914$3,863$3,811$3,760$3,708$3,657
Quarter Page$3,039$2,987$2,936$2,884$2,833$2,781$2,730$2,678
Table Page Strip Ads $1545 per appearance

AFR Smart Investor Rates
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Deadlines & Specs
Any Questions? Call our customer service  
For 2008 deadline information, mechanical specs for AFR Smart Investor and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

AFR Smart Investor Deadlines
AFR Smart Investor Mechanical Specs
John Fairfax Holdings Ltd - Terms & Conditions of Advertising
 
Regular Sections
AFR Smart Investor has a number of regular sections each month. These include:

Up to speed

Your quick-glace guide to investment - and spending

State of play

- Contrarian
- Bassanese
- Next big thing

Bottom line

- CEO Hot Seat
- Adamson
- Mid Caps
- Small Caps
- Chartist
- DIY Super
- Managed Funds
- Yield Chaser
- Derivatives
- Landlord
- CFDs

Snapshot

A selection of mid and small caps, share lists and top funds.

Wealth Workshop

- Getting Started
- Money Made Easy
- Investor Psychology
- Q&A
- Tales of the Market

For more information regarding the above sections, please speak to your sales representative.

 
 
Special Issues
2008 Feature List

January
Outlook 2008, Managed Funds, Risk Profiling, Income Protection, Online broking supplement.

February
Red hot stocks, Masterclass, Investment cheat sheet.

March
Estate planning, Home loans, Managed funds investment supplement.

April
ETFs, Margin lending, Retirement special, CFD feature.

May
Property, International investment, Forex.

June
Best value managed funds, Tax effective investing, Super, Health insurance.

July
Online broking, Financial year ahead roundtable, Reverse mortgages & retirement products, CFD supplement.

August
Charting guide, Specialist managed funds.

September
Blue ribbon awards, DIY super, Winning portfolio supplement.

October
International investing, Top shelf mortgages.

November
Property special, Super roundtable, Premium credit cards.

December
Aussie equities funds, Best of 2008, CFD feature.

 To obtain a PDF of the 2008 Smart Investor feature list, please click the below link.
AFR Smart Investor 2008 Features List  
 
 
Research
A reader survey for AFR Smart Investor was conducted in March 2008.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Below is a list of all relevant contact numbers:

NSW - Fairfax
Vaughan Cottier
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: vcottier@fairfax.com.au
VIC - Fairfax
Chris Morris
Level 2, 469 La Trobe Street
Melbourne VIC 3000
Phone: (03) 9603 3355
Fax: (03) 9670 4328
Email: cmorris@brw.fairfax.com.au
SA - O'Keeffe Media
Craig Mueller
46A Beulah Road
Norwood SA 5067
Phone: (08) 8363 4555
Fax: (08) 9382 4850
Email: craig@okm.com.au
WA - O'Keeffe Media
Jamie O'Keeffe
181 York Street
Subiaco WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: jamie@okm.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au

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