Site Overview

afr.com is the online channel for the distribution of The Australian Financial Review’s content as well as over 20 other news and information sources. Users are able to access content and tools free of charge.

With afr.com, users access a range of rich and deep archives, sophisticated search and alert tools to make their research even more effective and keep their business or personal portfolio on track.

Further Information

As part of the subscription to afr.com, customers receive access to The Australian Financial Review digital edition and AFR Market Wrap. Both can be purchased separately if desired. There are a range of subscription options available to suit a range a business, finance and investment needs.

Our multimedia offerings provide users with an even deeper insight into topical matters, and offer further analysis of issues by The Australian Financial Review's award winning journalists.

Key Statistics

Monthly Page Impressions

1,858,533

Monthly Unique Browsers

212,362

Nielsen Net Rating Site Census October 2008

Audience

Fairfax Business Media, of which afr.com is a central part, has the largest web based community of senior business professionals in Australia.

Figures below sourced from Nielsen Net Ratings Site Census October 2008

UserProfile

AFR.com - Senior Business Executive User Profile

Average Age: 45
Average Income (pre-tax): $233,580
Average Net Worth: $1,910,580

Source: AusBRS 2008, Total Ever Visited Website

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
afr.com	1,858,533	212,362	593,081	2.79	3:33
afr.com research & tools	182,477	18,060	36,376	2.01	7:48
afr market wrap	84,145	13,434	24,065	1.79	5:03

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Please see below a broad representation of the afr.com rate card. please contact your sales representative for further details.

Rates effective as of 1st October 2008 - 31st December 2008 and are subject to change.

afr.com rate card: October - December 2008

afr.com
TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Leaderboard or Banner	$150	$165	728x90 or 468x60
Medium Rectangle	$165	$181.50	300x250
TYPE	SOV ($)/week	SOV/week inc GST	SIZE (Pixels Width x Height)
Sponsored links 20%* Share of page impressions	$750/week	$825/week	22x22 +33 Char
Sponsored links 40%* Share of page impressions	$1250/week	$1375/week	22x22 +33 Char
Permanent link	$2600/week	$2860/week	22x22 +33 Char
afr.com/main - research & tools
TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Scaled medium rectangle	$150	$165	200x167
TYPE	SOV ($)/month	SOV/month inc GST	SIZE (Pixels Width x Height)
Sponsored links * 50% Share of Page Impressions	$500/month	$550/month	22x22 +33 Char
Permanent link	$840/month	$924/month	22x22 +33 Char

Downloads

You’ll need the PDF reader to view PDF’s


	afr.com contacts
	afr.com technical specifications
	afr.com media kit
	afr.com ratecard (1)

Specs & Deadlines

Below is a broad representation of the FBM Online Technical Specifications. For further detail, click on the PDF at the bottom of the page.

Please contact your afr.com sales representative if you have any questions.

N.B. FBM Media Networtk includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap

FBM Online Tech Specs

FBM MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/SWF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	22 x 22 pixels +33 Char
	File Types	JPEG or SWF
	Maximum File Size	5KB
AFR RESEARCH & TOOLS
Scaled Medium Rectangle	Dimensions	200 (width) x 167 (height) pixels
	File Types	JPEG, PNG, or Flash (.swf).
	Maximum File Size	20KB
	Animations should be limited to a max. of 20 secs.
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FBM Online Tech Specs

You’ll need the PDF reader to view PDF’s


	afr.com technical specifications

Categories

For further information regarding advertising on afr.com, please contact your sales representative.

Research

Keep you eye out for upcoming research documentation from afr.com.

Registration is required to view Research

Please Login above or Register to view more details about research

Contacts

afr.com NSW

Nick Southwell-Keely
Sales Executive
Phone: (02) 9282 3330
Fax: (02) 9282 3854
Email: nsk@afr.com.au

afr.com VIC

Ashley Heath
Account Manager
Phone: (03) 9603 3365
Fax: (03) 9603 3851
Email: aheath@afr.com.au

afr.com SA

Tim Patrick
Fairfax Media
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au

afr.com WA

Liz Molyneux
Fairfax Media
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au

afr.com QLD

Carmel Byrne
Fairfax Media
Phone: (07) 3308 1120
Fax: (07) 3308 1129
Email: thehub@fairfaxmedia.com.au

Fairfax Business Media online advertising

Daniel Scott
FBM Online Associate Category Manager
Fairfax Business Media
Phone: (02) 9282 2270
Fax: (02) 9282 3854
Email: danielscott@afr.com.au

Fairfax Business Media online advertising

Jennifer Stokes
FBM Online Category Manager
Phone: (02) 9282 3818
Fax: (02) 9282 3854
Email: jstokes@afr.com.au