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afr.com


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Site Overview

afr.com is the online channel for the distribution of The Australian Financial Review’s content as well as over 20 other news and information sources.

With afr.com, users access a range of rich and deep archives, sophisticated search and alert tools to make their research even more effective and keep their business or personal portfolio on track.

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Further Information

Through afr.com's ever-increasing multimedia offerings, users are provided with an even deeper insight into topical matters, and offered further analysis of issues by The Australian Financial Review's award winning journalists.

Key Statistics

Monthly Page Impressions

1,097,444

Monthly Unique Browsers

128,437

Nielsen Net Rating Site Census November 2009

Audience

The Financial Review Group, of which afr.com is a central part, has the largest web based community of senior business professionals in Australia.

Figures below sourced from Nielsen Net Ratings Site Census November 2009

 
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UserProfile

AFR.com - Senior Business Executive User Profile

  • Average Age: 46
  • Average Income (pre-tax): $255,570
  • Average Net Worth: $1,942,820

Source: Australia's Business Readership Survey 2009, Total Visited in Past Month

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UserProfile
Page ImpressionsUnique BrowsersUser sessionsFrequencyAve Session Duration
afr.com1,097,444128,437324,8372.533:38
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Summary
Rates
To negotiate your best rates, contact your Sales Executive  

Please see below a broad representation of the afr.com rate card. please contact your sales representative for further details.

Rates effective as of 1st October - 31st December 2009 and are subject to change.

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afr.com rate card: October - December 2009
afr.com
TYPECPM ($)CPM ($) inc GSTSIZE (Pixels Width x Height)
Leaderboard or Banner$150$165728x90 or 468x60
Medium Rectangle$165$181.50300x250
TYPESOV ($)/weekSOV/week inc GSTSIZE (Pixels Width x Height)
Sponsored links 20%* Share of page impressions$750/week$825/week22x22 +2 lines of 40 Char each
Sponsored links 40%* Share of page impressions$1250/week$1375/week22x22 +2 lines of 40 Char each
Permanent link$2600/week$2860/week22x22 +2 lines of 40 Char each
afr.com/main - research & tools
TYPESOV ($)/monthSOV/month inc GSTSIZE (Pixels Width x Height)
Sponsored links * 50% Share of Page Impressions$500/month$550/month22x22 +33 Char
Permanent link$840/month$924/month22x22 +33 Char
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
afr.com contacts
afr.com technical specifications
afr.com media kit
afr.com ratecard
Why advertise with FRG online?
Dealbook
Specs & Deadlines

Below is a broad representation of the FRG Online Technical Specifications. For further detail, click on the PDF at the bottom of the page.

Please contact your afr.com sales representative if you have any questions.

Booking Deadline - 5 working days prior

Cancellation Deadline - 30 working days prior

Material Deadline - 3 working days prior

N.B. FRG Media Networtk includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap

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FRG Online Tech Specs
FRG MEDIA NETWORK
Advertising UnitElementsSpecifications
Leaderboard or BannerDimensions728 x 90 pixels or 468 x 60 pixels
File TypesJPEG, GIF or SWF
Maximum File Size25KB for leaderboards, 20KB for banners
Animations should be limited to a max. of 20 secs.
Medium RectangleDimensions300 x 250 pixels
File TypesJPEG, GIF or SWF. Newsletters - JPEG/GIF. (Animation is ok)
Maximum File Size30KB
Animations should be limited to a max. of 20 secs.
Sponsored LinksDimensions2 lines of text - 44 characters each line
File TypesJPEG or GIF
Maximum File Size5KB
MOBILE ADVERTISING
Rectangle (top of page)DimensionsWidth 120 x lesser or equal to 60 px (proportional)
File TypesJPEG, jpg or GIF (animation ok)
Maximum File Size5KB
Advertiser to provide click-through URL and any third party tracking tags.
Send your finished creative to traffic@afr.com.au
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FRG Online Tech Specs
You’ll need the PDF reader to view PDF’s download acrobat reader
afr.com technical specifications
Categories

For further information regarding advertising on afr.com, please contact your sales representative.

 
Research

Keep you eye out for upcoming research documentation from afr.com.



Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
afr.com NSW

Paul Van Wensveen
FRG online Integration Manager
Phone: (02) 9282 2727
Fax: (02) 9282 3854
Email: pvw@afr.com.au
afr.com VIC

Ashley Heath
Account Manager
Phone: (03) 8667 3365
Fax: (03) 9603 3898
Email: aheath@afr.com.au
afr.com SA

Tim Patrick
Fairfax Media
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
afr.com WA

Liz Molyneux
Fairfax Media
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au
afr.com QLD

Carmel Byrne
Fairfax Media
Phone: (07) 3308 1120
Fax: (07) 3308 1129
Email: thehub@fairfaxmedia.com.au
Financial Review Group online advertising


Paul Van Wensveen
FRG online Integration Manager
Financial Review Group
Phone: (02) 9282 2727
Fax: (02) 9282 3854
Email: pvwensveen@afr.com.au

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