Site Overview

afrmagazine.com.au is the online channel for the distribution of The Australian Financial Review Magazine's content.

Setting the benchmark for style and quality with its impeccable reputation for elegant and incisive coverage, afrmagazine.com.au focuses on the most important trends in business, politics, leisure, design, fashion and the arts.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

1,961

Monthly Unique Browsers

918

Source: Nielsen Net Ratings Market Intelligence July 2010

Audience

afrmagazine.com.au attracts a core audience that consists of the educated and informed reader who has an annual income that well exceeds the national average.

UserProfile

afrmagazine.com.au - Senior Business Executive User Profile

Average Age: 45
Average Income (pre-tax): $246,020
Average Net Worth: $2,381,980

Source: AusBRS 2010, Total Visited in Past Month

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
afrmagazine.com.au	1,961	918	1,021	1.11	1:04
Source: Nielsen Net Ratings (Market Intelligence July 2010)

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on afrmagazine.com.au

Display Advertising Rates

TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Leaderboard or banner	$170	$187	728x90 or 468x60
Medium rectangle	$185	$203.5	300x250

Downloads

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	afrmagazine.com.au

Specs & Deadlines

For information regarding afrmagazine.com.au technical specs and deadlines, please see below.

N.B. FRG online Media Networtk includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FRG Online Technical Specifications

FRG MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/GIF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	2 lines of text - 44 characters each line
	File Types	JPEG or GIF
	Maximum File Size	5KB
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FRG Online - Technical Specifications and Deadlines

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	FRG Online - Technical Specifications and Deadlines (Full Version)

Categories

For information regarding advertising on afrmagazine.com.au, please contact your sales representative.

Research

For information regarding afrmagazine.com.au and it's users, please contact your sales representative.

Contacts

NSW - Fairfax

Dennis Lindsay
Level 1, 1 Darling Island Road NSW 2009
Phone: (02) 9282 2096
Fax: (02) 9282 3854
Email: dlindsay@afr.com.au

VIC - Fairfax

Catherine Crothers
Level 6, 655 Collins Street VIC 3008
Phone: (03) 8667 3863
Fax: (03) 9603 3898
Email: ccrothers@afr.com.au

QLD - Fairfax

John Iveson
Level 1, 167 Eagle Street QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: jiveson@fairfaxmedia.com.au

SA - Fairfax

Tim Patrick
124 Franklin Street SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au

WA - Fairfax

Liz Molyneux
Level 1, 40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au