Site Overview

afrmagazine.com.au is the online channel for the distribution of The Australian Financial Review Magazine's content.

Setting the benchmark for style and quality with its impeccable reputation for elegant and incisive coverage, afrmagazine.com.au focuses on the most important trends in business, politics, leisure, design, fashion and the arts.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

2,107

Monthly Unique Browsers

1,112

Source: Nielsen Net Ratings Site Census October 2008

Audience

afrmagazine.com.au attracts a core audience that consists of the educated and informed reader who has an annual income that well exceeds the national average.

UserProfile

afrmagazine.com.au - Senior Business Executive User Profile

Average Age: 45
Average Income (pre-tax): $209,530
Average Net Worth: $1,934,070

Source: AusBRS 2008, Total Ever Visited Website

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
afrmagazine.com.au	2,107	1,112	1,192	1.07	01:20
Source: Nielsen Net Ratings SiteCensus October 2008

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on afrmagazine.com.au

Display Advertising Rates

TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Leaderboard or banner	$170	$187	728x90 or 468x60
Medium rectangle	$185	$203.5	300x250

Downloads

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	afrmagazine.com.au

Specs & Deadlines

For information regarding afrmagazine.com.au technical specs and deadlines, please see below.

N.B. FBM Media Networtk includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FBM Online Technical Specifications

FBM MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/SWF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	22 x 22 pixels +33 Char
	File Types	JPEG or SWF
	Maximum File Size	5KB
AFR RESEARCH & TOOLS
Scaled Medium Rectangle	Dimensions	200 (width) x 167 (height) pixels
	File Types	JPEG, PNG, or Flash (.swf).
	Maximum File Size	20KB
	Animations should be limited to a max. of 20 secs.
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FBM Online - Technical Specifications and Deadlines

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	FBM Online - Technical Specifications and Deadlines (Full Version)

Categories

For information regarding advertising on afrmagazine.com.au, please contact your sales representative.

Research

For information regarding afrmagazine.com.au and it's users, please contact your sales representative.

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Contacts

NSW - Fairfax

Samantha Thomas
Level 1, 1 Darling Island Road NSW 2009
Phone: (02) 9282 2324
Fax: (02) 9282 3854
Email: samantha.thomas@fairfax.com.au

VIC - Fairfax

David Bobadilla
Level 2, 469 La Trobe Street VIC 3000
Phone: (03) 9603 3877
Fax: (03) 9670 4328
Email: dbobadilla@fairfaxmedia.com.au

QLD - Fairfax

John Iveson
Level 1, 167 Eagle Street QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: jiveson@fairfaxmedia.com.au

SA - Fairfax

Tim Patrick
124 Franklin Street SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au

WA - Fairfax

Liz Molyneux
Level 1, 40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au