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  • Home Asset Home

Asset


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Brand Overview
About Asset
The Australian Financial Review’s Asset is the leading magazine for financial planning professionals. Asset consistently delivers quality news, opinions and strategies from a team of financial planning and wealth management experts.

With the highest circulation of any trade publication targeting financial planners and advisers, Asset’s alignment with The Australian Financial Review means the magazine also benefits from the editorial and production experience of the nation’s leading business newspaper.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Fairfax Business Media publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Asset is read by more than half (52%) of all Financial Planners/Advisors.

Source: Marketing Pulse, Jan-June 2008, average issue readership.

Circulation

The Australian Financial Review’s Asset is the highest circulating trade publication for the financial services industry.

Circulation: 16,126 

Source: Circulations Audit Bureau, Sept 2008

Audience
Circulation 16,126  (CAB Sept 08) Readership Interesting in finding out more?  Please download the Readership and Circulation Profile in pdf format.

Note: The pdf files can be viewed with Acrobat Reader, which can be obtained at no cost from the Adobe web site.

Overview
Each month, Asset delivers in-depth financial planning news, opinions and strategies from a leading team of senior writers, financial planning and wealth management experts.
Readership
Independent research by Marketing Pulse shows that Asset is read by more than half (54%) of all Financial Planners/Advisors. Source CAB September 2008

Research also reveals Asset magazine reaches more of type A & B advisers than.

For more infomration please view the Readership and Circulation Profile.

Profile
Asset Media Kit 2008
Asset Readership Profile
Circulation
The Australian Financial Review’s Asset is the highest circulating trade publication for the financial services industry. Source CAB September 2008

Nearly three quarters of Asset readers’ primary job function is either Financial Planning or Financial Advising. Source CAB September 2008.

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rate Card 2009
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Rates effective 1 January 2009 - 30 June 2009

For more details, the rate cards for advertising in ASSET are available in PDF.

View or Download our 2009 Advertising Rate Card here.

download the detailed rate card here

CASUAL3X6X9X12X15X18X24X
FULL PAGE $6,195 $6,090 $5,985 $5,880 $5,775 $5,670 $5,565 $5,460
FULL PAGE (INC GST) $6,815 $6,699 $6,584 $6,468 $6,353 $6,237 $6,122 $6,006
DOUBLE PAGE SPREAD $12,390 $12,100 $11,970 $11,760 $11,550 $11,340 $11,130 $10,920
DOUBLE PAGE SPREAD (INC GST) $13,629 $13,310 $13,167 $12,936 $12,705 $12,474 $12,243 $12,012
HALF PAGE $3,717 $3,654 $3,591 $3,528 $3,465 $3,402 $3,339 $3,276
HALF PAGE (INC GST) $4,089 $4,019 $3,950 $3,881 $3,812 $3,742 $3,673 $3,604
JUNIOR PAGE $4,337 $4,263 $4,190 $4,116 $4,043 $3,969 $3,896 $3,822
JUNIOR PAGE(INC GST) $4,771 $2,689 $4,609 $4,528 $4,447 $4,366 $4,286 $4,204
THIRD PAGE $2,478 $2,436 $2,394 $2,352 $2,310 $2,268 $2,226 $2,184
THIRD PAGE (INC GST) $2,726 $2,680 $2,633 $2,587 $2,541 $2,495 $2,449 $2,402
QUARTER PAGE $2,324 $2,284 $2,245 $2,205 $2,166 $2,126 $2,087 $2,048
QUARTER PAGE (INC GST) $2,556 $2,512 $2,470 $2,426 $2,383 $2,339 $2,296 $2,253
TABLES PAGES STRIPSStrip Ad Size 60mm deep x190mm wide $1,260 per appearance
TABLES PAGES STRIP (INC GST)Strip Ad Size 60mm deep x190mm wide $1,260 per appearance

Rate Card 2009
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Deadlines & Specs
Any Questions? Call our customer service  
Interesting in finding out further about the deadlines for Asset? 

Please note that information contained here may be subject to change without notice. Terms and Conditions apply to all advertising services provided by Fairfax Media Limited and its subsidiaries.


Click here for Asset's Deadlines
Click here for Assets Specs
Click here to view the Terms and Conditions
 
Regular Sections

Regular features include:

• Upfront - Market news

• Upfront Influential - Profile of an industry professional

• Cover Story

• Professional Development - Education

• Practice Management - Jim Stackpool

 
 
Special Issues

Interested in finding out further about the Asset latest features list? View or download our latest features or speak to one of our sales team.

Click here to download the Features list 
Features List 2008  
 
 
Research



Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Vaughan Cottier
Level 1, 1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: VCottier@fairfaxmedia.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au
VIC - Fairfax
Chris Morris
Level 2, 469 La Trobe Street
Melbourne VIC 3000
Phone: (03) 9603 3888
Fax: (03) 9670 4328
Email: cmorris@fairfaxmedia.com.au
WA - O'Keeffe media
Jamie O'Keeffe
181 York Street
Subiaco WA 6008
Phone: (08) 9381 7766
Fax: (08) 9382 4850
Email: jamie@okm.com.au
SA - O'Keeffe Media
Craig Mueller
46a Beulah Rd
Norwood SA 5067
Phone: (08) 8212 1212
Fax: (08) 8363 6155
Email: craig@okm.com.au

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