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Asset


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Brand Overview
About Asset
The Australian Financial Review’s Asset is the leading magazine for financial planning professionals. Asset consistently delivers quality news, opinions and strategies from a team of financial planning and wealth management experts.

With the highest circulation of any trade publication targeting financial planners and advisers, Asset’s alignment with The Australian Financial Review means the magazine also benefits from the editorial and production experience of the nation’s leading business newspaper.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Financial Review Group publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Asset is read by 43% of all Financial Planners/Advisors.

Source: Marketing Pulse, Apr-Jun 2010, average issue readership.

Circulation

The Australian Financial Review’s Asset is the highest circulating trade publication for the financial services industry.

Circulation: 15,839

Source: Circulations Audit Bureau, March 2010

Audience
Circulation 15,839 (CAB Mar 10) Readership Interesting in finding out more?  Please download the Readership and Circulation Profile in pdf format.

Note: The pdf files can be viewed with Acrobat Reader, which can be obtained at no cost from the Adobe web site.

Overview
Each month, Asset delivers in-depth financial planning news, opinions and strategies from a leading team of senior writers, financial planning and wealth management experts.
Readership
Independent research by Marketing Pulse shows that Asset is read by 43% of all Financial Planners/Advisors. Source Marketing Pulse Apr-Jun 2010

For more infomration please view the Readership and Circulation Profile.

Profile
Asset Media Kit 2010
Asset Readership Profile
Circulation
The Australian Financial Review’s Asset is the highest circulating trade publication for the financial services industry. Source CAB March 2010

69% of Asset readers’ primary job function is either Financial Planning or Financial Advising. Source CAB October 2009.

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rate Card 2010
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Rates effective until 31st December 2010

For more details, the rate cards for advertising in ASSET are available in PDF.

View or Download our 2010 Advertising Rate Card here.

download the detailed rate card here

Casual3X6X 9X 12X15X 18X24X
Full Page$6,195$6,090$5,985 $5,880$5,775$5,670$5,565 $5,460
Full Page (incl GST)$6,815$6,699$6,584$6,468$6,353$6,237 $6,122$6,006
Double Page Spread$12,390$12,100$11,970$11,760$11,550$11,340$11,130$10,920
Double Page Spread (incl GST)$13,629 $13,310 $13,167 $12,936 $12,705 $12,474 $12,243 $12,012
Half Page$3,717 $3,654 $3,591 $3,528 $3,465 $3,402 $3,339 $3,276
Half Page (incl GST)$4,089$4,019 $3,950 $3,881 $3,812 $3,742 $3,673 $3,604
Junior Page$4,337 $4,263 $4,190 $4,116 $4,043 $3,969 $3,896 $3,822
Junior Page (incl GST)$4,771 $4,689 $4,609 $4,528 $4,447 $4,366 $4,286 $4,204
Third Page$2,478 $2,436 $2,394 $2,352 $2,310 $2,268 $2,226 $2,184
Third Page (incl GST)$2,726$2,680 $2,633 $2,587 $2,541 $2,495 $2,449 $2,402
Quarter Page$2,324 $2,284 $2,245 $2,205 $2,166 $2,126 $2,087 $2,048
Quarter Page(incl GST)$2,556 $2,512 $2,470 $2,426 $2,383 $2,339 $2,296 $2,253

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Deadlines & Specs
Any Questions? Call our customer service  
Interesting in finding out further about the deadlines for Asset? 

Please note that information contained here may be subject to change without notice. Terms and Conditions apply to all advertising services provided by Fairfax Media Limited and its subsidiaries.


Click here for Assets Mechanical Specifications
Asset Deadlines
 
Regular Sections

Regular features include:

• Upfront - Market news

• Upfront Influential - Profile of an industry professional

• Cover Story

• Professional Development - Education

• Practice Management - Jim Stackpool

 
 
Special Issues

Interested in finding out further about the Asset latest features list? View or download our latest features or speak to one of our sales team.

Click here to download the Features list 
Features List 2010  
 
 
Research



 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Vaughan Cottier
Level 1, 1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: VCottier@fairfaxmedia.com.au
NSW - Fairfax
Clare Tilley
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2242
Fax: (02) 9282 3854
Email: CTilley@fairfaxmedia.com.au
VIC - Fairfax
Richard Unwin
Level 6 Media House, 655 Collins Street
Docklands Victoria 3008
Phone: (03) 8667 3355
Email: runwin@fairfaxmedia.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au
WA - O'Keeffe media
Kym Burke
181 York Street
Subiaco WA 6008
Phone: (08) 9382 4850
Fax: (08) 9382 4850
Email: kym@okm.com.au
SA - O'Keeffe Media
Calum Skinner
The Wellington Centre
Unit 17 / 2 Port Rush Road
Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: calum@okm.com.au

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