BRAND OVERVIEW

1,455,000 Total Readership

It occupies some of the country’s most prized real estate – from top corporations to the homes of startups. That’s because The Australian Financial Review speaks to influential and ambitious individuals in every sector, intent on staying in the know.

The Financial Review connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with bold perspectives and incisive reporting. How solid really is that ASX company’s leadership, that university’s reform programme, that government’s pledge to support business? The AFR is never one-dimensional and its line of inquiry is supported by top journalists and award-winning platforms – the newspaper, website, tablet app and invite-only events. All are integrated with rich, targeted ad campaigns.

Through the knowledge and experience of Australia’s largest dedicated business newsroom, the AFR provides the information and insights our audiences need to be successful.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015 | Nielsen Online Ratings May 2015.

Demographics

Gender
68% Male
32% Female
Social Grade
  • 48% Social Grade A
  • 22% Social Grade B
  • 13% Social Grade C1
  • 10% Social Grade C2
  • 6% Social Grade DE
Income
  • 9% Less than $40,000 per year
  • 15% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 36% $120,000 or more per year
Lifestage
16% S.I.N.K.S
17% D.I.N.K.S
32% Families
21% Empty nesters
Occupation
  • 44% Managers
  • 7% C-Suites
  • 26% Business Decision Makers
  • 6% Technical Trades
  • 2% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015 | Nielsen Online Ratings May 2015.

Print readership

  • Mon-Fri Avg
    292,000
  • Weekend Avg
    110,000

Print overview

AFR_print
Since beginning as a weekly in 1951, The Australian Financial Review has set the agenda in analysing and charting the business life of the nation. In 2014, it celebrated 50 years as Australia’s first national daily business paper. But heritage is only half the story. The paper is also known as a facilitator of progress. The Financial Review is aligned with change-makers. From fresh winds in the leadership pipeline to twists in the budget performance, readers count on our editors, journalists and photographers to provide accurate and intelligent news that’s ahead of the curve. Clear content sections help readers and advertisers get what they want – global business dynamics in the World pages, wealth drivers in Companies and Markets, canny business insights in Chanticleer, and multiple specialist sections throughout the week. Throughout the year, signature wraparound editions give readers prescient insights into financial calendar milestones, and advertisers a niche platform for high profile messaging. Read about our Budget Wrap (May), Economic Outlook (August), Executive Salaries (November) and other wraps in the AFR Media Kit. On Fridays and weekends, the nation’s biggest business and finance newsroom transforms into the worldly AFR Weekend, reflecting its readers’ worldliness. These readers are the sharp, stylish men and women others admire; the decathletes of the corporate world, all-rounders in their spheres. On weekends, they seek out our Smart Money lift out on personal finance, Perspective section for the big issues of the week, and the Weekend Fin for ideas, arts and other passions. The Financial Review also produces a series of newspaper-inserted magazines with sophisticated opportunities for targeted advertiser messaging. Download the Financial Review Special Reports Calendar 2015
View print ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015.

Desktop readership

  • Unique Audience
    452,000
  • Page Views
    5,719,000
  • Time Per Person (hh:mm:ss)
    0:21:11

Desktop overview

AFR_digi
AFR.com is where knowledge lives – all the groundbreaking developments in business, investment and society, plus a deep database of archive content, letting readers backtrack through any issue. But it’s not just our timely compilation of business news, street talk, real estate, leadership, technology, and more that keeps readers logged on throughout the day. It’s also the site’s premium browsing experience, with a discerning placement of content that enables top marketers and brands to reach Australia’s fastest-moving audience. And our audience thinks as fast as they move. Their hungry, round-the-clock use of AFR.com has now prompted us to launch an adaptive online platform spanning desktop, tablet and mobile devices seamlessly. Because, like our readers, we know that knowledge makes things happen.
View desktop ad specs
Source: Nielsen Online Ratings | Hybrid | Surfing | Jun-15.

Smartphone readership

  • Total
    106,000

Smartphone overview

AFR_digi
As an adaptive site, afr.com works seamlessly across desktop, mobile and tablet devices. The upgraded search feature and the new navigation means the content audiences want is now much quicker to find. While the design of the site has been praised by users as easy to read. It’s the same agenda setting, news-breaking content, presented in a premium digital experience. afr.com delivers a sharper business edge. With the increasing number of smartphone devices, mobile traffic is on the rise. Now more than ever, the importance of having information on the go is crucial to the AFR audience with more than a quarter of the traffic being consumed on a mobile device. The mobile experience provides the same news content but in a format that is adjusted to the screen size and easy to consume no matter where you are.
View smartphone ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015.

Tablet readership

  • Total
    107,000

Tablet overview

AFR_tab

Adaptive Site

Afr.com is a premium multi-platform experience, meaning not just access to content from our award-winning journalists across all devices, but more ways for advertisers to reach out to our premium audience. With the new afr.com built to adapt to any device including tablet, this ensures AFR users have the best reading experience possible. Having the site automatically detect how the user is accessing the site and adjusting the display accordingly allows for easy navigation and a great browsing experience.

AFR App for iPad

Winner Of The Panpa Best News App 2012 and 2013 News breaking, agenda-setting and authoritative, the AFR’s tablet app delivers award-winning journalism in a content-rich, interactive, world-class app. It’s a slick bridge between digital and print, by Australia’s leading authority on business and finance. Features include: • Compelling news content each morning, plus breaking news throughout the day and evening market analysis. • Exclusive commentary and analysis in Companies & Markets, Street Talk, Chanticleer, World, Technology and much more. • Integrated video from Financial Review TV and Financial Review Sunday • Thought-provoking and entertaining articles from Review, Perspective, Smart Money and Men’s Health. • All your favourite magazines including AFR Magazine, BOSS, Life & Leisure Luxury and Sophisticated Traveller. • Saved articles for later reading. • Sharing through email, Facebook and Twitter.
View tablet ad specs
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2015.

GET IN TOUCH

Laura Langthorne
Commercial Brand Manager
Business
+61 (02) 8596 2957 Email Laura Langthorne