BOSS is Australia’s premier magazine for business leaders and high-achievers – and those who aspire to join their ranks.

Media Kit 2018 – BOSS Magazine

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100,400 Total readership

BRAND OVERVIEW

BOSS is Australia’s premier magazine for business leaders and high-achievers – and those who aspire to join their ranks. Leadership, management and corporate culture are central subjects in BOSS. The content reflects the need for Australian business-people to keep abreast of the latest ideas in leadership and workplace evolution.

Each month, the BOSS team brings readers interviews with Australian and global business and thought leaders, plus the newest ideas from the world’s foremost experts. The magazine, which was launched in March 2000, helps readers navigate the complex landscape of the modern business world with clear and insightful articles free of jargon. It is the publication of choice for leaders in the Australian business community.

Supporting and complementing the magazine’s print edition and online presence are social media communities on LinkedIn, Facebook and Twitter.


AUDIENCE DEMOGRAPHIC

24%Female
76%Male
Age 14-29
7%
Age 30-44
34%
Age 45-64
36%
Age 65+
23%

  • 86% Social Grade AB
  • 66% Managers & Professionals
  • $759,590 Average Value of Investments
  • 64% University Educated

Household Income $40,000-$79,000 p.a
0%
Household Income $80,000-$119,000 p.a
0%
Household Income >$120,000 p.a
0%

Source

  • emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending May 2018, Nielsen Digital Ratings Monthly, May 2018; People 14+

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