BRAND OVERVIEW

2,707,000 Total Readership

BusinessDay is a section that is published in The Sydney Morning Herald and The Age and appears across the digital masthead platforms; Canberra Times, Brisbane Times and WA Today.

Business Day has Australia’s most influential business writers and commentators who provide up-to-the-minute business news, including context, background and specialist analysis to give readers a sound understanding of what’s happening in the business world

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending January 2017 | Nielsen Digital Ratings Monthly January 2017.

Demographics

Gender
60% Male
40% Female
Social Grade
  • 33% Social Grade A
  • 23% Social Grade B
  • 19% Social Grade C1
  • 14% Social Grade C2
  • 11% Social Grade DE
Income
  • 14% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
14% S.I.N.K.S
13% D.I.N.K.S
27% Families
29% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 19% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Cross platform readership

  • Total
    2,707,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Total digital readership

  • Unique Audience
    1,890,000
  • Page Views
    10,169,000
  • Time Per Person (hh:mm:ss)
    0:13:04
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Desktop readership

  • Unique Audience
    1,375,000
  • Page Views
    6,972,000
  • Time Per Person (hh:mm:ss)
    0:15:08
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Smartphone readership

  • Unique Audience
    401,000
  • Page Views
    2,042,000
  • Time Per Person (hh:mm:ss)
    0:07:43
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Tablet readership

  • Unique Audience
    241,000
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Contact

Kate Wareham
Brands and Audiences Manager. Business
Fairfax Media
+61 (02) 9282 2120 Email Kate Wareham
Marcus Sands
Brands and Audiences Manager, Business
Fairfax Media, VIC
+61 (03) 8667 3857 Email Marcus Sands