BRAND OVERVIEW

1,527,000 Total Readership

Daily Life is for the woman who knows her own mind.

She’s sophisticated and smart.

She’s interesting and interested.

She reads widely but makes up her own mind.

She wants to know about news, politics, fashion, social issues, the environment, love, sex and money.

Daily Life is the destination for intelligent, modern women, whether it’s for thought-provoking commentary, hard news, in-depth interviews, the latest beauty update or this season’s fashion and homewares trends. She wants to know it all.

It rewards, challenges and entertains with News & Views; Life & Relationships, Health & Wellbeing, Beauty, Fashion, Celebrity and Home content. For a little positivity, there’s also The Optimist featuring uplifting stories to brighten the day. 

For more information on Daily Life advertising solutions and to see a presentation on available opportunities, please contact your Fairfax Media sales representative.

Demographics

Gender
52% Male
48% Female
Social Grade
  • 35% Social Grade A
  • 22% Social Grade B
  • 16% Social Grade C1
  • 15% Social Grade C2
  • 12% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 26% $120,000 or more per year
Lifestage
15% S.I.N.K.S
16% D.I.N.K.S
28% Families
26% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 20% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 8% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Apr 2017 | Nielsen Online Ratings Apr 2017.

Total Digital readership

  • Unique Audience
    1,512,000
  • Page Views
    5,029,000
  • Time Per Person (hh:mm:ss)
    0:06:01

Total Digital overview

Source: Nielsen Digital Ratings Monthly | Apr-17.

Desktop readership

  • Unique Audience
    1,012,000
  • Page Views
    3,508,000
  • Time Per Person (hh:mm:ss)
    0:08:19

Desktop overview

Source: Nielsen Digital Ratings Monthly | Apr-17.

Smartphone readership

  • Unique Audience
    338,000
  • Page Views
    1,079,000
  • Time Per Person (hh:mm:ss)
    0:01:14

Smartphone overview

Source: Nielsen Digital Ratings Monthly | Apr-17.

Get in touch with us

Jonathan Leeming
Brands and Audiences Manager, News Media
Fairfax Media
+61(02) 9282 3891 Email Jonathan Leeming
Tynan McCarthy
Brands and Audiences Manager, News Media
Fairfax Media VIC
+61 (03) 8667 3271 Email Tynan McCarthy