BRAND OVERVIEW

0 Total Readership

Drive is Australia’s most authoritative source of information for consumers researching to buy a new car, and also for motoring enthusiasts that want the latest news. With a dedicated team of experts, Drive is dedicated to providing informative reviews and videos of the newest cars in Australian showrooms, with the most comprehensive rating system that allows consumers to easily assess which car best suits their needs and lifestyle.

Drive in print
Drive’s newspaper section in The Sydney Morning Herald and The Age on Saturday delivers a relaxed weekend read for car-interested audiences, with the Showroom section provides the perfect buyer’s companion. It is informative, highly respected and influential, creating a greater visual impact for advertisers. Drive in print is an excellent complement to online advertising as it drives traffic to the website, extends audience reach and increases web enquiries.

Drive.com.au
The Drive.com.au website is the ultimate path to purchase tool. Providing a premium multi-platform experience with up-to-the-minute auto news, independent expert reviews, driver advice and long-term owner reviews, Drive.com.au is the ideal automotive environment. Drive.com.au is also a highly relevant destination for the entire car research journey. It features convenient buying and selling tools, fuel price estimators, full car specification details, ‘what car should I buy’ recommendations and much more. Drive.com.au is an outstanding complement to newspaper advertising as it creates a constant web presence throughout the week and extends audience reach.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending January 2017 | Nielsen Digital Ratings Monthly January 2017.

Demographics

Gender
70% Male
30% Female
Social Grade
  • 38% Social Grade A
  • 23% Social Grade B
  • 17% Social Grade C1
  • 14% Social Grade C2
  • 9% Social Grade DE
Income
  • 12% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 17% $80,000-$119,999 per year
  • 28% $120,000 or more per year
Lifestage
12% S.I.N.K.S
12% D.I.N.K.S
30% Families
31% Empty nesters
Occupation
  • 33% Managers
  • 5% C-Suites
  • 20% Business Decision Makers
  • 8% Technical Trades
  • 3% Community & Personal Services
  • 5% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Print readership

  • Total
    435,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Total digital readership

  • Unique Audience
    591,000
  • Page Views
    2,565,000
  • Time Per Person (hh:mm:ss)
    0:05:14
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Desktop readership

  • Unique Audience
    380,000
  • Page Views
    1,299,000
  • Time Per Person (hh:mm:ss)
    0:06:46
Source: Nielsen Digital Ratings Monthly | Jan 2017.

GET IN TOUCH

Stuart Perry
Drive
0411 409 568 Email Stuart Perry