Drive is Australia’s most authoritative source of information for consumers researching to buy a new car, and also for motoring enthusiasts that want the latest news. With a dedicated team of experts, Drive is dedicated to providing informative reviews and videos of the newest cars in Australian showrooms, with the most comprehensive rating system that allows consumers to easily assess which car best suits their needs and lifestyle.
Drive in print
Drive’s newspaper section in The Sydney Morning Herald and The Age on Saturday delivers a relaxed weekend read for car-interested audiences, with the Showroom section provides the perfect buyer’s companion. It is informative, highly respected and influential, creating a greater visual impact for advertisers. Drive in print is an excellent complement to online advertising as it drives traffic to the website, extends audience reach and increases web enquiries.
The Drive.com.au website is the ultimate path to purchase tool. Providing a premium multi-platform experience with up-to-the-minute auto news, independent expert reviews, driver advice and long-term owner reviews, Drive.com.au is the ideal automotive environment. Drive.com.au is also a highly relevant destination for the entire car research journey. It features convenient buying and selling tools, fuel price estimators, full car specification details, ‘what car should I buy’ recommendations and much more. Drive.com.au is an outstanding complement to newspaper advertising as it creates a constant web presence throughout the week and extends audience reach.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending October 2016 | Nielsen Digital Ratings Monthly October 2016.
- 17% 14 to 29
- 27% 30 to 44
- 34% 45 to 64
- 22% 65 Plus
- 31% Managers
- 5% C-Suites
- 20% Business Decision Makers
- 8% Technical Trades
- 3% Community & Personal Services
- 6% Clerical & Administrative
- 4% Sales
Cross platform readership
Total digital readership
Time Per Person (hh:mm:ss)0:02:41
Time Per Person (hh:mm:ss)0:03:14