BRAND OVERVIEW

Entertainment is one of the most popular sections online, offering a total entertainment experience for visitors to the smh.com.au, theage.com.au, canberratimes.com.au, brisbanetimes.com.au and WAtoday.com.au.

Visitors to the Entertainment section can watch the latest movie trailers, recap on last nights TV programming or read about the next big musical.

Through quality reviews that cover movies, television, music, arts, stage and books, Fairfax Media provides a platform for advertisers to engage with our broad Entertainment audience.

Fairfax Media’s Entertainments sites are a part of the Digital Network.

Demographics

Gender
56% Male
44% Female
Social Grade
  • 32% Social Grade A
  • 22% Social Grade B
  • 19% Social Grade C1
  • 16% Social Grade C2
  • 11% Social Grade DE
Income
  • 14% Less than $40,000 per year
  • 20% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 25% $120,000 or more per year
Lifestage
12% S.I.N.K.S
15% D.I.N.K.S
32% Families
26% Empty nesters
Occupation
  • 31% Managers
  • 4% C-Suites
  • 20% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 8% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Oct 2016 | Nielsen Digital Ratings Monthly Oct 2016.

Total Digital readership

  • Unique Audience
    1,640,000
  • Page Views
    4,098,000
  • Time Per Person (hh:mm:ss)
    0:04:39

Total Digital overview

Source: Nielsen Digital Ratings Monthly | Oct 2016.

Desktop readership

  • Unique Audience
    1,033,000
  • Page Views
    2,679,000
  • Time Per Person (hh:mm:ss)
    0:06:21

Desktop overview

Source: Nielsen Digital Ratings Monthly | Oct 2016.

Smartphone readership

  • Unique Audience
    249,000
  • Page Views
    842,000
  • Time Per Person (hh:mm:ss)
    0:03:05

Smartphone overview

Source: Nielsen Digital Ratings Monthly | Oct 2016.

Tablet readership

  • Unique Audience
    412,000

Tablet overview

Source: Nielsen Digital Ratings Monthly | Oct 2016.

Get in touch with us

Jonathan Leeming
Brands and Audiences Manager, News Media
Fairfax Media
+61(02) 9282 3891 Email Jonathan Leeming
Tynan McCarthy
Brands and Audiences Manager, News Media
Fairfax Media VIC
+61 (03) 8667 3271 Email Tynan McCarthy