BRAND OVERVIEW

Spectrum captures the cultural life of the city with a thought-provoking and entertaining mix of stories and reviews on film, music, books, performing and visual arts, television, food, gardening and design. Our team of respected writers brings readers the city’s most comprehensive guide to the people, events and issues in the arts.

Demographics

Gender
48% Male
52% Female
Social Grade
  • 34% Social Grade A
  • 24% Social Grade B
  • 18% Social Grade C1
  • 14% Social Grade C2
  • 10% Social Grade DE
Income
  • 12% Less than $40,000 per year
  • 18% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 25% $120,000 or more per year
Lifestage
14% S.I.N.K.S
12% D.I.N.K.S
26% Families
31% Empty nesters
Occupation
  • 32% Managers
  • 4% C-Suites
  • 16% Business Decision Makers
  • 4% Technical Trades
  • 4% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov 2016 | Nielsen Online Ratings Nov 2016.

Print readership

  • NSW
    542,000
  • VIC
    338,000
  • Total
    880,000

Print overview

The Sydney Morning Herald – Spectrum Columnist Richard Glover offers wise, witty and warm-hearted observations on everything from politics to Elvis Presley, while word nerd and puzzle master David Astle explores the English language in all its quirky glory. My Secret Sydney explores the places that have shaped the city’s best-loved identities, and The Planner has the weekend covered, with our critics’ picks of things to see and do. Spectrum’s reviewers are the best in the business. Paul Byrnes, Philippa Hawker and Jake Wilson offer erudite dispatches from darkened cinemas, and John McDonald runs his expert eye over the galleries. Bernard Zuel tunes into the latest musical releases, while Susan Wyndham leafs through the literary world’s offerings and Ruth Ritchie offers smart commentary about TV. The Saturday Age Spectrum Under the new banner of The Saturday Age Spectrum, the redesigned Life & Style gets a fresh look and additional columns to complement the features and faces readers already love. Along with the usual thought-provoking and entertaining stories on theatre, books, food, cinema, the visual arts, gardening and music, there’ll be an added focus on the home and shopping, plus a critical guide to the latest dvds and downloads. Regulars Monica Dux, Anson Cameron and Michael Leunig remain, along with an expanded ‘‘Lunch with’’ column, while Chill out puts the focus on the weekend’s best breakfast spots, and Richard Cornish goes from country town to suburb in search of six reasons to visit. The much-thumbed weekend events guide, My Secret Melbourne and gardening pages continue to dig deep, while literary editor Jason Steger leafs through the literary world’s latest offerings. Spectrum is also the place to find puzzles, crosswords and the weekend television guide.
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov NA | Figures are Average Issue Readership.

Get in touch with us

Jonathan Leeming
Brands and Audiences Manager, News Media
Fairfax Media
+61(02) 9282 3891 Email Jonathan Leeming
Tynan McCarthy
Brands and Audiences Manager, News Media
Fairfax Media VIC
+61 (03) 8667 3271 Email Tynan McCarthy