It’s a daily talking point among the community; a barometer for the issues that matter. And has been for more than 160 years.
The Age is a mirror of Victoria’s social nerve-centre, with its combination of hard-hitting local, international, breaking, sports and business news, plus dazzling reportage of local affairs and culture. And we do mean dazzling. Melbourne is Australia’s fashion, arts and sporting heartland; wider Victoria is a driver of the nation’s economy.
Pivotal to the paper’s loyal following is the Fairfax brand of authentic, credible and unbiased reporting, from political correspondents, editors, entertainment writers and photographers alike. Because our discerning, high net-worth readers deserve to get every news angle.
The Age delivers its high quality, compelling stories across four core platforms – print, website, mobile and tablet, with content engineered to optimise each format.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending April 2017 | Nielsen Digital Ratings Monthly April 2017.
- 20% 14 to 29
- 24% 30 to 44
- 36% 45 to 64
- 21% 65 Plus
- 29% Managers
- 4% C-Suites
- 18% Business Decision Makers
- 7% Technical Trades
- 4% Community & Personal Services
- 7% Clerical & Administrative
- 5% Sales
Total digital readership
Time Per Person (hh:mm:ss)0:58:08
Total digital overview
Time Per Person (hh:mm:ss)1:03:11
Time Per Person (hh:mm:ss)0:22:18