BRAND OVERVIEW

891,000 Total Readership

Canberrans consider their city one of Australia’s best-kept secrets – worldly, smart and changing fast. Just as it’s reported in
The Canberra Times.

Which is why paper’s riveting and incisive content mix makes it the preferred news source for one in three of the city’s residents. Daily. For 90 years and counting.

Every day, the publication’s award-winning news team brings readers top stories from around the world and the nation. Much of that news is generated right here in the capital. Every day, our dedicated lifestyle, sports, entertainment and property teams bring our demanding readership a big and balanced view of The Can’s social face.

A choice of formats keeps readers engaged wherever they are, whether it’s browsing the paper or website over a strong latte, or reading our tablet and mobile versions on the go.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending January 2017 | Nielsen Digital Ratings Monthly January 2017.

Demographics

Gender
55% Male
45% Female
Social Grade
  • 31% Social Grade A
  • 21% Social Grade B
  • 19% Social Grade C1
  • 15% Social Grade C2
  • 14% Social Grade DE
Income
  • 15% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 15% $80,000-$119,999 per year
  • 25% $120,000 or more per year
Lifestage
13% S.I.N.K.S
14% D.I.N.K.S
27% Families
32% Empty nesters
Occupation
  • 27% Managers
  • 4% C-Suites
  • 18% Business Decision Makers
  • 7% Technical Trades
  • 4% Community & Personal Services
  • 8% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Print readership

  • Mon-Fri Avg
    81,000
  • Saturday
    77,000
  • Sunday
    52,000

Print overview

Canberra-print
Audiences in Australia’s capital territory are on average younger, higher earning and more politically influential than anywhere else in Australia. Their clout is undeniable, which is why balance, perspective and depth are intrinsic to our reporting. Canberra Times readers demand the full story – explored from all angles, drawn from reliable sources, reported and photographed right as the news breaks and analysed in depth afterwards. The weekday edition contains the top news, sport, business, editorial and opinion pieces, plus arts, entertainment and movie listings. Weekly inserts such as TV Guide, and Food & Wine are brands in their own right, rich in advertiser possibilities. On weekends the Times expands in size, delivering even more choice to our demanding readers. Saturday Canberra Times Our Saturday edition is packed with content designed to help readers stay at the top of their game. In-depth analysis, business, money and current affairs are matched with a range of targeted specialty sections. Panorama caters to Canberra’s above-average interest in the arts. Domain offers hot property tips and detailed suburb listings, plus news from other capitals so our readers can keep an eye on their investments interstate. MyCareer is the Canberran employers’ preferred platform for attracting top talent. Each of these brands offers rich creative solutions for our advertising partners. Sunday Canberra Times The Sunday Canberra Times offers an in-depth read of current affairs, events and lifestyle – a delectable blend of fact and fashion that keeps readers turning pages throughout the day, long after breakfast is done. They might start their day with the news, world, opinion, finance, Sunday Property, CT Kids Club, Out and About social pages, games or sport. They’ll return to their paper later for more leisurely reading – the news analysis, perhaps, or Sunday Focus. Diving deep into the issues that stir our readers, this section carries stories from Fairfax’s leading journalists, columnists and editors.
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jan 2017 | Nielsen Digital Ratings Monthly Jan 2017.

Total digital readership

  • Unique Audience
    751,000
  • Page Views
    19,852,000
  • Time Per Person (hh:mm:ss)
    0:39:29

Total digital overview

Source: Nielsen Digital Ratings Monthly | Jan 2017.

Desktop readership

  • Unique Audience
    560,000
  • Page Views
    11,100,000
  • Time Per Person (hh:mm:ss)
    0:31:19

Desktop overview

Canberra-desk
Keen to catch the region’s most engaged and valuable audience? You’ll find them online at Canberratimes.com.au, throughout the day, because that’s the news website they’ve bookmarked at home, at work, and for reading while out and about. They’re highly vocal, and they share what they read. Which is why we present the most dynamic local content plus the best of Fairfax’s national and international coverage, and update it throughout the day, to achieve maximum interest for readers and maximum reach for advertisers.
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Source: Nielsen Digital Ratings Monthly | Jan 2017.

Smartphone readership

  • Unique Audience
    107,000

Smartphone overview

Canberra-smart
It’s pocket-sized, relevant and always incisive – m-site brings readers all the breaking news plus the buzz of the city, delivered in snappy headlines and crystal-clear navigation. Scroll past the main headlines and you’ll see that m-site carries more than 100 sections of content – plus video, photo galleries and social media integration. It’s a mobile news experience that’s equally appealing across every mobile platform, including iOS and Android. To see our Break Up, Over-the-page and other impressive digi-billboards, visit our creative showcase and get inspired.
View mobile ad specs
Source: Nielsen Digital Ratings Monthly | Jan 2017.

Tablet readership

Tablet overview

Canberra-tab
The tablet app brings news consumption to a whole new level: richer, deeper and with opportunities to engage at every step. Along with our acclaimed news coverage, the app features video content, photo galleries, interactive graphics, live sport coverage, stock quotes, weather and activities such as crossword and sudoku. It’s the medium of choice for the Times’ highest-earning readership, many of them in senior decision-making roles. Our content and advertiser messages are designed to deliver these individuals a premium browsing experience at every click, swipe or scroll. Learn about our Zoomable, Wipeable, Commandment and other sticky digital messaging formats, tailor-made for tablets at our creative showcase
View tablet ad specs
Source: Nielsen Digital Ratings Monthly | Jan 2017.
Source: * Tablet Readership Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Feb 2016.

GET IN TOUCH

Maree Neale
Group Sales Manager
The Canberra Times - Sales
+61 (02) 6280 2187 Email Maree Neale
Tara Follett
Sales & Administration Assistant
The Canberra Times
+61 (02) 6280 2145 Email Tara Follett
Tim Fairall
Advertising Sales Manager
The Canberra Times - Sales
+61 (02) 6280 2252 Email Tim Fairall