BRAND OVERVIEW

616,000 Total Readership

It’s Sunday in Herald heartland, and The Sun-Herald is giving readers just what they want. Riveting and unbiased journalism. Bright, intelligent lifestyle pieces. Cracking opinion columns. And a stack of lifestyle content – sport, business, entertainment, gossip, travel and more.

The Sun-Herald starts conversations and keeps you talking. It’s passionate story telling isn't just about 'what' is happening, but why it matters to you.

Our newsroom is driven by its relentless standards and staunch refusal to align with any single agenda. Be they crime reporters, hard-nosed political correspondents, food reviewers, gossip or travel writers, our editorial team strives to deliver fair coverage grounded in thorough facts.

Enhancing the much-loved print edition, readers can also access our compelling content on the Herald’s suite of digital platforms.

Because Sundays deserve savouring, no matter where or how.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2016 | Nielsen Digital Ratings Monthly May 2016.

Demographics

Gender
50% Male
50% Female
Social Grade
  • 30% Social Grade A
  • 24% Social Grade B
  • 21% Social Grade C1
  • 14% Social Grade C2
  • 10% Social Grade DE
Income
  • 14% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 15% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
8% S.I.N.K.S
9% D.I.N.K.S
19% Families
45% Empty nesters
Occupation
  • 26% Managers
  • 4% C-Suites
  • 16% Business Decision Makers
  • 4% Technical Trades
  • 3% Community & Personal Services
  • 8% Clerical & Administrative
  • 3% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending May 2016 | Nielsen Online Ratings May 2016.

GET IN TOUCH

Australian Publishing Media - NSW
The Sydney Morning Herald / The Sun-Herald
+61 (02) 9282 3081
Madeleine Bullock
Account Executive - NSW Territories
+61 (02) 9282 1726 Email Madeleine Bullock
Linda Chan
Domain Features & Sun Herald Manager
Real Estate - Sun Herald Domain
+61 (02) 9282 3506 Email Linda Chan