Quick – what’s the news publication most likely to stop an office in its tracks, with its incisive stories and clickable headlines?
The Sydney Morning Herald – with its decades-long and deserving reputation for hitting all the big news issues, right at the moment they’re relevant to readers.
If it were a person, the Herald would be host at a sophisticated party: smart, discerning, informed and hungry for new perspectives. Balanced and honest storytelling, from political correspondents, editors and photographers alike, brings readers intelligence across all areas. Local, international, breaking, sports and business news. Rich social content, like food, travel, entertainment, health, lifestyle and real estate. Topics that make our readers who they are.
Whether viewed as print, website, mobile or tablet, The Sydney Morning Herald carries an unspoken promise: accountable, impartial and gripping journalism.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Apr 2016 | Nielsen Digital Ratings Monthly Apr 2016.
- 22% 14 to 29
- 25% 30 to 44
- 35% 45 to 64
- 18% 65 Plus
- 29% Managers
- 4% C-Suites
- 19% Business Decision Makers
- 7% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 4% Sales
Total digital readership
Time Per Person (hh:mm:ss)0:47:24
Total digital overview
Time Per Person (hh:mm:ss)0:55:32
Time Per Person (hh:mm:ss)0:25:29
Time Per Person (hh:mm:ss)0:20:44