BRAND OVERVIEW

2,953,000 Total Readership

For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice.

Our audience is educated, curious and has the discretionary income to spend.

They want to know more about the world around them and value travel as a way of enriching their life and broadening their minds. Whether they’re lounging by the pool in Bali or trekking in Burma they want quality travel experiences. Traveller inspires, entices and informs, offering our audience the tools to turn their dreams into a reality.

Traveller.com.au
With beautiful photography and independent advice, Traveller.com.au is an extension of our much loved weekend sections in The Sydney Morning Herald, The Sun-Herald and The Age – Australia’s most trusted, transparent and credible source for travel information.

Featuring over 700 travel destination guides plus holiday experiences, planning tools, expert and user reviews, cruise information as well as weekly travel deals hand selected by our editorial team, Traveller.com.au is 'the' destination for Australians’ travel inspiration at home or on-the-go.

Demographics

Gender
55% Male
45% Female
Social Grade
  • 33% Social Grade A
  • 22% Social Grade B
  • 18% Social Grade C1
  • 15% Social Grade C2
  • 11% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 19% $40,000-$79,999 per year
  • 16% $80,000-$119,999 per year
  • 24% $120,000 or more per year
Lifestage
14% S.I.N.K.S
13% D.I.N.K.S
26% Families
30% Empty nesters
Occupation
  • 30% Managers
  • 4% C-Suites
  • 18% Business Decision Makers
  • 6% Technical Trades
  • 4% Community & Personal Services
  • 7% Clerical & Administrative
  • 4% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Apr 2017 | Nielsen Online Ratings Apr 2017.

Print readership

  • NSW Sat
    509,000
  • NSW Sun
    413,000
  • VIC Sat
    360,000
  • VIC Sun
    420,000
  • Total
    1,367,000
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Apr 2017 | Figures are Average Issue Readership.

Total digital readership

  • Unique Audience
    1,016,000
  • Page Views
    2,984,000
  • Time Per Person (hh:mm:ss)
    0:03:54
Source: Nielsen Digital Ratings Monthly | Apr-17.

Desktop readership

  • Unique Audience
    677,000
  • Page Views
    1,240,000
  • Time Per Person (hh:mm:ss)
    0:04:37
Source: Nielsen Digital Ratings Monthly | Apr-17.

Smartphone readership

  • Unique Audience
    262,000
Source: Nielsen Digital Ratings Monthly | Apr-17.

Contact

Loren Marlin
Brands and Audiences Manager, Life Media
Traveller
+61 (02) 9282 1153 Email Loren Marlin