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  • Home BRW Home

BRW


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Brand Overview
About BRW
BRW provides insightful, up-to-date news and commentary on the economy, business and investment in Australia. The magazine focuses on success, highlighting business strategies, investments and entrepreneurialism that work. Each year it names the 200 richest people in Australia and the magazine regularly includes stories about how the wealthy made their money and what they will do next.

BRW includes weekly sections dedicated to investment, property, innovation and emerging companies, and provides regular case studies of successful, and not-so-successful, businesses. The magazines includes articles on small businesses and the professions, including accounting, law and engineering.

Cover stories and features concentrate on ways to make money and improve businesses. Each week BRW focuses on a sector or topic relevant to business people or investors. The magazine includes "tools" to help any manager improve their workplace.

Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Fairfax Business Media publication mastheads, including The Australian Financial Review, BRW, CFO, AFR BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Events and Conferences, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Readership: 168,000

Source: Roy Morgan Research, September 2008

Circulation

Circulation: 41,169

Source: Audit Bureau of Circulations, September 2008

Audience
BRW caters for an audience which is seeking information across investment, property, innovation, management, leadership and emerging companies.

BRW is for anyone wanting to improve themselves, their business or their financial position.

BRW has a strong penetration into the Senior Business Executive audience reaching 27% of this hard to reach group.*

Source: AusBRS 2008
Overview
The average BRW reader is 47 years old.

High income earners. The average BRW reader earns $178K.

Investment savvy. BRW readers on average have an investment portfolio worth $1.5 million.

Engaged readers. The average BRW reader spends 55 mins reading the magazine.

*Source: BRW Reader Survey, Nov 2007, n=409
Readership
167,000
Source: Roy Morgan, June 2008
Profile
BRW Media Kit
BRW Reader Profile
BRW Roy Morgan September 2008 Reader Profile
BRW Marketplace Media Kit
BRW Marketplace Fliers
Circulation
43,004
Source: ABC, June 2008
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rate cards for advertising in BRW - Executive & Flagship issues.

The rate cards are also available for dowload in PDF format.

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Rates effective 1 July 2008 - 30th June 2009

Please download the detailed rate card here
Casual5x10x15x20x25x30x
Executive Issue
Full Page$15,000$13,500$12,750$12,000$11,250$10,500$9,000
Full Page (incl GST)$16,500$14,850$14,025$13,200$12,375$11,550$9,900
DPS$24,000$21,600$20,400$19,200$18,000$16,800$14,400
DPS (incl GST)$26,400$23,760$22,440$21,120$19,800$18,480$15,840
Half Page$9,220$8,298$7,837$7,376$6,915$6,454$5,532
Half Page (incl GST)$10,142$9,127.80$8,620.70$8,113.60$7,606.50$7,099.40$6,085.20
Third Page$7,130$6,417$6,061$5,704$5,348$4,991$4,278
Third Page (incl GST)$7,843$7,058.70$6,667.10$6,274.40$5,882.80$5,490.10$4,705.80
Quarter Page$6,270$5,643$5,330$5,016$4,703$4,389$3,762
Quarter Page (incl GST)$6,897$6,207.30$5,863$5,517.60$5,173.30$4,827.90$4,138.20
Third DPS$15,150$13,635$12,878$12,120$11,363$10,605$9,090
Third DPS (incl GST)$16,665$14,998.50$14,165.80$13,332$12,499.30$11,665.50$9,999
Strip*$3,750$3,375$3,188$3,000$2,813$2,625$2,250
Strip* (incl GST)$4,125$3,712.50$3,506.80$3,300$3,094.30$2,887.50$2,475
Casual5x10x15x20x25x30x
Flagship Issue
Full Page$16,250$15,763$15,275$14,788$14,300$13,813$13,325
Full Page (incl GST)$17,875$17,339.30$16,802.50$16,266.80$15,730$15,194.30$14,657.50
DPS$32,660$31,680$30,700$29,721$28,741$27,761$26,781
DPS (incl GST)$35,926$34,848$33,770$32,693.10$31,615.10$30,537.10$29,459.10
Half Page$10,150$9,846$9,541$9,237$8,932$8,628$8,323
Half Page (incl GST)$11,165$10,830.60$10,495.10$10,160.70$9,825.20$9,490.80$9,155.30
Third Page$7,850$7,615$7,379$7,144$6,908$6,673$6,437
Third Page (incl GST)$8,635$8,376.50$8,116.90$7,858.40$7,598.80$7,340.30$7,080.70
Quarter Page$6,900$6,693$6,486$6,279$6,072$5,865$5,658
Quarter Page (incl GST)$7,590$7,362.30$7,134.60$6,906.90$6,679.20$6,451.50$6,223.80
Third DPS$16,690$16,189$15,689$15,188$14,687$14,187$13,686
Third DPS (incl GST)$18,359$17,807.90$17,257.90$16,706.80$16,155.70$15,605.70$15,054.60
Strip*$4,140$4,016$3,892$3,767$3,643$3,519$3,395
Strip* (incl GST)$4,554$4,417.60$4,281.20$4,143.70$4,007.30$3,870.90$3,734.50

BRW Rates.
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Deadlines & Specs
Any Questions? Call our customer service  
For mechanical specs, 2008 deadline information for BRW and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

2008 BRW Deadlines
2009 BRW Deadlines
BRW Mechanical Specs
John Fairfax Holdings Ltd - Terms & Conditions of Advertising
 
Regular Sections
Please find below a list of regular sections which appear in BRW.
Cover Stories & Articles
Cover Stories & Articles are the best news stories of the day; the articles are all about how to make more money or drive your business success harder. These are heavily case driven, and essentially take a "how to" approach for business. There is also a heavy influence of coverage across finance, property and business sectors.
 
ECO
ECO serves as an update and review of large-scale economic indicators in a commercial context. Drawing on information and events from Australia and abroad, eco holds investment coverage from some of the biggest names in economics.
 
Focus Reports
Focus Reports highlight business and investment opportunities in vertical markets. These special reports essentially function as an 8-16 page lift out, and offer advertisers a highly targeted environment with a unique degree of engagement.
 
FYI
FYI is BRW's business news and review of the week; it summarises the top news stories and economic indicators that are critical to readers.
 
Index
Index is an alphabetical listing of every business that is mentioned in an issue of BRW. It is an essential, quick reference tool for media monitors.
 
Marketplace
BRW Marketplace is a directory of business opportunities in a structured, module-based format. A brand new feature within the magazine, BRW Marketplace serves as a weekly live advertising opportunity for businesses to speak to BRW’s unique readership.
 
The Business End
The Business End offers planning advice and lessons for profit and success. Articulating ideas for middle management, this section addresses key areas including management, leadership and innovation.
 
 
 
Special Issues
Flagship Issues

Flagship issues are published on the last Thursday of the month and remain on the newsstand for the full four weeks. BRW's flagship issues celebrate either business success through the Rich Series or the growth and maturity of a business through the Fast series.

 For further information regarding BRW flagship issues, please download the below PDF.
BRW Flagship Issues  
2008 BRW Executive Issues & Focus Reports  
2009 BRW Executive Issues & Focus Reports  
 
 
Research
A reader survey for BRW was conducted in November, 2007.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Helen Page
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 1935
Fax: (02) 9282 3854
Email: hpage@fairfaxmedia.com.au
VIC - Fairfax
Meaghan Hughes
Level 2, 469 La Trobe Street
Melbourne VIC 3000
Phone: (03) 9603 3828
Fax: (03) 9670 4328
Email: mjhughes@brw.fairfax.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au
SA - O'Keeffe Media
Craig Mueller
46A Beulah Road
Norwood SA 5067
Phone: (08) 8363 4555
Fax: (08) 9382 4850
Email: craig@okm.com.au
WA - O'Keeffe Media
Jamie O'Keeffe
181 York Street
Subiaco WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: jamie@okm.com.au

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