Site Overview

brw.com.au is the online channel for the distribution of BRW's magazine content.

Innovation, entrepreneurship and success are the key elements driving brw.com.au as it engages readers with insightful, specialised business information. This is the ideal online environment to target business professionals, SME's and high net worth individuals in a clutter free environment.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

128,258

Monthly Unique Browsers

37,811

Source: Nielsen Net Ratings Site Census October 2008

Audience

brw.com.au caters for an audience who is seeking information across investment, property, innovation, management, leadership and emerging companies.

UserProfile

brw.com.au - Senior Business Executive User Profile

Average Age: 45
Average Income (pre-tax): $195,950
Average Net Worth: $1,625,790

Source: AusBRS 2008, Total Ever Visited Website

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
brw.com.au	128,258	37,811	46,507	1.23	02:48
Source: Nielsen Net Ratings SiteCensus October 2008

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on brw.com.au

Display Advertising Rates

TYPE	CPM ($)	CPM ($) inc GST	SIZE (Pixels Width x Height)
Leaderboard or banner	$150	$165	728x90 or 468x60
Medium rectangle	$165	$181.5	300x250

Display Rates

TYPE	SOV ($)/week	SOV /week inc GST	SIZE (Pixels Width x Height)
Sponsored links 50%* Share of page impressions	$340/week	$374/week	22x22 +33 Char
Permanent link	$500/week	$550/week	22x22 +33 Char

Downloads

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	brw.com.au rates

Specs & Deadlines

For information regarding brw.com.au technical specs and deadlines, please see below.

N.B. FBM Media Network includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FBM Online Technical Specifications

FBM MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/SWF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	22 x 22 pixels +33 Char
	File Types	JPEG or SWF
	Maximum File Size	5KB
AFR RESEARCH & TOOLS
Scaled Medium Rectangle	Dimensions	200 (width) x 167 (height) pixels
	File Types	JPEG, PNG, or Flash (.swf).
	Maximum File Size	20KB
	Animations should be limited to a max. of 20 secs.
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FBM Online - technical specs and deadlines

You’ll need the PDF reader to view PDF’s


	FBM Online - technical specs and deadlines

Categories

brw.com.au has the following sections available to advertisers:

Homepage
Business
Technology
Property
Mining & Energy
Innovation
Emerging Companies
Rich
Lists

For further information regarding advertising on brw.com.au, please contact your sales representative.

Research

For information regarding brw.com.au and it's users, please contact your sales representative.

Registration is required to view Research

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Contacts

NSW - Fairfax

Nick Darwen
Level 1, 1 Darling Island Road NSW 2009
Phone: (02) 9282 2152
Fax: (02) 9282 3854
Email: ndarwen@fairfaxmedia.com.au

VIC - Fairfax

Meaghan Hughes
Level 2, 469 La Trobe Street VIC 3000
Phone: (03) 9603 3828
Fax: (03) 9670 4328
Email: mjhughes@brw.fairfax.com.au

QLD - JF Media

Nicole Hofmeier
2 Eton Street QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: nicole@jfmedia.com.au

SA - O'Keeffe Media

Craig Mueller
46A Beulah Road SA 5067
Phone: (08) 8363 4555
Fax: (08) 9382 4850
Email: craig@okm.com.au

WA - O'Keeffe Media

Jamie O'Keeffe
181 York Street WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: jamie@okm.com.au