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Campbelltown-Macarthur Advertiser


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The Campbelltown-Macarthur advertiser, established in 1878, has been the dominant force for local news in the Macarthur area for over 130 years.

The Macarthur region is currently the largest growth area for population and land development in the Sydney region and covers over 60 suburbs from Campbelltown City to rural areas. Whilst Campbelltown is renowned for its natural beauty and agricultural and historical importance, it is also a thriving cosmopolitan city with a growing population.

The Advertiser plays a vital role in the community as the leading paper to inform on local community events, news, sports and other local issues. The Advertiser is also the leading local paper readers turn to for real estate, classifieds and motoring.

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News
Our top Campbelltown-Macarthur Advertiser stories are now available online - to visit the site click here

Circulation

Circulation: 54,422
Source: Circualtion Audit Bureau, March 2008

Readership: 111,000
Source: Roy Morgan Research, March 2008

Suburbs: For a list of distribution suburbs please click on the PDF Summary below.

Postcodes: For a list of postcodes please click on the PDF Summary below.

Download PDF Summary
Rates
Rates effective 1 July 2008. To download the current Rate Card for the Campbelltown-Macarthur Advertiser simply click on the link at the bottom of the page.
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.
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Rates - EGN/Display, Classifieds, Trades & Services
Section Rate ex GST Rate incl GST
Display Module$88.05$96.86
*Classifieds Lineage$4.55$5.01
*Classifieds Single col cm$16.00$17.60
*Trade & Services Lineage$6.20$6.82
*Trades & Services col cm$19.10$21.01
*only availbable as a Camden & Campbelltown combined package buy
Casual colour load $400 for process colour ($440 incl GST) and $200 for Spot Colour ($220 incl GST). Please download display rate card for discount structure. For information on preferred position loads,Inserts, Adhesive Notes and other marketing opportunities, please contact your Fairfax Community Sales Office
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Campbelltown-Macarthur Advertiser Rate Card
Advertising Terms & Conditions
Specs / Deadlines
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

To download the current specs for the Campbelltown-Macarthur Advertiser simply click on the link at the bottom of the page.
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Deadlines - EGN/Display, Real Estate, Drive, Classifieds, Trades & Services
Section Deadlines
Publication Date Wednesday
Display Bookings 9am Fri prior
Display Complete Material 5pm Mon prior
Display Copy Set 12noon Mon prior
Real Estate bookings 9am Thurs prior
R/E Complete Material 12noon Mon prior
R/E Copy to set 5pm Thurs prior
Drive Bookings 5pm Thurs prior
Drive Complete material 9am Mon prior
Drive copy to set 12noon Mon prior
Classifieds Lineage 4:30pm Tues prior
Classifieds Display & Semi Display 1pm Tues prior
Trades & Services Lineage 3:30pm Tues prior
Trades & Services Display 1pm Tues prior
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Classifieds Specs Download
Campbelltown-Macarthur Advertiser PDF Quick Specs Download
Special Publications
Please see below for information on our Special Publication.
Campbelltown-Macarthur Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
 
Research
Please see below for the Campbelltown-Macarthur Advertiser Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Campbelltown-Macarthur Advertiser in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

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Campbelltown-Macarthur Advertiser Reader Profile
CATEGORIESSTATISTICS
Readership111,000
Circulation54,422
DEMOGRAPHICS
Male54000
Female57000
14-2419,000
25-3421,000
35-4935,000
50+35,000
PROFESSION
Professional/Manager13,000
White Collar25000
Skilled/Semi-Skilled25,000
MARITAL STATUS
Single25,000
Married/Defacto74,000
Widow/Divorced7,000
HOUSEHOLD SIZE
1-2 people in household29,000
3-4 people in household51,000
5+ people in household31,000
HOUSEHOLD INCOME
Less than $25,00011,000
$25,000 - $49,99916,000
$50,000 - $69,99913,000
$70,000 - $99,99919,000
$100,000 & Over28,000
FAMILIES
No. of Children in household aged 0-5 30,000
No. of Children in household aged 6-1125,000
No. of Children in household aged 12-1515,000
AUTOMOTIVE
Buy a New Vehicle within 1 year4,000
Buy a New Vehicle within 2 years5,000
Buy a New Vehicle within 4 years9,000
Buy a Used Vehicle within 1 year3,000
Buy a Used Vehicle within 2 years6,000
Buy a Used Vehicle within 4 years26,000
Buy a Vehicle within 4 years47,000
CARS DRIVEN
Ford18,000
Holden18,000
Mitsubishi7,000
Nissan6,000
Toyota20,000
BANKING & INVESTMENTS
Total Have a Credit Card52,000
Total Have a Personal Loan15,000
Total Have any Managed Investment78,000
Total Have account at Bank, Building Society or Credit Union108,000
SHOPPING HABITS
Grocery Buyer - Usually/Sometimes95,000
TOP 3 LOCAL SHOPPING CENTRES
Macarthur Square111,000
Narellan Town Centre85,000
Campbelltown Mall26,000
REAL ESTATE
Own Home77,000
Paying Off32,000
Circulation
54,422

Source: CAB Audit March 2008. 
Readership
111,000

Source: Roy Morgan Readership Survey March 2008
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Campbelltown-Macarthur Advertiser Reader Profile Download
Contacts
Please see below for contact details:
NATIONAL ENQUIRIES

LOCAL ENQUIRIES:

 

NEW SOUTH WALES:
AD SALES CONNECT
E: jstride@adsalesconnect.com.au
T: (02) 9420 1777
F: (02) 9420 1788

 

CAMPBELLTOWN OFFICE:
T: (02) 4640 5151
F: (02) 4640 5128

SALES EMAIL:
cwhiteman@fairfaxmedia.com.au

VICTORIA:
BROWN ORR FLETCHER BURROWS
E: suburbans@bofb.com.au
T: (03) 9826 5188

 

EDITORIAL EMAIL:
jmcgill@fairfaxmedia.com.au
QUEENSLAND:
FAIRFAX MEDIA
E: thehub@mail.fairfax.com.au
T: (07) 3308 1100		 FAIRFAX COMMUNITY CLASSIFIEDS:
E: fcnclass@fairfaxmedia.com.au
T: 13 24 25
F: (02) 8777 6944

SOUTH AUSTRALIA
FAIRFAX MEDIA
E: Tpatrick@fairfax.com.au
T: (08) 8212 1212

 

WESTERN AUSTRALIA:
FAIRFAX MEDIA
E: LMolyneux@fairfaxmedia.com.au
T: (08) 9327 4800

 

 

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