Site Overview

cfoweb.com.au caters exclusively for CFOs and Senior Finance Managers in some of the largest organisations in Australia. CFOweb.com.au is a vital contact point between the CFO Magazine and its readership. Site content includes opinion, interviews, management, transport and logistics, finance & treasury.

The current edition of CFO Magazine is accessible on-line, along with an extensive and searchable archive. CFOweb.com.au is also used to promote specific events such as the CFO Annual Conference, and allows senior finance executives to participate in surveys and access research specific to their role.

Advisers are able to gain exposure to this hard to reach audience of CFO's and finance professionals as they interact with their magazine of choice.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

7,497

Monthly Unique Browsers

2,340

Source: Nielsen Net Ratings Site Census June 2009

Audience

UserProfile

cfoweb.com.au - Senior Business Executive User Profile

Average Age: 47
Average Income (pre-tax): $242,660
Average Net Worth: $1,787,440

Source: AusBRS 2009, Total Visited in Past Month

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
cfoweb.com.au	7,497	2,340	2,920	1.25	2:48
Source: Nielsen Net Ratings (Site Census June 2009)

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on cfoweb.com.au

Display Advertising Rates

Type	CPM ($)	Dimensions Pixels (Width x Height)
Leaderboard or Banner (excl GST)	190	728 x 90 or 468 x 60
Leaderboard or Banner (incl GST)	209
Medium Rectangle (excl GST)	205	300 x 250
Medium Rectangle (incl GST)	225.5

Display Rates

Newsletter	Newsletter Frequency	Drop Days	Email Subscription	Sponsorship* Period	Rate
cfoweb.com.au	Monthly	Varies	4,137	Monthly	$2,640 (incl GST)

Downloads

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	CFO Online Rate Card

Specs & Deadlines

For information regarding cfoweb.com.au technical specs and deadlines, please see below.

N.B. FRG online Media Network includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FRG Online Technical Specifications

FRG MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/SWF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	22 x 22 pixels +33 Char
	File Types	JPEG or SWF
	Maximum File Size	5KB
AFR RESEARCH & TOOLS
Scaled Medium Rectangle	Dimensions	200 (width) x 167 (height) pixels
	File Types	JPEG, PNG, or Flash (.swf).
	Maximum File Size	20KB
	Animations should be limited to a max. of 20 secs.
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FRG Online - Technical Specifications and Deadlines

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