Site Overview

cfoweb.com.au caters exclusively for CFOs and Senior Finance Managers in some of the largest organisations in Australia. CFOweb.com.au is a vital contact point between the CFO Magazine and its readership. Site content includes opinion, interviews, management, transport and logistics, finance & treasury.

The current edition of CFO Magazine is accessible on-line, along with an extensive and searchable archive. CFOweb.com.au is also used to promote specific events such as the CFO Annual Conference, and allows senior finance executives to participate in surveys and access research specific to their role.

Advisers are able to gain exposure to this hard to reach audience of CFO's and finance professionals as they interact with their magazine of choice.

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

10,276

Monthly Unique Browsers

3,098

Source: Nielsen Net Ratings Site Census October 2008

Audience

UserProfile

cfoweb.com.au - Senior Business Executive User Profile

Average Age: 43
Average Income (pre-tax): $205,520
Average Net Worth: $1,544,410

Source: AusBRS 2008, Total Ever Visited Website

UserProfile

	Page Impressions	Unique Browsers	User sessions	Frequency	Ave Session Duration
cfoweb.com.au	10,276	3,098	4,113	1.32	02:12
Source: Nielsen Net Ratings SiteCensus October 2008

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on cfoweb.com.au

Display Advertising Rates

Type	CPM ($)	Dimensions Pixels (Width x Height)
Leaderboard or Banner (excl GST)	190	728 x 90 or 468 x 60
Leaderboard or Banner (incl GST)	209
Medium Rectangle (excl GST)	205	300 x 250
Medium Rectangle (incl GST)	225.5

Display Rates

Newsletter	Newsletter Frequency	Drop Days	Email Subscription	Sponsorship* Period	Rate
cfoweb.com.au	Monthly	Varies	4,137	Monthly	$2,640 (incl GST)

Downloads

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	CFO Rate Card (1)

Specs & Deadlines

For information regarding cfoweb.com.au technical specs and deadlines, please see below.

N.B. FBM Media Network includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and AFR Market Wrap.

FBM Online Technical Specifications

FBM MEDIA NETWORK
Advertising Unit	Elements	Specifications
Leaderboard or Banner	Dimensions	728 x 90 pixels or 468 x 60 pixels
	File Types	JPEG, GIF or SWF
	Maximum File Size	25KB for leaderboards, 20KB for banners
	Animations should be limited to a max. of 20 secs.
Medium Rectangle	Dimensions	300 x 250 pixels
	File Types	JPEG, GIF or SWF. Newsletters - JPEG/SWF. (Animation is ok)
	Maximum File Size	30KB
	Animations should be limited to a max. of 20 secs.
Sponsored Links	Dimensions	22 x 22 pixels +33 Char
	File Types	JPEG or SWF
	Maximum File Size	5KB
AFR RESEARCH & TOOLS
Scaled Medium Rectangle	Dimensions	200 (width) x 167 (height) pixels
	File Types	JPEG, PNG, or Flash (.swf).
	Maximum File Size	20KB
	Animations should be limited to a max. of 20 secs.
MOBILE ADVERTISING
Rectangle (top of page)	Dimensions	Width 120 x lesser or equal to 60 px (proportional)
	File Types	JPEG, jpg or GIF (animation ok)
	Maximum File Size	5KB
Advertiser to provide click-through	URL and any third party tracking tags.
Send your finished creative to	traffic@afr.com.au

FBM Online - Technical Specifications and Deadlines

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