Site Overview

Home is where the heart is, and the heart of the home property market is domain.com.au

The Site

Fairfax Digital’s central destination for property news, searchable information and tools including personalised email alerts for a valuable, motivated audience of buyers, sellers and renters.

The internet is our users preferred medium for property research. When it comes to buying, selling or renting a home, they come to domain.com.au. Our property portfolio includes commercial, business and holiday sites that reach high value SME markets, large scale investors and developers and holidaymakers too.

Key Statistics

Unique Browsers – 2,215,466

Page Impressions – 184,771,702

Average visits per month -2/p>

Average session time in minutes - 08:48

Engagement - 45 minutes

Source: Nielsen Online MI Domestic/ NetView August 2009

Audience

Reach metro based 25-49 year olds looking to buy or renovate with domain.com.au

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	46%	93
Women	54%	107
AGE	Profile	Index
18-24	12%	104
25-34	29%	176
35-49	33%	122
TOTAL 50 and Over	25%	64
50-64	19%	88
65 and Over	5%	33
STATES	Profile	Index
N.S.W.	46%	134
Victoria	26%	104
Queensland	14%	70
REGION	Profile	Index
Capital Cities	71%	115

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	60%	141
$30000 to $39999	9%	98
$40000 to $49999	11%	127
$50000 or More	40%	161
$60000 or More	30%	159
$70000 or More	24%	173
$80000 or More	16%	169
$100000 or More	11%	191
$130000 or more	5%	203
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	40%	199
C Quintile	22%	109
D Quintile	17%	83

Rates

To negotiate your best rates, contact your Sales Executive

For information on Fairfax Digital rates please contact your Account Manager.

Downloads

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Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
	video rectangle production guide
	OTP
	fdtv production guide
	domain production specifications
	Full Page Video Countdown production guide
	otp full page specifications
	Gutters production guide
	Homepage Hero production guide
	Sectional Strip production guide
	Sidekick production guide