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drive.com.au

Site Overview

Drive.com.au audience offers advertisers to engage with an audience that is looking to buy.

The Site

Drive.com.au is one of Australia’s premier independent Automotive sites featuring motoring content from the Fairfax stable of publications as well as a large range of new and used car listings, including Dealer and Private Party.

Features of the site include: • New car search across make, model, series and body type as well as price range • Comprehensive used car search, including location and price range • Special offers for both new and used cars • New and used car reviews and latest news from Australia’s leading motoring journalists • Interactive Tools including: - ‘Research by Make’ functionality, allowing users to view ads, deals and reviews by Make - Insurance and Finance Centres for quick and easy vehicle insurance research - Car Valuation and Dealer Locators online

Key Statistics

Unique Browsers – 768,287

Page Impressions –15,083,363

User sessions – 1,421,331

Average visits per month -1.85

Average session time in minutes -05:22

Source: NNR MI Domestic, November 2008

Audience

Advertisers reach young, metro-based males looking to buy on drive.com.au.

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	76%	153
Women	24%	48
AGE	Profile	Index
18-24	25%	213
25-34	21%	128
35-49	32%	120
TOTAL 50 and Over	17%	44
50-64	16%	72
65 and Over	1%	7
STATES	Profile	Index
N.S.W.	42%	120
Victoria	36%	145
Queensland	15%	75
REGION	Profile	Index
Capital Cities	68%	109

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	62%	145
$30000 to $39999	9%	99
$40000 to $49999	11%	129
$50000 or More	42%	168
$60000 or More	36%	193
$70000 or More	28%	202
$80000 or More	17%	175
$100000 or More	10%	182
$130000 or more	5%	210
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	39%	194
C Quintile	25%	127
D Quintile	20%	101

Rates

To negotiate your best rates, contact your Sales Executive

Download the latest ratecards below. Fairfax Digital rates are subject to change and conditions, please contact your Account Manager for confirmation.

FD Network Display Rates

Standard Display Units	Dimensions	CPM $
Banner / Leaderboard	468x60 / 728x90	18
Skyscraper	160x600	18
Medium Rectangle / Half Page	300x250 / 300x600	20
Advertorial	125x30 img + head 45 chars and 175 chars body	15
Fairfax Digital Strip	100x29	1

FD Section Display Rates

	Banner / Leaderboard	Medium Rectangle	Mini Rectangle	Promo Box (index page)	Supergallery	Widestrip
	468x60 / 728x90	300x250 / 300x600	300x125	refer to specs	300x250	620x45 @25kb�
	CPM $	CPM $	CPM $	CPM $	CPM $	CPM $
News and ROS	25	40	na	30	45	na
Life & Style	30	35	30	30	40	35
Entertainment	25	30	25	25	35	30
Sport	25	30	na	25	35	na
Travel	55	60	55	55	70	60
Business	70	110	60	60	110	na
Executive	40	55	30	30	na	na
BizTech	70	100	na	60	110	na
Technology / Digital Life	45	55	45	45	65	55

Expanding Creative	30% load on base CPM
Section Homepage OTP	refer to ratecard

Downloads

You’ll need the PDF reader to view PDF’s

	FD News and Information Ratecard - Sept 2008
	FD Classified Ratecard November 2008
	FD Email Newsletter Ratecard - Oct 2008
	Domain Ratecard May 2008
	Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
	video rectangle production guide
	OTP
	fdtv production guide