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Fairfield Champion


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Residents of Fairfield depend on the Fairfield City Champion as the leading newspaper for news, entertainment, shopping information, real estate and classifieds.

From Smithfield to Carramar, Horsley Park to Yennora and Cabramatta to Cecil Park, the Fairfield City Champion comprehensively hits every corner.

Fairfield is home to 179,893 people, 27 suburbs, and is known as one of the most diverse cities in australia with 133 nationalities represented and over 70 languages spoken in the area.

The Fairfield City Champion has gained the respect of the local community and has therefore been able to obtain as well as maintain the on-going loyalty of readers. With our extensive knowledge of readers and their habits, the Fairfield City Champion can partner your business in order to achieve an effective advertising campaign.

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News
Our top Fairfield City Champion stories are now available online - to visit the site click here

Circulation

Circulation: 56,489
Source: Circualtion Audit Bureau, March 2008

Readership: 103,000
Source: Roy Morgan Research, March 2008

Suburbs: For a list of distribution suburbs please click on the PDF Summary below.

Postcodes: For a list of postcodes please click on the PDF Summary below.

Download PDF Summary
Rates
Rates effective 1 July 2008. To download the current Rate Card for the Fairfield City Champion simply click on the link at the bottom of the page.
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.
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Rates - EGN/Display, Classifieds, Trades & Services
Section Rate ex GST Rate incl GST
Display Module$105.20$115.72
Classifieds Lineage $3.80 $4.18
Classifieds Single col cm $14.85 $16.34
Trade & Services Lineage $6.25 $6.88
Trades & Services col cm $19.10 $21.01
Casual colour load $400 for process colour ($440 incl GST) and $200 for Spot Colour ($220 incl GST). Please download display rate card for discount structure. For information on preferred position loads,Inserts, Adhesive Notes and other marketing opportunities, please contact your Fairfax Community Sales Office
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Fairfield City Champion Rate Card
Advertising Terms & Conditions
Specs / Deadlines
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

To download the current specs for the Fairfield City Champion simply click on the link at the bottom of the page.
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Deadlines - EGN/Display, Real Estate, Drive, Classifieds, Trades & Services
Section Deadlines
Publication Date Wednesday
Display Bookings 5pm Thurs prior
Display Complete Material 4pm Mon prior
Display Copy Set 12noon Mon prior
Real Estate bookings 4pm Thurs prior
R/E Complete Material 12noon Mon prior
R/E Copy to set 12noon Fri prior
Drive Bookings 5pm Thurs prior
Drive Complete material 12noon Mon prior
Drive copy to set 12noon Mon prior
Classifieds Lineage 4pm Tues prior
Classifieds Display & Semi Display 1pm Tues prior
Trades & Services Lineage 3pm Tues prior
Trades & Services Display 1pm Tues prior
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Classifieds Specs Download
Fairfield City Champion PDF Quick Specs Download
Special Publications
Please see below for information on our Special Publication.
Fairfield Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
 
Research
Please see below for the Fairfield City Champion Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Fairfield City Champion in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

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Fairfield City Champion Reader Profile
CATEGORIESSTATISTICS
Readership103,000
Circulation56,489
DEMOGRAPHICS
Male50,000
Female54,000
14-2416,000
25-3419,000
35-4932,000
50+36,000
PROFESSION
Professional/Manager8,000
White Collar13,000
Skilled/Semi-Skilled26,000
MARITAL STATUS
Single31,000
Married/Defacto56,000
Widow/Divorced11,000
HOUSEHOLD SIZE
1-2 people in household27,000
3-4 people in household46,000
5+ people in household31,000
HOUSEHOLD INCOME
Less than $25,00021,000
$25,000 - $49,99918,000
$50,000 - $69,9997,000
$70,000 - $99,9998,000
$100,000 & Over10,000
FAMILIES
No. of Children in household aged 0-5 18,000
No. of Children in household aged 6-1124,000
No. of Children in household aged 12-1512,000
AUTOMOTIVE
Buy a New Vehicle within 1 year1,000
Buy a New Vehicle within 2 years2,000
Buy a New Vehicle within 4 years5,000
Buy a Used Vehicle within 1 year6,000
Buy a Used Vehicle within 2 years11,000
Buy a Used Vehicle within 4 years16,000
Buy a Vehicle within 4 years22,000
CARS DRIVEN
Ford11,000
Holden12,000
Mitsubishi5,000
Nissan3,000
Toyota25,000
BANKING & INVESTMENTS
Total Have a Credit Card31,000
Total Have a Personal Loan4,000
Total Have any Managed Investment54,000
Total Have account at Bank, Building Society or Credit Union97,000
SHOPPING HABITS
Grocery Buyer - Usually/Sometimes83,000
TOP 3 LOCAL SHOPPING CENTRES
Westfields - Liverpool42,000
Stocklands - Wetherill Park37,000
Westfields - Parramatta17,000
REAL ESTATE
Own Home59,000
Paying Off43,000
Circulation
56,489

Source: CAB Audit March 2008. 
Readership
103,000

Source: Roy Morgan March 2008
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Fairfield City Champion Reader Profile Download
Contacts
Please see below for contact details:
NATIONAL ENQUIRIES: 

LOCAL ENQUIRIES:

 

NEW SOUTH WALES:
AD SALES CONNECT
E: jstride@adsalesconnect.com.au
T: (02) 9420 1777
F: (02) 9420 1788

 

FAIRFIELD OFFICE:
T: (02) 9725 6755
F: (02) 9727 6281

SALES EMAIL:
snatoli@fairfaxmedia.com.au

VICTORIA:
BROWN ORR FLETCHER BURROWS
E: suburbans@bofb.com.au
T: (03) 9826 5188

 

EDITORIAL EMAIL:
hreece@fairfaxmedia.com.au

QUEENSLAND:
FAIRFAX MEDIA
E: thehub@mail.fairfax.com.au
T: (07) 3308 1100

 

FAIRFAX COMMUNITY CLASSIFIEDS:
E: fcnclass@fairfaxmedia.com.au
T: 13 24 25
F: (02) 8777 6944

SOUTH AUSTRALIA:
FAIRFAX MEDIA
E: Tpatrick@fairfax.com.au
T: (08) 8212 1212

 

WESTERN AUSTRALIA
FAIRFAX MEDIA
E: LMolyneux@fairfaxmedia.com.au
T: (08) 9327 4800

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