Fairfax Media
  • Rates
  • Specs & Deadlines
  • Fairfax Services
  • Insights
  • Members area
Register Now!
Fairfax Publications
  •   National Dailies
    • The Australian Financial Review
    • The Weekend Financial Review
  •   Metro Dailies
    • The Sydney Morning Herald
    • The Age
    • Herald Classifieds
    • The Sun-Herald
  •   Regional Publications
    • The Newcastle Herald
    • The Port Stephens Examiner
    • The Star
    • The Lakes Mail
    • The Illawarra Mercury
    • The Advertiser
  •   Communities NSW
    • Fairfax Community Newspapers NSW
    • Blacktown Sun
    • St Marys-Mt Druitt Star
    • The Advertiser (Campbelltown/Camden/Wollondilly)
    • Fairfield City Champion
    • Hills News
    • Liverpool City Champion
    • Rouse Hill - Stanhope Gardens News
    • The Sun Parramatta/Holroyd
    • Penrith City Star
    • South West Advertiser
    • St George & Sutherland Shire Leader
  •   Communities VIC
    • Fairfax Weekly publications (VIC)
    • Banyule & Nillumbik Weekly
    • Brimbank Weekly/North West Weekly
    • Casey Weekly Berwick/Pakenham Weekly
    • Casey Weekly Cranbourne
    • Chelsea N/A
    • City Weekly
    • Frankston Weekly
    • Greater Dandenong Weekly
    • Hume Weekly
    • Knox Weekly
    • Maribyrnong Weekly/Hobsons Bay Weekly/Hobsons Bay Weekly Williamstown
    • Maroondah Weeklyl/Yarra Ranges Weekly
    • Melbourne Times Weekly
    • Melbourne Weekly
    • Melbourne Weekly Bayside
    • Melbourne Weekly Eastern
    • Melbourne Weekly Port Phillip
    • Melton Weekly/Moorabool Weekly
    • Monash Weekly
    • Moonee Valley Weekly
    • Northern Weekly
    • Peninsula Weekly Mornington/Western Port Weekly
    • Sunbury Weekly/Macedon Ranges Weekly
    • Wyndham Weekly/Point Cook Weekly
  •   Magazines
    • Financial Review BOSS
    • Financial Review Magazine
    • Financial Review Smart Investor
    • Financial Review Asset
    • BRW
    • Banyule & Nillumbik Weekly
    • Financial Review CFO
    • City Weekly
    • Good Weekend
    • Life & Leisure Luxury Magazine
    • Life & Leisure Sophisticated Traveller
    • Melbourne Times Weekly
    • Melbourne Weekly
    • Melbourne Weekly Bayside
    • Melbourne Weekly Eastern
    • Melbourne Weekly Port Phillip
    • Northern Weekly
    • Sunday Life
    • the(sydney)magazine
    • the(melbourne)magazine
    • The Guide
  •  
Fairfax Online
  •   Financial Review Group Online
    • Financial Review Group Online
    • The Financial Review Website
    • MIS Website
    • Smart Investor Website
    • BRW Website
    • CFO Website
    • The Australian Financial Review Magazine Website
    • Asset Website
    • BOSS Website
  •   Fairfax Digital
    • Fairfax Digital Network
  • Home Financial Review Smart Investor Home

Financial Review Smart Investor


  • Brand
    Overview
  • Audience
  • Rates
  • Specs /
    Deadlines
  • Regular
    Sections
  • Special
    Issues
  • Research
  • Contacts
Brand Overview
About The Australian Financial Review Smart Investor
Smart Investor Financial Review is an indispensable tool for active Australian investors who are seeking information and analysis about wealth creation and financial security. Written by a team of well-known financial experts, and utilising the resources of the country’s premier financial publishing group, it provides a vast range of investment ideas and opportunities unattainable anywhere else in the media.

The magazine was created from the stable of magazines formerly housing the successful Personal Investor and Shares magazines. It retains the columns and features already proven in the marketplace, while adding a host of new sections that enable investors to move forward with confidence into the 21st century.There continues to be a strong focus on equity investment, both the little-known small and mid-sized stocks striving to make their mark on corporate Australia, as well as the heavyweight blue-chip companies that form the backbone of most Australians’ DIY or superannuation portfolios.

The magazine is based around performance and offers readers unbiased analysis of all asset classes – from shares, managed funds and property investments all the way through to basic bank account products. It covers everything from small speculative issues to giant global issues. And it offers easy-to-understand guidance through complex superannuation and tax issues. There are also pages devoted to teaching people how to be better investors and to think strategically when allocating their savings.

Smart Investor’s overriding aim is to help readers choose investments with the appropriate risk/reward profile so that they maximise their wealth at all stages of their lives. When it comes to Australian investment there is only one magazine, brought to you by The Australian Financial Review.

Smart Investor Awards

Every year, Smart Investor hosts 250 of the most influential people in the financial services industry in an awards evening created to award the outstanding achievements in the past year in the areas of finance, insurance and banking. Financial Review Smart Investor ‘Blue Ribbon Awards’ are held in the highest regard amongst the financial services community as the premier review of the industry. The awards generate special interest among industry senior managers and executives, as they provide their institution or business significant marketing value and benchmarking opportunities. Sponsorship of these awards provides association with support of the industry, the opportunity to network with senior exectuives, branding on all advertising run across the Financial Review Group in promotion of the event as well as on display at the event, VIP tables, a speaking opportunity and advertising around the subsequent event coverage in Smart Investor.

Readership

Readership: 135,000

47% of Financial Review Smart Investor readers are ABs.

Source: Roy Morgan Research, Sept 2011

Circulation

Circulation: 51,020

Source: Audit Bureau of Circulations, December 2011

Audience
Financial Review Smart Investor is an invaluable tool for those people who are seeking information and analysis about wealth creation and financial security.
Overview
The average Financial Review Smart Investor reader is 52 years old.

The average Financial Review Smart Investor reader earns $113K.

Financial Review Smart Investor readers on average have an investment portfolio worth $413,00 (excluding residential property).

The average Financial Review Smart Investor reader spends 1 hour and 7 minutes reading the magazine each month.

Source: Financial Review Smart Investor Reader Survey, August 2011, n=424

Readership
135,000

47% of Financial Review Smart Investor readers are ABs.
Source: Roy Morgan, Sept 2011

Profile
Smart Investor Roy Morgan Reader Profile
Smart Investor Media Kit
Smart Investor Website
Smart Investor Reader Survey 2011
Circulation
51,020
Source: ABC, December 2011
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in Financial Review Smart Investor magazine.
spacer
Rates effective until 31st December 2012

Please download the detailed rate card here
FrequencyCasual3x6x9x12x15x18x24x
Full Page$10,249 $10,043 $9,837 $9,631 $9,425 $9,219 $9,013 $8,807
Double Page Spread$20,703 $20,291 $19,828 $19,364 $18,952 $18,540 $18,025 $17,613
Half Page Spread$13,133 $12,927 $12,721 $12,463 $12,257 $11,817 $11,794 $11,588
Half Page$6,129 $6,026 $5,923 $5,820 $5,717 $5,614 $5,511 $5,408
Third Page$4,017 $3,966 $3,914 $3,863 $3,811 $3,760 $3,708 $3,657
Quarter Page$3,039 $2,987 $2,936 $2,884 $2,833 $2,781 $2,730 $2,678
Table Page Strip Ads$1545 per appearance

Smart Investor Advertising Rates
spacer


Deadlines & Specs
Any Questions? Call our customer service  
For 2012 deadline information, mechanical specs for Financial Review Smart Investor and the terms and conditions of advertising with John Fairfax Holdings Ltd, please download the below PDF's.

Smart Investor Deadlines
Smart Investor Technical Specifications
Smart Investor Mechanical Specifications
 
Regular Sections
Financial Review Smart Investor has a number of regular sections each month. These include:

Up to speed

Your quick-glace guide to investment - and spending

State of play

- Contrarian
- Bassanese
- Next big thing

Bottom line

- CEO Hot Seat
- Adamson
- Mid Caps
- Small Caps
- Chartist
- DIY Super
- Managed Funds
- Yield Chaser
- Derivatives
- Landlord
- CFDs - Quarterly

Snapshot

A selection of mid and small caps, share lists and top funds.

Wealth Workshop

- Getting Started
- Money Made Easy
- Investor Psychology
- Q&A
- Tales of the Market

For more information regarding the above sections, please speak to your sales representative.

 
 
Special Issues
To obtain a PDF of the 2012 Financial Review Smart Investor feature list, please click the below link.
 
Smart Investor Features List 2012  
 
 
Research
A reader survey for Financial Review Smart Investor was conducted in August 2011.

For more information regarding this or to obtain a copy of the survey, please contact your sales representative.
 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Vaughan Cottier
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: vcottier@fairfaxmedia.com.au
NSW - Fairfax
Clare Tilley
Level 1, 1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2242
Fax: (02) 9282 3854
Email: CTilley@fairfaxmedia.com.au
VIC - Fairfax
Richard Unwin
Level 6 Media House, 655 Collins Street
Docklands Victoria 3008
Phone: (03) 8667 3355
Email: runwin@fairfaxmedia.com.au
SA - O'Keeffe Media
Jodie Chester
The Wellington Centre
Unit 17 / 2 Port Rush Road
Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: jodie@okm.com.au
WA - O'Keeffe Media
Kym Burke
181 York Street
Subiaco WA 6008
Phone: (08) 9382 1514
Fax: (08) 9382 4850
Email: kym@okm.com.au
QLD - JF Media
Abby Hart
2/145 Melbourne Street
South Brisbane QLD 4101
Phone: (07) 3844 5888
Email: abby@jfmedia.com.au

Copyright © 2008 Fairfax Media. All rights reserved. Privacy Policy | Conditions Of Use | Terms & Conditions