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Good Weekend

Brand Overview

Photograph by ANSON SMART

About Good Weekend

Good Weekend is Australia’s premier newspaper-inserted magazine and in 2009 we celebrate our 25th Anniversary as the benchmark for excellence in Australian journalism.

Every Saturday, Good Weekend is inserted into Australia’s most well respected newspapers, The Sydney Morning Herald and The Age – a must read for almost 2 million Australians in two major capital cities.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Readership

Readership: 1,734,000

Source: Roy Morgan Research, September 2008

Circulation

Circulation: 639,599+

Source: Audit Bureau of Circulations, September 2008

Audience

Good Weekend is the No. 1 media vehicle in the country for talking to the lucrative AB market.

Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high level branding, strong design and involvement of a much loved magazine. This provides enormous opportunity for advertisers as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine.

Overview

Good Weekend is inserted into The Sydney Morning Herald and The Age newspapers, which deliver to the two most important economic markets:

• 60% of Australia’s population live in NSW & VIC

• 64% of all AB’s live in NSW & VIC

• 59% of Australian’s earning $60k+ live in NSW & VIC

Readership

Readership: 1,734,000

Source: Roy Morgan Research, September 2008

Profile


	National Readership Profile
	NSW Readership Profile
	VIC Readership Profile

Circulation

Circulation: 639,599+

Source: Audit Bureau of Circulations, September 2008

Rates

To negotiate your best rates, contact your Sales Executive

The rate card for advertising in Good Weekend is available as a pdf file, which can be downloaded to your computer, viewed with Acrobat Reader and printed as necessary.

For further information about advertising rates, please contact your local advertising representative.

Rates effective 1 July 2008

View the snap shot of the Full Page spread rates below. For all other sizes please download the rate card. Please note that information contained here may be subject to change without notice. download the detailed rate card here

Good Weekend	Full Page Rates ex GST	Full Page Rates inc GST
National	$38,155	$41,971
NSW	$21,390	$23,529
VIC	$17,250	$18,975

Note: Costs based on Casual Rates.

Insert rate card

download the detailed rate card here

Deadlines & Specs

Any Questions? Call our customer service

Good Weekend deadlines, specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained here may be subject to change without notice.

	Good Weekend Technical Specifications
	Good Weekend Deadlines
	Good Weekend Insert Specifications
	Good Weekend Adhesive Notes Specifications
	Terms & Condtions

Regular Sections

Good Weekend seeks to entertain and inform through superior editorial and much-loved regular features. With its stable of award-winning journalists, Good Weekend upholds Fairfax Newspapers' lineage of courageous reporting.


Upfront Upfront - the entree to the magazine - Upfront consists of 'First Things First', FYI, Art Oracle, Quick Quiz and Things To Do: 'First Things First' - This page provides bite-sized pieces of information including 'Your Time Starts Now', Number Crunch and Get It. FYI - This quirky section gives readers the beginners guide to the modern world. Will rotate between Myth Conceptions and Art Oracle which showcases the best of Australian Art, with an eye to artistic merit and market value. Quick Quiz - Our much loved reader favourite tests reader's general knowledge each week! Modern Guru is quirky, light and fun. Written by Danny Katz and Kate Duthie, the questions often hold more appeal than the answers in this section dedicated to modern etiquette.

Two of Us Two of Us - One of Good Weekend's most popular sections appealing to both male and female readers. Published in Good Weekend for over 9 years, Two of Us provides insights into the relationships of ordinary and not-so-ordinary Australians.

The Moment Beautiful examples of reader photography are displayed in The Moment. The Moment offers a diversion, a time to stop and ponder when often the story behind a photo is as compelling as the image itself.

GW Living - Favourite Things GW Living signals the start of the lifestyle section encompassing Fashion, Food, DIY Home and Property. My Favourite Things will focus on one stylish but interesting person - and the objects that inspire them in their lives.

Fashion/Maggie Alderson Fashion features a full page spread with a relaxed, weekend feel. One of the pages features a large glamour image, shot on location to create a weekend feel and the other page becomes the 'how to' page - a guide to achieving the look shown in the hero shot & where to shop! Well known author, Maggie Alderson's regular column takes a humorous and satirical look at fashion.

Food Our expert team of chefs include Cath Claringbold (Mecca, Mecca Bah, Livebait), Andrew McConnell (Circa), Guillaume Brahimi (Guillaume at Bennelong) and Terry Durack (home cook, cookery book writer and restaurant critic) who bring you simple, yet stunning recipes. 'The Weekend Cook' by Mathew Evans is a hugely popular column with our readers offering simple, useable recipes and ideas. Notable wine writer, Huon Hooke provides wine commentary each weekend.

DIY Home This focuses on inspiring readers to do something with their surroundings, alternating between interiors and exteriors each week. The 'How To' aspect gives readers ideas for how to achieve different looks around their home.

Inner Life/What Life Written by well know author, Stephanie Dowrick "Inner Life" takes a quiet look at our spirituality, our lives and the challenges ahead. On alternate weeks, Mark Dapin's "What Life" offers a tongue in cheek, bloke's view on the every day.

Domain Sydney and Melbourne's best properties on the market. This section offers essential information including the very interesting "last traded for”. Domain includes the popular sections of Renovator's Delight, You Wish, Seachange and Treechange.

Samurai Sudoku Our Samurai version of Sudoku challenges readers every weekend with the toughest version of Sudoku ever! A perfect advertising environment as readers struggle with this most challenging puzzle for hours.

Special Issues

Good Weekend has a number of special issues each year.

Find below the link to download the 2009 Special Issue calendar.

Special Issue Calendar

Research

Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

For information on upcoming research please contact us on (02) 9282 2234.

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Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 2273
Fax: (02) 9282 1748

VIC
Level 4, 250 Spencer Street
Melbourne
VIC 3000
Phone: (03) 9601 3105
Fax: (03) 9601 2929

QLD
Level 1, 167 Eagle Street
Brisbane
QLD 4000
Phone: (07) 3308 1123
Fax: (07) 3308 1129

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112
Fax: (08) 82121210

WA
Level 1, 40 Kings Park Road
West Perth
WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228