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  • Home Herald Classifieds Home

Herald Classifieds


  • Brand Overview
  • Audience
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Brand Overview
Photograpg by PAUL JONES
Brand Overview
The Sydney Morning Herald Classifieds are Sydney's leading classified market place. Our classifieds pages are where much of the trading within Sydney's motoring, real estate and employment market begins - its the place where thousands of buyers and sellers can meet.

Our readers know that with the biggest choice in employment, real estate, motoring and entertainment advertising, they are bound to find their future job, a new home or car to buy or simply find out what's on in the Sydney entertainment scene.

Advertising with Herald Classifieds means your advertisement will have exposure right across the Sydney metropolitan area. With the biggest choice, the biggest coverage and part of Sydney's premier newspaper - there is no better classified market place than Herald Classifieds.

Readership

Monday - Friday: 912,000

Saturday: 1,162,000

Sunday: 1,318,000


Source: Roy Morgan Research, September 2008.

Circulation

Monday - Friday: 209,508

Saturday: 347,299

Sunday: 478,890


Source: Audit Bureau of Circulations, September 2008

Audience
Influential classified sections - The Sydney Morning Herald carries Australia’s best classified sections covering jobs, motors, homes, property, businesses for sale, entertainment and other general listings such as boats and personal ads.

Our classified sections are the first port of call for The Sydney Morning Herald readers when looking for a new property (Domain), new job or career move (MyCareer) and almost 45 per cent turn to Drive when looking for a new car.


Source: Roy Morgan Unique Connections Research, December 2007

Overview
Domain

For the latest Sydney property trends and auction results, luxury home listings, stunning apartments and relevant editorial, Domain is an essential part of the property search process for our readers.

• 76% own or are paying off their home

• 35% have over $100,000 in savings or investment.


MyCareer

MyCareer is the first stop for many of our readers who are looking for a new job or to make the next move in their career. The Sydney Morning Herald provides the perfect advertising platform to communicate with active and passive job seekers.

• 85% are aged 18-54 years with a degree or diploma, or are studying for one

• 23% have been to a short course seminar, public lecture or convention

• 30% are professional managers and work full-time.


Drive and Drive Life

Drive and Drive Life readers are passionate about cars. 45 per cent of The Sydney Morning Herald’s readers choose these sections as the place to start the search for their new car. Drive and Drive Life offer car buyers everything they need to make an informed decision.

• 41% more likely to intend to buy a large, sports or SUV car

• 78% believe quality is more important than price

• 58% have two or more vehicles in the household.


Source: Roy Morgan Research, September 2008.

Readership

Monday - Friday: 912,000

Saturday: 1,162,000

Sunday: 1,318,000


Source: Roy Morgan Research, September 2008.

Profile
Domain Inner West Geographic Map
Domain East Geographic Map
Domain North Geographic Map
Circulation

Monday - Friday: 209,508

Saturday: 347,299

Sunday: 478,890


Source: Audit Bureau of Circulations, September 2008

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2008.

For more details, the rate cards for advertising in The Sydney Morning Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

View or Download our Rate Cards

To download the Herald Classifieds Rates Card, click on the links at the bottom of the page.

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NSW Classifieds Lineage Rates Monday - Friday
SectionRate ex GSTRate inc GST
Drive $10.40$11.44
Domain - Residential Sales$9.55$10.51
Domain - Residential Rentals$8.96$9.86
MyCareer$11.23$12.35
Entertainment$10.61$11.67
*Minimum sizes: lineage S/C 4 lines, D/C 8 lines. Lineage over 9cm in height may fold into next column. Colour loadings apply.
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NSW Classifieds Lineage Rates Saturday
SectionRate ex GSTRate inc GST
Drive $12.33$13.56
Domain - Residential Sales$10.45$11.50
Domain - Residential Rentals$9.81$10.79
MyCareer$14.34$15.77
Entertainment$13.01$14.31
*Minimum sizes: lineage S/C 4 lines, D/C 8 lines. Lineage over 9cm in height may fold into next column. Colour loadings apply.
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
General Classifieds rate card
Entertainment rate card
My Career rate card
Domain rate card
Drive rate card
Travel rate card
Commercial Property & Business Real Estate rate card
Terms & Conditions
Specs / Deadlines
Contact your local customer service office  
For information regarding deadlines refer to the individual rate cards, or please contact your advertising representative.
Specifications

For detailed specifications click here
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Lineage Material Deadlines
Sections - Hard CopyMonday - FridaySaturday
Drive 5.30pm day prior, except Friday 5.30pm Wednesday6pm Thursday
Domain 5.30pm day prior, except Monday 5.30pm Friday11pm Thursday
Commercial Property & Businesses5.30pm day prior, except Monday 5.30pm Friday8pm Thursday
Entertaninment5.30pm day prior, except Monday 5.30pm Friday6pm Wednesday
General Classifieds*5.30pm day prior, except Monday 5.30pm Fridaydeadline varies
*deadlines may vary for different sections please contact your sales representative for further information
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Display Material Deadlines
SectionsMonday - FridaySaturday
Drive3pm day prior, except Friday 3pm Wednesday8pm Thursday
Domain 3pm day prior, except Monday 3pm Friday prior5pm Thursday
Commercial Property & Businesses3pm day prior, except Monday 3pm Friday prior5pm Thursday
Entertaninment3pm day prior, except Monday 3pm Friday and Friday 12pm Wednesday8pm Wednesday
General Classifieds3pm day prior, except Monday 3pm FridayNoon Friday
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Terms & Conditions
Sections
The Sydney Morning Herald is a multi-dimensional product in print which attracts an extremely loyal following from both corporate and consumer market sectors. This translates into a number of benefits for advertisers.
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Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
MyCareer Liftout
MyCareer - Government
MyCareer - Hospital & Medical
Domain
Domain North
Domain Inner West
Domain East
Drive
Drive Life
Show all sections
Categories
The Herald Classifieds is designed to satisfy every mood and need of Sydney consumers, providing current news and information across a range of categories including property, automotive, employment, and entertainment.

Browse through from our categories below to find which one is most suitable:
Employment
Property
Motoring
 
Features & Reports
For more information, contact your advertising representative  

The Herald Classifieds publishes a number of special reports throughout the year on many topics including :

  • Property
  • Automotive
  • Employment
  • Entertainment
Employment
Property
Research
Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling ans strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Please find below a list of Classifieds contacts.
Saturday Domain

Phone: 02 9282 2561
Domain North

Phone: 02 9282 3523
Domain Contact
Level 3
Wharf 7
Pyrmont NSW 2009
Phone: (02) 9282 3506
Fax: (02) 9282 2986
Email: Lineage: 13 25 35
Domain East

Phone: 02 9282 1363
Domain Inner West

Phone: 02 9282 3769
Domain South

Phone: 02 9282 2877
The Sun-Herald Domain

Phone: 02 9282 3506
Commercial Property & Business for Sale

Phone: 02 9282 1350
Sydney Office
Level 3
1 Darling Island Road
Prymont NSW 2009
Phone: (02) 9282 2277
Fax: (02) 9282 1748
MyCareer - Recruitment Agencies

Phone: 02 9282 3296
MyCareer - Corporate

Phone: 02 9282 1337
MyCareer - Government

Phone: 02 9282 2323
Drive & Drive Life

Phone: 02 9282 1975

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