Brand Overview

The Sophisticated Traveller Magazine showcases the finest travel writing and photography, from home, the region and the rest of the world. It is published quarterly and hosted by Australia’s most respected daily business newspaper.

Editorial content from The Sophisticated Traveller edition of the New York Times Magazine allows The Australian Financial Review to deliver the range and quality of travel editorial that our readers seek, with a global scope.

Australian content is also featured including local hot spots for both travel and dining.

The Sophisticated Traveller is printed on quality high-gloss stock, delivering a rich, full colour environment. It is published quarterly in the Friday and Weekend edition of The Australian Financial Review.

Readership

Sophisticated Traveller has an unduplicated readership of 397,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan Research, September 2008

Circulation

Sophisticated Traveller has a combined circulation of 171,067 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: Audit Bureau of Circulations, September 2008

Audience

Sophisticated Traveller is read by high-income and high net worth consumers with an average annual income of $173,00*, 60%* of whom went on holidays more than 3 times in the last 12months and spent an average of $8,800* on their last trip.

Advertising in the Sophisticated Traveller allows unparalleled access into the luxury travel market.

Source: ST Reader Survey 2006

Overview

The Sophisticated Traveller was introduced in response to results from The Australian Financial Review Life & Leisure Reader Survey conducted in November 2003 in which readers expressed a committed interest in reading more about Travel - 41% said they would like to see more Travel editorial in L&L*.

Readership

Sophisticated Traveller has an unduplicated readership of 397,000 (Fri or Saturday readership of The Australian Financial Review).

Source: Roy Morgan September 2008

Profile


	Life & Leisure Reader Profile

Circulation

Sophisticated Traveller has a combined circulation of 171,067 (sum of M-F average and weekend circulation of The Australian Financial Review).

Source: ABC September 2008

Rates

To negotiate your best rates, contact your Sales Executive

Please contact your sales representative for further information on the Sophisticated Traveller rate card.

Sophisticated Traveller Rate Card 2008-2009

Rates subject to change

Sophisticated Traveller Magazine	Casual	Casual (incl GST)	2 x	2 x (incl GST)	4 x	4 x (incl GST)	8 x	8 x (incl GST)
Full Page	$21,000	$23,100	$19,950	$21,945	$18,990	$20,889	$15,470	$17,017
Half Page	$12,000	$13,200	$11,305	$12,436	$10,710	$11,781	$8,725	$9,598
Third Page	$7,000	$7,700	$6,612	$7,273	$6,264	$6,890	$5,700	$6,270
Junior Page	$12,000	$13,200	$11,305	$12,436	$10,710	$11,781	$8,725	$9,598
Quarter Page	$5,500	$6,050	$4,959	$5,455	$4,698	$5,168	$3,830	$4,213
Double Page Spread	$37,000	$40,700	$35,982	$39,580	$34,088	$37,497
Half Page Spread	$24,000	$26,400	$22,610	$24,871	$21,420	$23,562
Third Page Spread	$14,000	$15,400	$13,224	$14,546	$12,528	$13,781
MODULE DIRECTORY	1x	3x	6x	9x	12x	26x	52x
70mm x 58mm	$1,000	$900	$800	$700	$600	$500	$400
70mm x 58mm (incl GST)	$1,100	$990	$880	$770	$660	$550	$440

Please bear in mind that this rate card is a broad representation of the rate card and is subject to change. Please call your sales representative for further details.

Deadlines & Specs

Any Questions? Call our customer service

Please download the the below PDF for further information regarding the Sophisticated Traveller specs & deadlines.

Sophisticated Traveller Specs, Rates & Deadlines

Regular Sections

Each issue - Spring, Summer, Autumn & Winter brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, Sophisticated Traveller brings to life the possibility of that dream vacation. Regular sections include:

- On the Move

- Fashion

- Property

- At Home Travel

- International Travel

...and more

Special Issues

Sophisticated Traveller is published 4 times per year to coincide with the beginning of each season.

Autumn - March

Winter - June

Spring - September

Summer - November

Each issue - Autumn, Winter, Spring & Summer brings together the finest travel writing to reflect the season. From skiing in Japan to relaxing in the West Indian summer, Sophisticated Traveller brings to life the possibility of that dream vacation.

Research

In September of 2006, Sophisticated Traveller conducted a Reader Survey to examine the interests & demographics of it's readers.

For detailed information on the Reader Survey, please contact your sales representative.

Sophisticated Traveller Reader Survey September 2006

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Contacts

Please contact one of our friendly sales representatives.

Sophisticated Traveller - NSW
Carol Shanahan
Category Manager - Luxury, Travel & Consumer categories

Phone: (02) 9282 1553
Fax: (02) 9282 3854
Email: cshanahan@afr.com.au

Sophisticated Traveller - NSW
Nerissa Corbett
Senior Account Manager

Phone: (02) 9282 1879
Fax: (02) 9282 3854
Email: ncorbett@afr.com.au

Sophisticated Traveller - NSW
Jeanne Lee
Account Executive - Navigator

Phone: (02) 9282 2384
Fax: (02) 9282 3854
Email: jlee@afr.com.au

Life & Leisure Sophisticated Traveller

Readership

Circulation