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Liverpool Champion


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The Liverpool City Champion offers a unique opportunity for advertisers to reach one of Sydney’s fastest growing and increasingly prosperous communities.

The City has undertaken many changes over the past few years and is quickly earning a reputation as the CBD of the South-West. Liverpool City currently boasts a population of over 164,000 people with more than 75% of its residents under 45 years of age. Expected residential growth estimates that by 2020 more than 250,000 people will call Liverpool home.

The Liverpool City Champion is the market leading local newspaper and is actively involved in all aspects of the community, sponsoring many local events. The newspaper has a large base of 114,000 loyal readers.

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News
Our top Liverpool City Champion stories are now available online - to visit the site click here

Circulation

Circulation: 56,809
Source: Circualtion Audit Bureau, March 2008

Readership: 114,000
Source: Roy Morgan Research, March 2008

Suburbs: For a list of distribution suburbs please click on the PDF Summary below.

Postcodes: For a list of postcodes please click on the PDF Summary below.

Download PDF Summary
Rates
Rates effective 1 July 2008. To download the current Rate Card for the Liverpool City Champion simply click on the link at the bottom of the page.
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.
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Rates - EGN/Display, Classifieds, Trades & Services
Section Rate ex GST Rate incl GST
Display Module$104.30$114.73
Classifieds Lineage $4.25 $4.68
Classifieds Single col cm $16.60 $18.26
Trade & Services Lineage$7.00$7.70
Trades & Services col cm $21.75 $23.93
*only availbable as Liverpool & South West Rural combined package buy
Casual colour load $400 for process colour ($440 incl GST) and $200 for Spot Colour ($220 incl GST). Please download display rate card for discount structure. For information on preferred position loads,Inserts, Adhesive Notes and other marketing opportunities, please contact your Fairfax Community Sales Office
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Liverpool City Champion Rate Card
Advertising Terms & Conditions
Specs / Deadlines
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

To download the current specs for the Liverpool City Champion simply click on the link at the bottom of the page.
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Deadlines - EGN/Display, Real Estate, Drive, Classifieds, Trades & Services
Section Deadlines
Publication Date Wednesday
Display Bookings 5pm Thurs prior
Display Complete Material 2pm Mon prior
Display Copy Set 5pm Fri prior
Real Estate bookings 12noon Thurs prior
R/E Complete Material 2pm Mon prior
R/E Copy to set 10am Mon prior
Drive Bookings 12noon Fri prior
Drive Complete material 12noon Mon prior
Drive copy to set 10am Mon prior
Classifieds Lineage 2:30pm Tues prior
Classifieds Display & Semi Display 12noon Tues prior
Trades & Services Lineage 2pm Tues prior
Trades & Services Display 12noon Tues prior
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Classifieds Specs Download
Liverpool City Champion PDF Quick Specs Download
Special Publications
Please see below for information on our Special Publication
Liverpool Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
 
Research
Please see below for the Liverpool City Champion Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Liverpool City Champion in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

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Liverpool City Champion Reader Profile
CATEGORIESSTATISTICS
Readership114,000
Circulation56,809
DEMOGRAPHICS
Male52000
Female61000
14-2419,000
25-3424,000
35-4933,000
50+38,000
PROFESSION
Professional/Manager15,000
White Collar18000
Skilled/Semi-Skilled24,000
MARITAL STATUS
Single28,000
Married/Defacto72,000
Widow/Divorced9,000
HOUSEHOLD SIZE
1-2 people in household28,000
3-4 people in household51,000
5+ people in household34,000
HOUSEHOLD INCOME
Less than $25,00017,000
$25,000 - $49,99921,000
$50,000 - $69,99912,000
$70,000 - $99,99914,000
$100,000 & Over20,000
FAMILIES
No. of Children in household aged 0-5 28,000
No. of Children in household aged 6-1125,000
No. of Children in household aged 12-1515,000
AUTOMOTIVE
Buy a New Vehicle within 1 year3,000
Buy a New Vehicle within 2 years7,000
Buy a New Vehicle within 4 years12,000
Buy a Used Vehicle within 1 year9,000
Buy a Used Vehicle within 2 years15,000
Buy a Used Vehicle within 4 years23,000
Buy a Vehicle within 4 years39,000
CARS DRIVEN
Ford11,000
Holden17,000
Mitsubishi7,000
Nissan6,000
Toyota22,000
BANKING & INVESTMENTS
Total Have a Credit Card39,000
Total Have a Personal Loan8,000
Total Have any Managed Investment65,000
Total Have account at Bank, Building Society or Credit Union106,000
SHOPPING HABITS
Grocery Buyer - Usually/Sometimes103,000
TOP 3 LOCAL SHOPPING CENTRES
Westfield - Liverpool92,000
Macarthur Square17,000
Stocklands - Wetherill Park16,000
REAL ESTATE
Own Home76,000
Paying Off35,000
Circulation
56,809

Source: CAB Audit March 2008. 
Readership
114,000

Source: Roy Morgan March 2008
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Liverpool City Champion Reader Profile Download
Contacts
Please see below for contact details:

NATIONAL ENQUIRIES:

 

LOCAL ENQUIRIES:

NEW SOUTH WALES:
AD SALES CONNECT
E: jstride@adsalesconnect.com.au
T: (02) 9420 1777
F: (02) 9420 1788

 

LIVERPOOL OFFICE:
T: (02) 8777 6682
F: (02) 8777 6677

SALES EMAIL:
snatoli@fairfaxmedia.com.au

VICTORIA:
BROWN ORR FLETCHER BURROWS
E: suburbans@bofb.com.au
T: (03) 9826 5188

 

EDITORIAL EMAIL:
ekontos@fairfaxmedia.com.au

QUEENSLAND:
FAIRFAX MEDIA
E: thehub@mail.fairfax.com.au
T: (07) 3308 1100

 

FAIRFAX COMMUNITY CLASSIFIEDS:
E: fcnclass@fairfaxmedia.com.au
T: 13 24 25
F: (02) 8777 6944

SOUTH AUSTRALIA
FAIRFAX MEDIA
E: Tpatrick@fairfax.com.au
T: (08) 8212 1212

 

WESTERN AUSTRALIA
FAIRFAX MEDIA
E: LMolyneux@fairfaxmedia.com.au
T: (08) 9327 4800

 

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