Overview

Melbourne Weekly Bayside - Map

Advertising in Melbourne Weekly Bayside

Taking advantage of Melbourne Weekly Bayside’s beautiful waterside location and readers’ strong attachment to the area, this magazine combines a Melbourne-wide flavour with a strong diet of local content.

The area is home to some of Melbourne’s more interesting, intelligent, and driven people, who share a passion for their streets, suburbs and beaches.

Melbourne Weekly Bayside connects with residents with a beautifully designed publication that includes in-depth interviews with the people who make the area great, as well as the best tips on fashion, health, food and wine, education, home design and a property section designed and written to celebrate the area’s real estate riches.

www.melbourneweeklybayside.com.au

Publication Overview

Circulation: 94,861 #

# Source: Publisher's Estimate
Oct 09 - Mar 10

Published Wednesday
(Code: MWB)

Delivery Summary:

Beaumaris	3193
Bentleigh	3204
Black Rock	3193
Brighton	3186
Brighton East	3187
Carnegie	3163
Caulfield	3162
Caulfield North	3161
Caulfield South	3162
East Bentleigh	3165
Elsternwick	3185
Hampton	3188
Highett	3190
McKinnon	3204
Moorabbin	3198
Ormond	3204
Sandringham	3191
St Kilda East	3183
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for Melbourne Weekly Bayside can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until June 2011.

For further information contact our Central Office:
Sales: glossads@fairfax.com.au
Editorial: newsroom@fairfax.com.au
tel: (03) 8667 4700
fax: (03) 1300 305 856
Address: 655 Collins St, Docklands, VIC, 3008

Agency Representative: Edwina Sahhar - Senior Agency Account Manager
tel: (03) 8667 2203 or email: fcnagency@fairfax.com.au

Melbourne Weekly Bayside - Advertising Rates

Size	Casual Rates
DPS (GST Ex)	$9,673.87
DPS (GST In)	$10,641.26
Full Page (GST Ex)	$5,804.75
Full Page (GST In)	$6,385.23
1/2 Page (GST Ex)	$3,047.36
1/2 Page (GST In)	$3,352.10
1/4 Page (GST Ex)	$1,582.53
1/4 Page (GST In)	$1,740.78
1/8 Page (GST Ex)	$819.62
1/8 Page (GST In)	$901.58
Insert Rates:
$74.00 (GST ex.) per 1,000 up to 8 (A4) pages
$81.40 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Opposite Contents Page	15%
Contents Page Strip	25%
Back Cover	30%
Specified Positions	10%
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$14.80
Rate per column cm (min 3cms) 4-12 weeks	$14.06
Rate per column cm (min 3cms) 13-51 weeks	$13.32
Rate per column cm (min 3cms) 52+ weeks	$11.84
Rate per line (Min 4 lines) 1-12 weeks	$4.92
Rate per line (Min 4 lines) 13+ weeks	$4.43
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Melbourne Weekly Bayside Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 8667 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Melbourne Weekly Bayside - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday Midday (12 days prior)
Supplied material	Wednesday Midday

Real Estate Deadlines
Bookings	Monday 4.00pm
Supplied material	Wednesday Midday

Classified Deadlines
Trades	Thursday 2.00pm
Real Estate	Thursday 2.00pm
Auto	Thursday 2.00pm
Weddings & Celebrations	Thursday 2.00pm
All other classifieds	Thursday 2.00pm

Conditions	Early deadlines apply to public holidays.

Downloads

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	Magazine Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Anton Hoffman
t: (03) 5979 3199
m: 0411 119 379
e: anton.hoffman@fairfaxmedia.com.au

Research

Please see the link below for the Melbourne Weekly Bayside Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Melbourne Weekly Bayside in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Melbourne Weekly Bayside - Readership Statistics

Readership Facts** Percentage

Gender

Men 41%

Women 59%

Age

18-24 9%

25-49 35%

50+ 57%

Total 18 and Over 100%

Education Level

Have Diploma or Degree 66%

Household Income

$70,000 + 24%

Socio-Economic

AB Quintile 40%

Children in household 30%

Vehicle Ownership

Own 2 or more vehicles 47%

Intend to purchase a car in next 4 years 41%

Home Ownership

Own Home 53%

Activities in the past 3 months

Went to a BYO restaurant 56%

Went to a cafe for coffee or tea 78%

Went to a clothing store or boutique 72%

Went to a department store 79%

Used a computer in the home 89%


Circulation 94,861 # Oct 09 - Mar 10 # Source: Publisher's Estimate	Readership 26,000 Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

Melbourne Weekly Bayside publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Central Office on (03) 8667 4700.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Melbourne Weekly Bayside include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Inside & Out: Regular and reliable information on design options for both indoors and outdoors.

The Look: Contemporary information on trends in fashion, beauty, health and fitness.

Contacts

Fairfax Community Network - Central Office

655 Collins St, Docklands, VIC, 3008

tel: (03) 8667 4700
fax: 1300 305 856

Acting Editor

name: Dan Stock
e: dan.stock@fairfax.com.au
t: (03) 9238 7777
f: 1300 305 856

Agency Representative - Victorian Senior Agency Account Manager

name: Edwina Sahhar
e: fcnagency@fairfax.com.au
t: (03) 8667 2203

Sales Manager

name: Mike Hancox
e: mhancox@fairfaxmedia.com.au
t: (03) 8667 4821
f: 1300 305 856

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 8667 4766
f: 1300 305 856

Divisional Sales Manager

name: Ben Auchettl
e: ben.auchettl@fairfax.com.au
t: (03) 8667 4817
f: 1300 305 856

Distribution Manager

name: Neale Heard
e: neale.heard@fairfax.com.au
t: (03) 8667 4812
f: 1300 305 856

Marketing Manager

name: Allan Brodie
e: allan.brodie@fairfax.com.au
t: (03) 8667 4807
f: 1300 305 856

Distribution Enquiries

email: fcnvic_distribution@jfh.com.au
t: (03) 5970 4842

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
655 Collins Street,
Docklands VIC 3008
for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Edwina Sahhar Senior Agency Account Manager t: (03) 8667 2203 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au