Overview

Melbourne Weekly - Map

Advertising in Melbourne Weekly

Melbourne Weekly Magazine is Australia’s most successful free weekly magazine. It is about community, it is about celebrity and it is about style.

The in-depth analysis in this must-read magazine ranges from discussion of the issues affecting Melbourne Weekly suburbs to high-end interviews with the players that make Melbourne.

It has the best tips on fashion, health, education, home design and an informative property section.

This is a magazine to read through the week, every week. Beautifully designed, it is a coffee table magazine with content you can come back to time and time again.

www.melbourneweekly.com.au

Publication Overview

Circulation: 105,580*

*Source: CAB Audit Sep 11

Published Wednesday
(Code: MWM)

Delivery Summary:

Armadale	3143
Ashburton	3147
Balwyn	3103
Balwyn North	3104
Camberwell	3124
Canterbury	3126
East Malvern	3145
Glen Iris	3146
Hawthorn	3122
Hawthorn East	3123
Kew	3101
Kew East	3102
Malvern	3144
Prahran	3181
South Yarra	3141
Surrey Hills	3127
Toorak	3142
Delivery to addresses marked with "No Advertising Material" or "No Junk Mail" may vary. The delivery summary is a guide only. Some publications may deliver to part suburbs only. For more details; please refer to your account manager.

Download PDF Summary

Rates

To negotiate your best rates, contact your Sales Executive

(Published Wednesday)

The advertising rates for Melbourne Weekly can be downloaded in PDF format by simply clicking on the link below. Note these rates are effective until 30 June 2012.

Please note these rates are a guide only and relate to retail advertising. To ensure up to date competitive rates, please contact your account manager.

For further information contact our Central Office:
Sales: glossads@fairfax.com.au
Editorial: newsroom@fairfax.com.au
tel: (03) 9473 4700
fax: (03) 1300 305 856
Address: Level 8, 250 Victoria Parade, East Melbourne, VIC, 3002

Agency Representative: Fiona Jensen - Agency Sales Support Manager
tel: (03) 8667 2133 or email: fcnagency@fairfax.com.au

Melbourne Weeky - Advertising Rates

Size	Casual Rates
DPS (GST Ex)	$14,127.00
DPS (GST In)	$15,539.70
Full Page (GST Ex)	$7,595.00
Full Page (GST In)	$8,354.50
1/2 Page (GST Ex)	$3,933.00
1/2 Page (GST In)	$4,326.30
1/4 Page (GST Ex)	$2,172.00
1/4 Page (GST In)	$2,389.20
1/8 Page (GST Ex)	$1,153.00
1/8 Page (GST In)	$1,268.30
Insert Rates:
$74.00 (GST ex.) per 1,000 up to 8 (A4) pages
$81.40 (GST inc.) per 1,000 up to 8 (A4) pages
POA more than 8 (A4) pages. Inserts are subject to availability.
Costs are based on placing inserts into total circulation (Full run).
Rates for partial distribution runs are available upon request.
Conditions:
Production costs may be charged. Please inquire.
Loadings:
Opposite Contents Page	15%
Contents Page Strip	25%
Back Cover	30%
Specified Positions	10%
Classifieds Rates (GST Ex):
Rate per column cm (min 3cms) 1-3 weeks	$14.80
Rate per column cm (min 3cms) 4-12 weeks	$14.06
Rate per column cm (min 3cms) 13-51 weeks	$13.32
Rate per column cm (min 3cms) 52+ weeks	$11.84
Rate per line (Min 4 lines) 1-12 weeks	$4.92
Rate per line (Min 4 lines) 13+ weeks	$4.43
Additional charges: +20% loading for Full Colour and +10% loading for Spot Colour.
For packages please call 13 24 25 or email classfcn@fairfax.com.au
Rates are effective until June 2011.

Downloads

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	Advertising T&C's
	Melbourne Weekly Rate Card

Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
Magazine Publications 03 9473 4700
East Office 03 9238 7777 and West Office 03 8318 5777

Melbourne Weekly - Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Friday 5.00pm (12 days prior)
Supplied material	Wednesday 10.00am

Real Estate Deadlines
Bookings	Friday 4.00pm
Supplied material	Wednesday 4.00pm

Classified Deadlines
Trades	Friday Midday
Real Estate	Friday Midday
Auto	Friday Midday
Weddings & Celebrations	Friday Midday
All other Classifieds	Friday Midday

Conditions	Early deadlines apply to public holidays.

Downloads

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	Magazine Specs Download
	Classifieds Size and Mechanical Data

Special Publications

Fairafax Community Network has developed a department for Special Publications to provide readers and advertisers with alternative publications to the existing Fairfax Weekly mastheads. These publications tend to be specialist in nature and provide different content and mindset to the regular community newspapers and magazines. Fairfax Community Network is also able to produce products upon request from customers.

To find out more, contact the Special Publications Manager - Benjamin Sutton
t: (03) 9238 7693

Research

Please see the link below for the Melbourne Weekly Rate Card which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Melbourne Weekly in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

Melbourne Weekly - Readership Statistics

Readership Facts** Percentage

Gender

Men 44%

Women 56%

Age

18-24 8%

25-49 44%

50+ 41%

Total 18 and Over 94%

Education Level

Have Diploma or Degree 63%

Household Income

$70,000 + 31%

Socio-Economic

AB Quintile 43%

Children in household 35%

Vehicle Ownership

Own 2 or more vehicles 48%

Intend to purchase a car in next 4 years 46%

Home Ownership

Own Home 43%

Activities in the past 3 months

Went to a BYO restaurant 47%

Went to a cafe for coffee or tea 76%

Went to a clothing store or boutique 67%

Went to a department store 73%

Used a computer in the home 80%


Circulation 108,164* *Source: CAB Audit Sep 10 - Mar 11	Readership **Source: Roy Morgan Readership Survey Apr 08 - Mar 10

Downloads

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Features

Melbourne Weekly publishes many topical and seasonal features, as well as regular weekly, fortnightly or monthly sections throughout the year to provide our readers with relevant information, both editorially and through advertising messages.

For a selection of sections and features relevant to your needs, please contact your Fairfax Weekly publications Sales Representative who can advise you on upcoming opportunities, or alternatively the Fairfax Community Network Central Office on (03) 8667 4700.

Please click on the “contact” tab at the top right for a list of National/Agency representations in Australia.

Regular sections in Melbourne Weekly include:

Time Out: Find out what's new, upcoming and tried and tested in food and wine, music, theatre and the arts, galleries, festivals and community events.

Domain: This section goes to the heart of the local real estate market, providing current property news, information and latest listings. It's just what you're looking for.

Drive: This section showcases new and used vehicles, supported by reliable and comprehensive information.

Classifieds: The best place to find all trades and services and the premium location for local employment advertising and information.

Inside & Out: Regular and reliable information on design options for both indoors and outdoors.

The Look: Contemporary information on trends in fashion, beauty, health and fitness.

Contacts

Fairfax Community Network - Central Office

655 Collins St, Docklands, VIC, 3008

tel: (03) 8667 4700
fax: 1300 305 856

Editor name: Jane Hutchinson e: jhutchinson@fairfaxmedia.com.au t: (03) 8667 4700 f: 1300 305 856	Distribution Enquiries email: fcnvic_distribution@jfh.com.au t: (03) 5970 4842
Fairfax Community Classifieds email: classifieds@yourweekly.com.au t: 13 24 25 or (03) 9238 7770 f: (03) 9238 7676	Distribution Manager name: Neale Heard e: neale.heard@fairfax.com.au t: (03) 8667 4812 f: 1300 305 856
Marketing Manager name: Allan Brodie e: allan.brodie@fairfax.com.au t: (03) 8667 4807 f: 1300 305 856	Real Estate Manager name: Graeme Pettingill e: graeme.pettingill@domain.com.au t: (03) 8667 2008 f: 1300 305 854
Publisher name: Colin Moss 655 Collins Street, Docklands VIC 3008 for Fairfax Community Network (VIC)

Fairfax Community Network - Interstate Agency Representatives
VIC Fiona Jensen Agency Sales Support Manager t: (03) 8667 2133 e: fcnagency@fairfax.com.au				NSW Jason Ellem Mass Media Publicitas t: (02) 9252 3476 e: jellem@publicitas.com
WA Liz Molyneux Fairfax Media Publications Pty Ltd t: (08) 9327 4802 e: lmolyneux@fairfaxmedia.com.au				SA Tim Patrick Fairfax Publications Pty Ltd t: (08) 8210 1122 e: tpatrick@mail.fairfax.com.au
QLD Janice Batzloff Fairfax Publications Pty Ltd t: (07) 3308 1100 e: jbatzloff@mail.fairfax.com.au