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MIS


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Brand Overview
About MIS
MIS is written for and about Australia’s chief IT strategists, by Australia's leading journalists, MIS looks inside Australian businesses and consistently breaks exclusive stories about buying habits and implementation of business technology. It also delivers meaningful insight into trends and provides uncompromising and impartial advice.  As the enterprise technology magazine of The Australian Financial Review, the magazine benefits from the resources of the nation’s leading business newspaper and contributions from the most respected writers in the market, as well as a profile unrivalled in the Australian business technology publishing market. 

MIS Asia:

MIS Asia is Asia's leading IT management magazine, reaching out to 11,634 IT directors in South East Asia and Hong Kong. MIS Asia is committed to the sharing of peer wisdom among IT directors, as we believe that there is no substitute for experience. MIS Asia covers China, Hong Kong, Taiwan, Singapore, Indonesia, Vietnam, Philippines, Brunei, Malaysia and Thailand.

Other publications:

The Financial Review Group publishes a range of titles across Asia Pacific that cater for the information needs of those who are responsible for making IT decisions for their businesses. These publications include, CIO NZ, Computerworld Singapore and CIO Asia.

For further information please contact Barry McGhee on 02 9282 2393

Readership

Circulation

Region

Australia 10,440**

Asia 11,634***


**Source: Circulations Audit Bureau, September 2009
***Source: Circulations Audit Bureau, Jan 08 - Jun 08
Audience
MIS IS THE NUMBER ONE TITLE FOR SENIOR IT EXECUTIVES

MIS is the most-read title among senior IT executives, as revealed in the 2006 independent readership study conducted by McNair Ingenuity Research.

We have enjoyed consistent readership growth over the past four years as a direct result of our commitment to quality at every stage of publication – including editorial, layout, production and circulation. Now, with the recent alignment of MIS and The Australian Financial Review, our dedicated team can also leverage the resources of one of the nation’s most respected publications. And so we can only expect to continue to go from strength to strength.

Overview
MIS IS THE NO.1 CHOICE ACROSS EVERY STAGE OF THE BUYING PROCESS

MIS readers are more involved in every stage of the IT buying decision than those of any other IT publication. Our readers play an important role in identifying budgets, evaluating or recommending products and services, and finally approving IT purchases. Significantly, MIS is the number one title in all three of these purchase cycle stages across every product category monitored by the McNair 2006 Readership Survey. Categories include:

• Servers • Storage
• Desktop and Notebooks • Enterprise Software
• Printers and Copiers • IT Services, Consulting
• Networking • Recruitment Agencies
• Telecommunications • Training and Development Organisations
• Security
In other words, MIS allows you to exert your influence over each step of the IT buying process (your MIS representative will be happy to provide more detailed breakdowns of these product categories).

Readership
MIS Australia is read by the people who lead the major IT projects in Australia. They are the industry ‘critical-minds’ - executives who make the daily decisions about IT solutions and service providers, collectively controlling more than $35.5 billion a year in IT related expenditure.
Source: McNair IT Syndicated Research 2006, Gartner and Forrester.

Where IT decisions are made
MIS Australia firmly targets the decision-making element of enterprise IT Departments.

MIS REACHES AUSTRALIA’S IT DECISION MAKERS CEO
IT Department
CIO
Business Unit
Business Unit Heads
Finance Department
CFO
Direct Reports
21C
Direct Reports
21C
Financial Department Techies and analysts

Profile
MIS Media Kit 2010
Click here to view the MIS Audience and Circulation
Circulation
MIS has established itself as an essential source of information for IT executives, particularly in large organisations. The IT decision makers we reach generally manage extremely complex IT infrastructures. They are charged with the demanding task of aligning technology deployments with their company’s wider business priorities.

Circulation: 10,440
CAB September 2009

 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Below are the rates for advertising in MIS.
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Rates effective until 31st December 2010

For more details, the rate cards for advertising in MIS are available in PDF.
Please download the detailed rate card here
POSITIONCASUAL3x6x9x11x
Double Page Spread$16,200$15,000$14,600$14,200$13,800
Double Page Spread(incl GST)$17,820$16,500$16,060$15,620$15,180
Half Page Spread$10,500$9,800$9,600$9,400$9,200
Half Page Spread (incl GST)$11,550$10,780$10,560$10,340$10,120
Full Page$8,500$7,900$7,700$7,500$7,300
Full Page (incl GST)$9,350$8,690$8,470$8,250$8,030
1/2 Page$5,450$5,050$4,900$4,750$4,600
1/2 Page (incl GST)$5,995$5,555$5,390$5,225$5,060
1/3 Page$4,500$4,200$4,100$4,000$3,900
1/3 Page (incl GST)$4,950$4,620$4,510$4,400$4,290
1/4 Page Horizontal$3,800$3,550$3,450$3,350$3,250
1/4 Page Horizontal (incl GST)$4,180$3,905$3,795$3,685$3,575
FLAGSHIPS
IFC Gatefold Spread$40,000
IFC Gatefold Spread (incl GST)$44,000
Double Page Spread$19,500
Double Page Spread (incl GST)$21,450
Half Page Spread$12,000
Half Page Spread (incl GST)$13,200
Full Page$9,900
Full Page (incl GST)$10,890
PREMIUM POSITIONSCASUAL3x6x9x11x
Inside Front Cover (DPS Only)$21,000$19,500$19,000$18,500$18,000
Inside Front Cover (DPS Only) (incl GST)$23,100$21,450$20,900$20,350$19,800
2nd Inside Front Cover (DPS Only)$20,250$18,750$18,250$17,750$17,250
2nd Inside Front Cover (DPS Only)(incl GST)$22,275$20,625$20,075$19,525$18,975
1st RHP Opposite Index/Contents$10,500$9,750$9,500$9,250$9,000
1st RHP Opposite Index/Contents (incl GST)$11,550$10,725$10,450$10,175$9,900
2nd RHP Opposite Index/Contents$10,250$9,500$9,250$9,000$8,750
2nd RHP Opposite Index/Contents (incl GST)$11,275$10,250$10,175$9,900$9,625
Inside Back Cover$9,500$8,750$8,500$8,250$8,000
Inside Back Cover (incl GST)$10,450$9,625$9,350$9,075$8,800
Outside Back Cover$11,000$10,250$10,000$9,750$9,500
Outside Back Cover (incl GST)$12,100$11,275$11,000$10,725$10,450

MIS Australia 2010 Rates.
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Deadlines & Specs
Any Questions? Call our customer service  
For mechanical specs and deadline information for MIS please download the below PDF's.

Please note that information contained here may be subject to change without notice. Terms and Conditions apply to all advertising services provided by Fairfax Media Publications Pty Ltd and its subsidiaries.

MIS Deadlines
To view the technical speciafications please click here
 
Regular Sections
MIS Magazine has a range of regular sections including:


• Briefing/News
• Opinion
• Spotlight (case studies, profiles, career advancement)
• Special Report
• Round Tables
• Tech Trends
• Management
• News
• Book Reviews


For more detailed information about your region please email your local Advertising Representative:


Australia
Barry McGhee : bmcghee@fairfaxbm.com
(02) 9282 2393

Asia
Ng Yi Lin : ylng@fairfaxbm.com

New Zealand
Divina Paredes : dparedes@fairfaxbm.co.nz
 
 
Special Issues
MIS Strategic 100
The Strategic 100 provides a unique insight into the 100 IT vendors that CIOs need to keep up to date with. With profiles of the developments at the leading global, local and start-up IT companies it is a one stop shop for CIOs looking to get an overview of a supplier.


MIS 100
The MIS 100 provides unrivalled analysis of the technology strategy of the biggest 100 IT departments in Australia. With data on the technology products used and information of the CIOs' plans for the year ahead it is an invaluable resource.
 To obtain a PDF of the MIS feature list, please click the below link.
MIS Features  
 
 
Research
For more information regarding MIS and it's readers, please contact your sales representative.

 
Contacts
Below is a list of all relevant contact numbers:

Download Full Contact List

NSW - Fairfax
Matt Cowan
Level 1, 1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 9282 2349
Fax: (02) 9282 3854
Email: mcowan@fairfaxmedia.com.au
VIC - Fairfax
Tricia Lee
Level 6, 655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 3374
Fax: (03) 9603 3898
Email: tricia.lee@fairfaxmedia.com.au
QLD - JF Media
Michael Petersen
2 Eton Street
Toowong QLD 4066
Phone: (07) 3876 9299
Fax: (07) 3876 9488
Email: michael@jfmedia.com.au
SA - O'Keeffe Media
Calum Skinner
The Wellington Centre
Unit 17 / 2 Port Rush Road
Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: calum@okm.com.au
WA - O'Keeffe Media
Craig Mueller
181 York Street
Subiaco WA 6008
Phone: (08) 9381 7425
Fax: (08) 9382 4850
Email: craig@okm.com.au

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