Fairfax Media announces the launch of ‘Skim’ iPhone and Apple Watch apps
April 15, 2015
Skim sees Fairfax Media become the first Australian publisher to announce an app for Apple Watch
Fairfax Media today announced the launch of ‘Skim’, a new iPhone app for The Sydney Morning Herald and The Age that allows users to access a curated selection of the latest news and most popular stories at any given moment.
Users can read the top five stories selected by editors, the latest breaking news and the five most-read stories across popular sections.
Fairfax is the first Australian publisher to launch an Apple Watch app, with ‘Skim’ offering a new way to access content and services. With ‘Skim’ for Apple Watch, users will be able to see the latest news headlines and save them to read later on their iPhones.
‘Skim’ will deliver the latest and most popular news across content sections including federal politics, business, comment, world, entertainment, technology and sport. Other features of ‘Skim’ include the ability to view related video content and the option to receive breaking news alerts.
Advertisers will be offered a range of sponsorship options across the smartphone app including branding integrated into the loading screen and full-page interstitial ads between sections.
Fairfax Media Mobile Director Stefan Savva said: “Fairfax Media’s strategy is to reach our audiences wherever they are with a tailored experience that includes getting the right product, design and content for that platform. We are investing significantly in building our mobile web platforms and also our mobile apps, because that’s where our audiences are.
“The zeitgeist of Australian news and culture will be delivered in a very ‘up close and personal’ way with Apple Watch. Alongside breaking news alerts we will have the news that matters, updated continually throughout the day. ‘Skim’ is one of a number of new mobile products we will be bringing to the market this year.”
Fairfax Media Group Director, News and Business Sean Aylmer said: “We want to help facilitate water-cooler conversations by providing the most-read stories from our main sections alongside top news that is optimised for the mobile reading experience by an editorial team that specifically writes content for these apps.
“Our mobile web platforms capture some of the largest news audiences in Australia and are geared to a broad audience that love content, convenience and immediacy. Our apps provide a different reading experience and will be targeted at our most loyal customers, our subscribers.”
The ‘Skim’ iPhone and Apple Watch apps are available as free downloads from the App Store on iPhone and from the Apple Watch App Store respectively. Access to content will be unlimited for Fairfax subscribers. Non-Fairfax subscribers will receive 10 free articles a month.
About Fairfax Media
Fairfax Media is a leading multi-platform media company in Australia and New Zealand. The group comprises metropolitan, rural, regional and community mastheads that offer high-quality, independent journalism and dynamic venues for commerce and information. Fairfax operates five business divisions: Australian Publishing Media, Domain, Digital Ventures, Life Media & Events and Fairfax New Zealand. Fairfax has a 54.5% interest in Macquarie Radio Network. Australian Publishing Media operates News Media, Business Media and Australian Community Media publishing units that generate content across all media platforms for major mastheads The Sydney Morning Herald, The Age, The Land,The Australian Financial Review, The Canberra Times, brisbanetimes.com.au, WAtoday.com.au, among many others, as well niche websites such as essentialbaby.com.au and goodfood.com.au. The APM division also produces prestigious conferences and events that attract large-scale, highly engaged audiences and community participation.