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Penrith Star


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The voice of Penrith, the Penrith City Star is committed to providing quality editorial on local issues that directly affect the community.

From local news, sports and entertainment to classifieds and real estate, the Penrith City Star caters to a diverse range of people within one of the largest local government areas in Western Sydney.

Located 54km by road west of Sydney, the City of Penrith is home to more than 172,140 residents. The Penrith City Star is distributed across 28 suburbs providing blanket coverage of the Penrith City Council area.

Its strong readership combined with the increasing reliance on community newspapers the Penrith City Star is the perfect vehicle to successfully reach your target market.

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News
Our top Penrith City Star stories are now available online - to visit the site click here

Circulation

Circulation: 58,021
Source: Circualtion Audit Bureau, March 2008

Readership: 62,000
Source: Roy Morgan Research, March 2008

Suburbs: For a list of distribution suburbs please click on the PDF Summary below.

Postcodes: For a list of postcodes please click on the PDF Summary below.

Download PDF Summary
Rates
Rates effective 1 July 2008. To download the current Rate Card for the Penrith City Star simply click on the link at the bottom of the page.
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.
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Rates - EGN/Display, Classifieds, Trades & Services
Section Rate ex GST Rate incl GST
Display Module$105.20$115.72
*Classifieds Lineage $4.85 $5.34
*Classifieds Single col cm $20.90 $22.99
*Trade & Services Lineage $5.95 $6.55
*Trades & Services col cm $22.30 $24.53
Casual colour load $400 for process colour ($440 incl GST) and $200 for Spot Colour ($220 incl GST). Please download display rate card for discount structure. For information on preferred position loads,Inserts, Adhesive Notes and other marketing opportunities, please contact your Fairfax Community Sales Office
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Penrith Star Rate Card
Advertising Terms & Conditions
Specs / Deadlines
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

To download the current specs for the Penrith City Star simply click on the link at the bottom of the page.
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Deadlines - EGN/Display, Real Estate, Drive, Classifieds, Trades & Services
Section Deadlines
Publication Date Tuesday
Display Bookings 1pm Thurs prior
Display Complete Material 12noon Fri prior
Display Copy Set 5pm Thurs prior
Real Estate bookings 1pm Wed prior
R/E Complete Material 12noon Fri prior
R/E Copy to set 5pm Thurs prior
Drive Bookings 1pm Thurs prior
Drive Complete material 12noon Fri prior
Drive copy to set 5pm Fri prior
Classifieds Lineage 12:30pm Mon prior
Classifieds Display & Semi Display 10am Mon prior
Trades & Services Lineage 11am Mon prior
Trades & Services Display 10am Mon prior
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Classifieds Specs Download
Penrith City Star PDF Quick Specs Download
Special Publications
Please see below for information on our Special Publication.
Penrith Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
 
Research
Please see below for the Penrith City Star Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the Penrith City Star in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

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Penrith City Star Reader Profile
CATEGORIESSTATISTICS
Readership62,000
Circulation58,021
DEMOGRAPHICS
Male30,000
Female32,000
14-249,000
25-3412,000
35-4919,000
50+22,000
PROFESSION
Professional/Manager8,000
White Collar16,000
Skilled/Semi-Skilled15,000
MARITAL STATUS
Single11,000
Married/Defacto40,000
Widow/Divorced7,000
HOUSEHOLD SIZE
1-2 people in household22,000
3-4 people in household27,000
5+ people in household14,000
HOUSEHOLD INCOME
Less than $25,0007,000
$25,000 - $49,99910,000
$50,000 - $69,9995,000
$70,000 - $99,99910,000
$100,000 & Over14,000
FAMILIES
No. of Children in household aged 0-5 16,000
No. of Children in household aged 6-1116,000
No. of Children in household aged 12-1510,000
AUTOMOTIVE
Buy a New Vehicle within 1 year2,000
Buy a New Vehicle within 2 years4,000
Buy a New Vehicle within 4 years6,000
Buy a Used Vehicle within 1 year4,000
Buy a Used Vehicle within 2 years6,000
Buy a Used Vehicle within 4 years10,000
Buy a Vehicle within 4 years17,000
CARS DRIVEN
Ford9,000
Holden13,000
Mitsubishi5,000
Nissan1,000
Toyota10,000
BANKING & INVESTMENTS
Total Have a Credit Card29,000
Total Have a Personal Loan5,000
Total Have any Managed Investment40,000
Total Have account at Bank, Building Society or Credit Union61,000
SHOPPING HABITS
Grocery Buyer - Usually/Sometimes58,000
TOP 3 LOCAL SHOPPING CENTRES
Westfields - Penrith57,000
Westfields - Mt Druitt9,000
Westfields - Parramatta5,000
REAL ESTATE
Own Home44,000
Paying Off18,000
Circulation
58,021

Source: CAB Audit March 2008. 
Readership
62,000

Source: Roy Morgan March 2008
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Penrith City Star Reader Profile Download
Contacts
Please see below for contact details.
NATIONAL ENQUIRIES:

LOCAL ENQUIRIES:

 

NEW SOUTH WALES:
AD SALES CONNECT
E: jstride@adsalesconnect.com.au
T: (02) 9420 1777
F: (02) 9420 1788

 

PENRITH OFFICE:
T: (02) 4722 7200
F: (02) 4731 2153

SALES EMAIL:
dbushell@fairfaxmedia.com.au

VICTORIA:
BROWN ORR FLETCHER BURROWS
E: suburbans@bofb.com.au
T: (03) 9826 5188

 

EDITORIAL EMAIL:
rsmith@fairfaxmedia.com.au

QUEENSLAND:
FAIRFAX MEDIA
E: thehub@mail.fairfax.com.au
T: (07) 3308 1100

 

FAIRFAX COMMUNITY CLASSIFIEDS:
E: fcnclass@fairfaxmedia.com.au
T: 13 24 25
F: (02) 8777 6944
SOUTH AUSTRALIA:
FAIRFAX MEDIA
E: Tpatrick@fairfax.com.au
T: (08) 8212 1212

WESTERN AUSTRALIA:
FAIRFAX MEDIA
E: LMolyneux@fairfaxmedia.com.au
T: (08) 9327 4800

 

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