Site Overview

The brand new afrsmartinvestor.com launched in July 2011. Using the expertise resources of Financial Review Smart Investor magazine, the Smart Investor website complements the magazine while offering new and exciting features.

At the core of the website is an extensive and free how-to section: a one-stop shop for people wanting to understand and optimise any aspect of their finances. In addition, it includes tools and calculators that enable direct comparison of strategies and products.

afrsmartinvestor.com also offers access to the magazine content online (for Smart Investor magazine subscribers).

Whether investors are just starting out, or already hold a substantial portfolio, afrsmartinvestor.com offers the tools they need to succeed.

afrsmartinvestor.com - making your investments smarter!

Further information

For further information, please speak to your sales representative.

Key Statistics

Monthly Page Impressions

43,755

Monthly Unique Browsers

13,540

Source: Nielsen Online Market Intelligence January 2012

Audience

afrsmartinvestor.com is an invaluable tool for those people who are seeking information and analysis about wealth creation and financial security.

UserProfile

afrsmartinvestor.com - Senior Business Executive User Profile

Average Age: 46
Average Income (pre-tax): $247,720
Average Net Worth: $1,911,140

Source: Australia's Business Readership Survey 2011, Total Visited in the Past Month

UserProfile

	Page Impressions	Unduplicated Unique Browsers	User sessions	Frequency	Ave Session Duration
afrsmartinvestor.com	43,755	13,540	20,410	1.51	3:48
Source: Neilsen Net Ratings (Market Intelligence January 2012)

Summary

Rates

To negotiate your best rates, contact your Sales Executive

Below are the rates for advertising on afrsmartinvestor.com.

Rates effective from 1st January -31st December 2012. Rates subject to change without notice.

CPM Rates for General Display Advertising

Ad Unit	Ad Size	Position	CPM (+GST)	CPM (incl. GST)
MREC #1	300x250	Run of Site	$80	$88
MREC #1	300x250	Home Page	$95	$105
MREC #2	300x250	Run of Site	$50	$55
MREC #2	300x250	Home Page	$60	$66
Mid-Banner	620x60	Home Page & Magazine Home Page	$50	$55
Half Page/Tower	300x600	Article pages only	$90	$99
Leaderboard	728x90	Article pages only	$75	$83
n.b. Display Road Block will pause all other campaigns running on Mrec #1, Mrec #2, Mid banner & Leaderboard for a period of one day only. Affected campaigns will still serve full quota of booked impressions within campaign timeframe.
n.b. Display Road Block are only available for 1 day per month

Flate Rates for General Display Advertising

Ad Unit	Ad Size	Position	Rate (+GST)	Rate (incl. GST)
Sponsored Link @ 50% SOV	Logo & text (60x50)	Run of Site	$500 per week	$550 per week
Weekly e-newsletter 2 x MRECs	(300x250)	Newsletter	$3,000 per MREC per weekly newsletter	$3,300 per MREC per weekly newsletter

Flat Rate for Additional Advertising Options
Ad Unit	Ad Size	Position	Rate (+GST)	Rate (incl. GST)
Trade sponsor	Text only (Company name, 8 Characters)	ROS (Top of Page)	$6,000 per quarter per advertiser	$6,600 per quarter per advertiser
Marketplace	Logo & Text (156x100)	ROS	$6,000 per quarter per advertiser	$6,600 per quarter per advertiser
Stock price logo	Logo only (100x30)	ROS (Stock price lookup)	$6,000 per quarter per advertiser	$6,600 per quarter per advertiser
Search logo	Logo only (100x30)	ROS (Top of Page)	$6,000 per quarter per advertiser	$6,600 per quarter per advertiser
Display Road Block*	* Skins - Two 120x800 units (Left & Right)	ROS	$7,000 per day per advertiser	$7,700 per day per advertiser
	* MREC 1 & 2 (Two 300x250)	ROS
	* Leaderboard (728x90)	Articles
	* Mid-banner (620x60)	Home & Magazine Home Page

Downloads

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	afrsmartinvestor.com rates

Specs & Deadlines

For information regarding afrsmartinvestor.com technical specs and deadlines, please see below.

N.B. FRG online Media Network includes; afr.com, brw.com.au, afrmagazine.com.au, afrboss.com.au, afrsmartinvestor.com.au, misaustralia.com, cfoweb.com.au, assetmag.com.au and Financial Review Market Wrap.

FRG Online - Technical Specifications and Deadlines

You’ll need the PDF reader to view PDF’s


	afrsmartinvestor.com Technical Specs & Deadlines

Categories

afrsmartinvestor.com has the following sections available to advertisers:

- Home Page
- Investing
- Superannuation
- Budgeting
- Taxation
- Property
- Borrowing
- Insurance
- Magazine

For further information regarding advertising on afrsmartinvestor.com, please contact your sales representative.

Research

For information regarding afrsmartinvestor.com and it's users, please contact your sales representative.

Contacts

For further enquiries, please contact the afrsmartinvestor.com sales representative below.

NSW - Fairfax

Vaughan Cottier
Level 1, 1 Darling Island Road, Pyrmont NSW 2009
Phone: (02) 9282 2208
Fax: (02) 9282 3854
Email: vcottier@fairfaxmedia.com.au

NSW - Fairfax

Clare Tilley
Level 1, 1 Darling Island Road, Pyrmont NSW 2009
Phone: (02) 9282 2242
Fax: (02) 9282 3854
Email: CTilley@fairfaxmedia.com.au

VIC - Fairfax

Richard Unwin
Level 6, 655 Collins Street Victoria 3008
Phone: (03) 8667 3355
Fax: (03) 9603 3898
Email: runwin@fairfaxmedia.com.au

SA - O'Keeffe Media

Calum Skinner
The Wellington Centre
Unit 17 / 2 Port Rush Road, Payneham SA 5070
Phone: (08) 7225 0299
Fax: (08) 7225 0336
Email: calum@okm.com.au

WA - O'Keeffe Media

Kym Burke
181 York Street, Subiaco WA 6008
Phone: (08) 9382 1514
Fax: (08) 9382 4850
Email: kym@okm.com.au

QLD - JF Media

Abby Hart
2/145 Melbourne Street, South Brisbane QLD 4101
Phone: (07) 3844 5888
Email: abby@jfmedia.com.au

Smart Investor Website

Key Statistics