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smh.com.au

Site Overview

A leader in the Australian online news and information market smh.com.au continues to transform the way Australians access news.

The Site

A leader in the Australian online news and information market, smh.com.au continues to transform the way Australians access news.

Complementing the traditional strengths in news, business, technology and sport is smh.com.au's rich approach to travel, entertainment and lifestyle information. Our sections burst with opportunities for readers to interact with the brands, including blogs, videos and multimedia features.

Through quality and innovation, smh.com.au delivers an engaged and loyal audience for advertisers.

Key Statistics

Unique Browsers – 4,216,491

Page Impressions –173,717,333

User sessions – 23,232,865

Average visits per month -5.51

Average session time in minutes -09:21

Source: NNR MI Domestic, November 2008

Audience

Engaged and loyal

smh.com.au is the most frequented news site in Australia and has one of the highest session duration times over 8 minutes

The smh.com.au audience are educated and affluent

51% of the smh.com.au’s audience earns over $50,000 pa
24% of smh.com.au’s audience earn more than $80,000 p.a (250)
72% of smh.com.au’s audience fall within the ABC Socio-economic bracket

Roy Morgan September 2008

Demographic Profile
SEX	Profile	Index
Men	61%	124
Women	39%	76
AGE	Profile	Index
18-24	15%	126
25-34	27%	162
35-49	29%	110
TOTAL 50 and Over	27%	69
50-64	19%	87
65 and Over	7%	45
STATES	Profile	Index
N.S.W.	75%	217
Victoria	7%	30
Queensland	9%	47
REGION	Profile	Index
Capital Cities	77%	124

Socio Economic Profile
INCOME	Profile	Index
$30000 or More	64%	151
$30000 to $39999	7%	78
$40000 to $49999	7%	88
$50000 or More	50%	198
$60000 or More	40%	211
$70000 or More	32%	234
$80000 or More	24%	250
$100000 or More	16%	283
$130000 or more	7%	291
SOCIO-ECONOMIC SCALE	Profile	Index
AB Quintile	53%	264
C Quintile	19%	96
D Quintile	14%	72

Rates

To negotiate your best rates, contact your Sales Executive

Download the latest ratecards below. Fairfax Digital rates are subject to change and conditions, please contact your Account Manager for confirmation.

FD Network Display Rates

Standard Display Units	Dimensions	CPM $
Banner / Leaderboard	468x60 / 728x90	18
Skyscraper	160x600	18
Medium Rectangle / Half Page	300x250 / 300x600	20
Advertorial	125x30 img + head 45 chars and 175 chars body	15
Fairfax Digital Strip	100x29	1

FD Section Display Rates

	Banner / Leaderboard	Medium Rectangle	Mini Rectangle	Promo Box (index page)	Supergallery	Widestrip
	468x60 / 728x90	300x250 / 300x600	300x125	refer to specs	300x250	620x45 @25kb�
	CPM $	CPM $	CPM $	CPM $	CPM $	CPM $
News and ROS	25	40	na	30	45	na
Life & Style	30	35	30	30	40	35
Entertainment	25	30	25	25	35	30
Sport	25	30	na	25	35	na
Travel	55	60	55	55	70	60
Business	70	110	60	60	110	na
Executive	40	55	30	30	na	na
BizTech	70	100	na	60	110	na
Technology / Digital Life	45	55	45	45	65	55

Expanding Creative	30% load on base CPM
Section Homepage OTP	refer to ratecard

Downloads

You’ll need the PDF reader to view PDF’s

	FD News and Information Ratecard - Sept 2008
	FD Classified Ratecard November 2008
	FD Email Newsletter Ratecard - Oct 2008
	Domain Ratecard May 2008
	Terms and Conditions

Specs & Deadlines

Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.

Standard Display Specifications

ad unit	dimensions (pixels) width x height	GIF	Std Flash	Rich Flash	looping
banner	468x60	20KB	40KB	100KB	continuous
leaderboard	728x90	25KB	40KB	100KB	continuous
wide skyscraper	160x600	25KB	40KB	100KB	continuous
mini rectangle	300x125	20KB	40KB	100KB	continuous
medium rectangle	300x250	30KB	40KB	100KB	continuous
half page	300x600	35KB	40KB	100KB	continuous
wide strip	620x45	25KB	40KB	100KB	continuous
strip ad	630x45	25KB	40KB	100KB	continuous
ROI	300x40	na	na	na	na
search box	60x18	na	na	na	na

Downloads

You’ll need the PDF reader to view PDF’s

	standard specification production guide
	expanding creative production guide
	flash production guide
	gif production guide
	in stream video production guide
	Fairfax Digital Optimiser
	popunder production guide
	rich media production guide
	video rectangle production guide
	OTP
	fdtv production guide

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