The Fairfax Mobile Network is a collection of Australia’s most trusted brands focused on delivering quality news, information and entertainment. Offering an extensive range of advertising formats, Fairfax Media is at the cutting edge of mobile product development across smartphone and tablet platforms.
REACHING A BROAD AND ENGAGED AUDIENCE
5.6M Australians access Fairfax Media content via a smartphone in a month
2.4M Australians access Fairfax Media content via a tablet in a month
Source: Nielsen Digital Ratings Monthly, February 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet).
LEADING THE WAY IN DIGITAL INNOVATION
Fairfax Media’s dedicated team of designers, strategists and category specialists work alongside the sales team to deliver powerful and creative solutions for agencies and clients. From standard banners and rich media executions, to custom display and content services, the Fairfax Mobile Network provides advertisers the space they need, to deliver their message.
Watch the video's below to see how you can go "Beyond the Banner" with Fairfax Media.
DELIVERING CREATIVE CAMPAIGN SOLUTIONS
With wide reach, an engaged audience and a focus on innovation, the Fairfax Mobile Network allows advertisers to execute high impact campaigns that deliver results. Click on the case studies to see how top-tier brands have leveraged Fairfax Media’s mobile ad products and audiences to maximise their campaign performance.
Fairfax Media’s Christmas Mobile Retail Study
Research study exploring how Fairfax Media's audience are using their mobile devices as Santa’s shopping assistants.
Virgin Australia Mobile Case Study
Virgin Australia partnered with Fairfax Media to run a high impact and creatively innovative campaign.
Audi TT Tablet App Case Study
To support the pre-launch of the new Audi TT model, Audi ran a campaign across Fairfax Media’s The Sydney Morning Herald, The Age and Brisbane Times tablet app properties.
Myer’s Christmas Giftorium Mobile Case Study
Fairfax Media’s mobile properties had a strong impact, driving significant uplifts in ad recall and consumers' preference towards Myer.
Kia Weatherzone Smartphone App Case Study
A campaign for Kia running across the Weatherzone Smartphone app delivered strong results, driving directional uplifts in ad recall.
Fairfax Media Tablet Audience Study
A study was undertaken to explore consumers' relationship with their tablet device and to understand what role they play in the news consumption journey.
Land Rover Case Study
Land Rover's longstanding partnership with The Age and The Sydney Morning Herald iPad apps increases overall appeal of the brand.
Retailer Mobile Case Study
Advertising on Fairfax Media's m-sites proved to tick the boxes for this retailer, driving strong upward shifts in online research intent as well as in-store visitation intent.
ANZ Desktop and Tablet Case Study
Fairfax Media partnered with ANZ and research company TNS to measure the impact that adding a tablet app component to a desktop campaign...
Fairfax Media’s Smartphone News Consumption Audience Study
This study from Fairfax Media explores how peoples’ news consumption behaviours have changed over time.
ALDI Mobile Case Study
ALDI partners with Fairfax Media to measure mobile ad effectiveness using Australian first methodology.
Fairfax Media is a member of the IAB Mobile Advertiser Council and a regular contributor to the IAB Mobile Centre of Excellence. Showcasing best practice guidelines, case studies, research and interactive blogs, the Mobile Centre of Excellence has been designed to help advertisers keep place with this evolving landscape.