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St George & Sutherland Shire Leader


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The St George & Sutherland Shire Leader is the undisputed number one newspaper in the Southern Sydney Region.

Covering a population of over 423,832 people, The Leader stands unchallenged as the voice of the Southern Suburbs.

Circulating nearly 150,000 newspapers twice weekly, The Leader is published in two editions to cater for the St George & Sutherland areas, providing localised content and cost effective advertising. This massive circulation is the largest of any suburban newspaper in Australia.

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News
Our top St George & Sutherland Shire Leader stories are now available online - to visit the site click here

Circulation

Circulation:
Tuesday: 150,673
Thursday: 150,673
Source: Circualtion Audit Bureau, March 2008

Readership:
Tuesday: 273,000
Thursday: 256,000
Source: Roy Morgan Research, March 2008

Suburbs: For a list of distribution suburbs please click on the PDF Summary below.

Postcodes: For a list of postcodes please click on the PDF Summary below.

Download PDF Summary
Rates
Rates effective 1 July 2008. To download the current Rate Card for the St George & Sutherland Shire Leader simply click on the link at the bottom of the page.
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.
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Rates - EGN/Display, Real Estate, Classifieds, Trades & Services
Section Rate ex GST Rate incl GST
Display Module Full run$184.95$203.45
Display St George only edition$123.75$136.13
Display Sutherland Shire only edition$123.75$136.13
*Real Estate unit Full run (Tuesday gloss) $120.20 $132.22
*R/E St George only edition (Tuesday gloss)$78.90 $86.79
*R/E Sutherland Shire only edition (Tuesday gloss)$75.86 $83.45
Classifieds Lineage Full Run only $6.60 $7.26
Classifieds Single col cm Full Run only $23.65 $26.02
Trade & Services Lineage Full Run only $13.90 $15.29
Trades & Services col cm $43.80 $48.18
*R/E consists of 48 units per page
Casual colour load $400 for process colour ($440 incl GST) and $200 for Spot Colour ($220 incl GST). Please download display rate card for discount structure. For information on preferred position loads,Inserts, Adhesive Notes and other marketing opportunities, please contact your Fairfax Community Sales Office
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
St George & Sutherland Shire Leader Rate Card
Advertising Terms & Conditions
Specs / Deadlines
Please note all verbal bookings, alterations or cancellations must be confirmed in writing prior to booking deadlines. Alterations or cancellations after deadline may not be accepted and charges may still apply.

Failure to supply material resulting in an advertisement’s non appearance will also incur charges.

Earlier deadlines may occasionally be implemented to accommodate press and production time lines, especially around and after Public Holidays.

To download the current specs for the St George & Sutherland Shire Leader simply click on the link at the bottom of the page.
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Deadlines - EGN/Display, Real Estate, Drive, Classifieds, Trades & Services
Section Deadlines
Publication Dates Tuesdays & Thursdays
Display Bookings Tuesday edition 10am Wed prior
Display Complete Material Tuesday edition 5pm Fri prior
Display Copy Set Tuesday edition 10am Thurs prior
Real Estate bookings Tuesday edition 12noon Tues prior
R/E Complete Material Tuesday edition 12noon Thurs prior
R/E Copy to set Tuesday edition 12noon Wed prior
Classifieds Lineage Tuesday edition 4pm Mon prior
Classifieds Display & Semi Display Tuesday edition 12noon Mon prior
Trades & Services Lineage Tuesday edition 3pm Mon prior
Trades & Services Display Tuesday edition 12noon Mon prior
Display Bookings Thursday edition 11am Mon prior
Display Complete Material Thursday edition 10am Tues prior
Display Copy Set Thursday edition 10am Mon prior
Drive Bookings Thursday edition 3pm Fri prior
Drive Complete material Thursday edition 12noon Tues prior
Drive copy to set Thursday edition 10am Mon prior
Classifieds Lineage Thursday edition 4pm Wed prior
Classifieds Display & Semi Display Thursday edition 1pm Wed prior
Trades & Services Lineage Thursday edition 2:30pm Wed prior
Trades & Services Display Thursday edition 1pm Wed prior
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
Classifieds Specs Download
Leader Domain Real Estate Magazine Specs
St George & Sutherland Shire Leader PDF Quick Specs Download
Special Publications
Please see below for information on our Special Publication.
St George Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
Sutherland Shire Directory
The Directory is an exciting and cost efficient way to advertise locally. The handy-size gloss publication gives your local business a fresh way to get your message across to local readers. The directory-style layout makes your ad easy to find giving your business the maximum opportunity to reach potential customers. Because of its size, quality and additional service information, The Directory becomes a handy reference for users over a whole year. The Directory carries the credibility of being a Fairfax Community Newspaper publication, produced by a local team and delivered with your local newspaper. Your advertisement will also have 365-day exposure on the web – go to thedirectory.net.au to see this exciting new addition to The Directory package. To further enhance your opportunities, your business will receive a monthly listing for one year in a special new section in your local newspaper.
Download File   Click Here to view the Directory
 
Research
Please see below for the St George & Sutherland Shire Leader Reader Profile which includes a selection of category and readership snapshots as samples of the incredible reach you could achieve by including the St George & Sutherland Shire Leader in your marketing mix.

Please feel free to contact us for more detailed information directly relevant to your business needs.

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St George & Sutherland Shire Leader Reader Profile
CATEGORIESSTATISTICS
Readership292,000
Circulation150,673
DEMOGRAPHICS
Male136,000
Female156,000
14-2440,000
25-3444,000
35-4983,000
50+126,000
PROFESSION
Professional/Manager60,000
White Collar61,000
Skilled/Semi-Skilled44,000
MARITAL STATUS
Single64,000
Married/Defacto193,000
Widow/Divorced29,000
HOUSEHOLD SIZE
1-2 people in household99,000
3-4 people in household132,000
5+ people in household61,000
HOUSEHOLD INCOME
Less than $25,00033,000
$25,000 - $49,99943,000
$50,000 - $69,99926,000
$70,000 - $99,99939,000
$100,000 & Over64,000
FAMILIES
No. of Children in household aged 0-5 49,000
No. of Children in household aged 6-1145,000
No. of Children in household aged 12-1538,000
AUTOMOTIVE
Buy a New Vehicle within 1 year12,000
Buy a New Vehicle within 2 years20,000
Buy a New Vehicle within 4 years38,000
Buy a Used Vehicle within 1 year13,000
Buy a Used Vehicle within 2 years21,000
Buy a Used Vehicle within 4 years40,000
Buy a Vehicle within 4 years83,000
CARS DRIVEN
Ford29,000
Holden41,000
Mitsubishi21,000
Nissan17,000
Toyota59,000
BANKING & INVESTMENTS
Total Have a Credit Card160,000
Total Have a Personal Loan18,000
Total Have any Managed Investment197,000
Total Have account at Bank, Building Society or Credit Union282,000
SHOPPING HABITS
Grocery Buyer - Usually/Sometimes252,000
TOP 3 LOCAL SHOPPING CENTRES136,000
Westfields - Miranda95,000
Westfields - Hurstville34,000
Roselands Shopping Centre
REAL ESTATE
Own Home227,000
Paying Off62,000
Circulation
Tuesday - 150,673

Thursday - 150,673

Source: CAB Audit March 2008. 
Readership
Tuesday - 273,000

Thursday - 256,000

Source: Roy Morgan March 2008. 
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
St George & Sutherland Shire Leader Reader Profile Download
Contacts
Please see below for contact details:
NATIONAL ENQUIRIES:

LOCAL ENQUIRIES:

 

NEW SOUTH WALES:
AD SALES CONNECT
E: jstride@adsalesconnect.com.au
T: (02) 9420 1777
F: (02) 9420 1788

 

ROCKDALE OFFICE:
T: (02) 9588 8888
F: (02) 9588 8894

ENQUIRIES EMAIL:
leaderenquiries@fairfaxmedia.com.au

VICTORIA:
BROWN ORR FLETCHER BURROWS
E: suburbans@bofb.com.au
T: (03) 9826 5188

 

EDITORIAL EMAIL:
leadereditorial@fairfaxmedia.com.au

QUEENSLAND:
FAIRFAX MEDIA
E: thehub@mail.fairfax.com.au
T: (07) 3308 1100

 

FAIRFAX COMMUNITY CLASSIFIEDS:
E: fcnclass@fairfaxmedia.com.au
T: 13 24 25
F: (02) 8777 6944
SOUTH AUSTRALIA:
FAIRFAX MEDIA
E: Tpatrick@fairfax.com.au
T: (08) 8212 1212

WESTERN AUSTRALIA:
FAIRFAX MEDIA
E: LMolyneux@fairfaxmedia.com.au
T: (08) 9327 4800

 

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