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the(sydney)magazine

Brand Overview

Photograph by SIMON UPTON

About the(sydney)magazine

the(sydney)magazine is as diverse as the city it celebrates, delivering the who, what, when, where, why and how of Sydney. Every month the(sydney)magazine will take you behind the scenes, introduce you to the city’s most intriguing characters, explore topical issues, highlight new trends and show you how to get the most out of living in – or just visiting – the harbour city.

Quality writing, photography that packs a punch, a bold, glossy format and a lifestyle section that covers everything from food to fashion and travel to toys complete the picture. Like Sydney, the magazine is sexy, smart and very sophisticated.

Readership

Readership: 479,000

Source: Roy Morgan Research, September 2008

Circulation

Circulation: 187,059

Source: Audit Bureau of Circulations, September 2008

Audience

Readers of the(sydney)magazine are a highly desirable group of discerning consumers who are difficult to reach via other media.

Overview

The calibre of readership reflects the quality of the magazine.

• urban, style-conscious, smart, sophisticated Sydneysiders who want to know what makes their city tick: the people, places, events, trends, ideas

• close to even female: male readership skew

• aged between 25-44

• earning significantly higher-than-average disposable incomes

• urban business decision-makers and professionals/managers

• light consumers of main media

Readership

Readership: 479,000

Source: Roy Morgan Research, September 2008

Profile


	Readership Profile

Circulation

Circulation: 187,059

Source: Audit Bureau of Circulations, September 2008

Rates

To negotiate your best rates, contact your Sales Executive

the(sydney)magazine rate card is available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary. Please note that information contained may be subject to change without notice.

Rates effective 1 July 2006

View the snap shot of the Full and Double page spread rates below. For all other sizes please download the rate card.

For further information about advertising rates, please contact your local advertising representative.

download the detailed rate card here

The (sydney) magazine	Rates ex GST	Rats inc GST
National
Full Page	$28,974	$31,871
DPS	$55,064	$60,570


Sydney
Full Page	$17,722	$19,494
DPS	$33,665	$37,031

Note: Cost based on Casual Rates.

Insert rate card

download the detailed rate card here

Deadlines & Specs

Any Questions? Call our customer service

the(sydney)magazine deadlines, specifications and Terms & Conditions are available as a PDF (portable document format) file, which can be downloaded to your computer, viewed with Acrobat Reader, and printed as necessary.

Please note that information contained here may be subject to change without notice.

	the(sydney)magazine Technical Specifications
	the(sydney)magazine Deadlines
	the(sydney)magazine Insert Specifications
	Terms & Conditions

Regular Sections

the(sydney)magazine features the best team of lifestyle expert journalists in Sydney, covers specialist areas such as fashion, food, wine, interiors, entertainment, travel and technology and delivers entertaining columns by well-known names such as Peter FitzSimons and Simon Thomsen.


Fashion the(sydney)magazine has recruited the top fashion editors to keep you abreast of key style trends - beautiful photo spreads, product pages, wardrobe workshops and inside information on the best shopping haunts, we'll keep you one step ahead of the fashion pack. Our readers are prolific and significantly above average consumers of all luxury goods and accessories. the(sydney)magazine presents style as a lifestyle.

Beauty The magazine's beauty pages keep readers entertained and well informed on how to look their best - where to indulge yourself, advice on how to stay healthy, and grooming tips. Our readers expect cutting edge presentation in every aspect of their lives - they require and invest in the best. They are significantly more likely to rate 'reputation of brand' as important when purchasing skin care, cosmetic and health products and services.

Travel Time is undoubtedly the most valued commodity for our readers. We will help them to enjoy downtime at home or abroad in the world's most luxurious and secret spots with our guide to holidays in the city and its surrounds. In addition, Sydneysiders will share their travel tales alongside tips on the hottest holiday destinations. the(sydney)magazine readers love to travel and they do it in style and luxurious comfort. They represent an irresistible market for advertisers and are significantly above average consumers of all major travel goods and services.

Food Sydney is famous for food. Each month we will tell you what is in season and how best to enjoy it. Simon Thomsen reveals his favourite dishes of the month & leading provider Sean Moran provides tips on what produce is in season. Scott Bolles visits Sydney's top chefs at home & well-known food writer Guy Griffin profiles the latest restaurant in town. Readers of the(sydney)magazine are unrelenting in their quest to discover the culinary best. They regularly indulge in their passion for food and are significantly more likely than the average to have eaten out at a licensed restaurant, held a dinner part at home, or to have visited their local cafe.

Wine Wine specialist Peter Bourne will keep you updated on what Sydney's drinking and what you should pick up next time you're at the bottle shop. We'll also drop into Sydney's best BYO restaurants and see which wine diners are bringing to the table. We'll keep you updated on the best cocktails in town, and guide you to the best drinking spots. Not surprisingly, readers of the(sydney)magazine are significantly above average consumers of all quality alcohol products.

Interiors The intensity of city life leads to the absolute necessity of creating a haven in your home. the(sydney)magazine will profile some of the most interesting apartments and homes in the city and the people behind them. For readers of the(sydney)magazine, how you live is just as important as where you live. Their homes must be stylish and tasteful. Purchasing homes, renovating and updating existing homes are high on our readers' agendas.

Entertainment Our readers value their leisure time and invest in it. They are constantly searching for what's on in the city and what must not be missed. Whether it's live music, ballet, film, theatre or exhibitions, there's always so much happening in Sydney. Entertainment editor Richard Jinman covers the must-see events of the month and profiles the most exciting artists and productions coming to town in our Box Office section.

Toys By combining the skills of a stylist and technology expert in our Techno pages, we are able to explore what works well and looks great, how to choose the best and how much you need to spend - whether it's your home or office. As citizens of a digital world, our readers have an insatiable thirst for the latest technology, how to get it and how to use it.

Special Issues

the(sydney)magazine has a number of special issues each year.

For more information please find below the Special Issues Calendar.

Upcoming Special Issues

Research

Fairfax strives to be at the forefront of the media marketplace knowledge.

We are continually developing and mounting proprietary research initiatives to learn more about our readers, their relationships with both our media assets and media in general.

To assist us to provide the most compelling and strategic insights to the Australian media and advertising industry, we utilise syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research etc.

Fairfax also has an ongoing commitment to provide effectiveness research for our advertisers' campaigns.

For information or for a copy of the presentation please contact us on (02) 9282 2234.

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Contacts

Below is a list of all relevant contact numbers.

NSW
Level 3
1 Darling Island Road
Pyrmont
NSW 2009
Phone: (02) 9282 2554
Fax: (02) 9282 1748

VIC
Level 4
250 Spencer Street
Melbourne
VIC 3000
Phone: (03) 9601 3105
Fax: (03) 9601 2929

QLD
Level 1
167 Eagle Street
Brisbane
QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129

SA
124 Franklin Street
Adelaide
SA 5000
Phone: (08) 8210 1112
Fax: (08) 82121210

WA
Level 1
40 Kings Park Road
West Perth
WA 6005
Phone: (08) 9327 4800
Fax: (08) 9481 4228