Overview

The Advocate/North West Advocate Map

Advertising in theThe Advocate/North West Advocate

Since 1924, The Advocate and North West Advocate have been providing the City of Brimbank with high quality editorial and opinion.

Celebrating 80 years of service to the community in 2004, The Advocate and North-West Advocate continue to lead the way in the delivery of accurate information on issues directly affecting the community.

Distributed to more than 75,000* households and businesses every week, the newspapers are highly respected within the local community, and are renowned for their extensive real estate and motoring sections.

The Advocate and North West Advocate are the preferred advertising medium for local businesses wanting to costeffectively reach their target audience.

The City of Brimbank hosts many annual events supported by The Advocate and North West Advocate including:
- 2LOUD festival for youth
- Watergardens Gift Bag Appeal

Regular sections in the papers include:

Insite - focus on leisure and relaxation

drive - the leading cars guide in the north and north west of Melbourne

domain - the essential medium to buy and sell real estate in the City of Brimbank

Classifieds - anything from finding a tradesperson or service, to wedding planners and everything in between.

Publication Overview

Circulation: 75,512

Source: CAB Audit Apr 07 - Mar 08

Published Tuesday
(Code: SAD)

Advertising Rates:
Single Module____$139*
Full Page________$4,435
1/2 Page________$2,218
1/4 Page________$1,109
Colour
Spot Colour______$195 per colour
Full Colour_______$440
Rates exclude GST.
Rates are effective until June 2009.
*Minimum purchase 2 modules

Display Deadlines
Bookings______Thursday 10.00am
Material_________Thursday 3.00pm
Realestate
Bookings____Wednesday 10.00am
Material________Thursday Midday

Classified Deadlines
Trades__________Friday 2.00pm
Real Estate_______Friday 3.30pm
Auto____________Friday 2.00pm
Weddings
& Celebrations ____Friday 2.00pm
All other
Classifieds_______ Friday 3.30pm

Delivery Summary:

Ardeer	3022
Braybrook	3019
Burnside	3023
Caroline Springs	3023
Deer Park	3023
Delahey	3037
Kealba	3021
Keilor	3036
Keilor Down	3038
Kings Park	3021
St Albans	3021
Sunshine	3020
Sydenham	3037
Taylors Hill	3037
Taylors Lakes	3038

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Rates

To negotiate your best rates, contact your Sales Executive

Published Monday

(Code: BDJ)

Advertising Rates

Size	Casual * Rates exclude GST
Single Module	$80
Full Page (32)	$2,554
1/2 Page (16)	$1,277
1/4 Page (8)	$638
Colour	Spot $195 per colour Full Color $440
Insert Rates	$68* per 1,000 up to 8 (A4) pages POA more than 8 (A4) pages
Conditions	Production costs may be charged. Please inquire. Rates are effective until June 2009
Loadings
Front Page	POA
Prior to Page 15	30%
Annual Spend Discount
3%	$5,250
8%	$10,500
13%	$21,000
18%	$42,000
25%	$63,000
30%	$105,000
Classifieds
Rate per column cm (min 3cms) 1-3 weeks	$5.25
Rate per column cm (min 3cms) 13-51 weeks	$4.72
Rate per line (Min 4 lines) 1-12 weeks	$3.01

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Specs / Deadlines

Any Questions? Call our customer service

Artwork
• PDF files only, Acrobat Distiller specs available from Production Support. (See Enquiries) • All fonts must be imbedded and subset. CID fonts are not accepted. All images must be CMYK.
• Artwork not to spec will be rejected and requested to be resupplied.

Image Formats
• TIFF or EPS format. Newspaper resolution minimum 200 dpi @ 100 line screen.
• Colour profile available from Production Support. (See Enquiries)
• Illustrations can be supplied as Illustrator, Illustrator EPS or PICT files.
• All bitmap (one bit image) files must be supplied at 600dpi minimum

Electronic Job Delivery
We accept material via Email, CD, Quickcut, Websend and Adonline Direct.
Quickcut – www.quickcut.com.au
Websend – www.websend.com.au
Adonline Direct – www.adonline.com.au LOGIN: adonline PASSWORD: support

Colour
• Publications are produced in CMYK. Please ensure all spot colours are modified to CMYK.
• Total ink weight set to 240% with black at 85%, allow for 25% Dot gain
• Printing Sequence: black, cyan, magenta, yellow.

TYPEFACE GUIDELINES
• Minimum size is 8pt, reverse and non single colour type minimum size is 10pt.
• All fonts supplied in vector art files must be converted to outlines.

RESPONSIBILITY
The client assumes all responsibility for obtaining copyright clearance for all advertisement content when material is supplied. No responsibility can be taken for the omission of an advertisement due to a missed deadline or the supply of incorrect material.

All advertisements requiring specialist colour matching must be supplied with a full size colour accurate proof or equivalent eg: iris, etc. Inkjet/laser/glossy prints are not acceptable and no responsibility for colour reproduction will be accepted if a full-size, colour-accurate proof is not supplied.

ENQUIRIES
Production Support: Toll Free Ph. 1300 666 326
East Office 9238 7777 and West Office 8318 5777

Berwick & District Journal Deadlines

Advertising Section	Deadlines
Display Deadlines
Bookings	Thursday 1.00pm
Supplied material	Monday Midday
Real Estate Deadlines
Bookings	Thursday 9.00am
Supplied material	Thursday 5.00pm
Classified Deadlines
Trades	Friday 5.00pm
Real Estate	Monday Midday
Auto	Monday Midday
Weddings & Celebrations	Monday Midday
All other Classifieds	Monday Midday
Conditions	Early deadlines apply to public holidays.

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Awards & Community

FCN supports a number of events, clubs and organisations each year in order to engage the communities we serve.

Research

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Readership Statistics

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Circulation 45,437 Source: CAB Audit Apr 07 - Sep 07	Readership 31,000 Source: Roy Morgan Readership Survey Apr 06 - Mar 08

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Features

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Contacts

Fairfax Community Network - Dandenong Office

142-144 Frankston-Dandenong Road
PO Box 318, Dandenong VIC 3175

t: (03) 9238 7777
f: (03) 9238 7682

Senior Reporter

name: Danielle Butcher
e: danielle.butcher@fairfax.com.au
t: (03) 9238 7777
f: (03) 9238 7682

Agency Representative - Victorian Agency Manager

name: Matt Connell
e: fcnagency@fairfax.com.au
t: 03 9601 2849

Divisional Editor

name: Peter Simcock
e: peter.simock@fairfax.com.au
t: (03) 9238 7777
f: (03) 9238 7682

Sales Manager

name: Kristina Leckenby
e: berwickads@fairfax.co.au
t: (03) 9238 7777
f: (03) 9238 7682

Production Manager

name: Rocky Papandrea
e: rocky.panandrea@fairfax.com.au
t: (03) 9473 4766
f: (03) 9473 4702

Regional Sales Manager

name: Georgina McLeod
e: georgina.mcleod@fairfax.com.au
t: (03) 9238 7777
f: (03) 9238 7682

Distribution Manager

name: Neale Heard
e: fcn_circulation@fairfax.com.au
t: (03) 9473 4700
f: (03) 9473 4701

Fairfax Community Classifieds

email: classfcn@fairfax.com.au
t: 13 24 25 or (03) 9238 7770
f: (03) 9238 7676

Publisher

name: Colin Moss
Level 8, 250 Victoria Parade
East Melbourne 3002
for Fairfax Community Newspapers

Marketing Manager

name: Courtney Mitchell
e: courtney.mitchell@fairfax.com.au
t: (03) 9473 4831
f: (03) 9473 4704