All rates published on this site are effective from 1 July 2008.
Since 1 July 2007 all sections of The Age apart from the News EGN) section changed to a modular display advertising pricing model. Modular display advertising within tabloid sections breaks the page into a grid 4 modules wide and 8 modules high. Modular pricing is linear, ie. the cost of 2 modules is double that of 1 module and so on.
Display advertising in the News (EGN) section is still based on a per column centimetre structure.
Colour and position loadings may apply to both modular and column centimetre advertising rates.
Rate cards for every area of The Age are available as PDF files which you can download to your computer and print out as required. See below.
View or Download our Rate Cards
To download the
The Age Rates Card, click on the links at the bottom of the page.
Modular Display Rates - Tabloid Sections
| Day | Single Module T11 | Strip Ad (1H x 4W) T14 | Strip Ad (2H x 4W) T24 | Half Page (4H x 4W) T44 | Full Page (8H x 4W) T84 |
|---|
| Monday - Friday (ex GST) | $525.00 | $2,100.00 | $4,200.00 | $8,400.00 | $16,800.00 |
| Monday - Friday (inc GST) | $577.50 | $2,310.00 | $4,620.00 | $9,240.00 | $18,840.00 |
| Saturday (ex GST) | $787.50 | $3,150.00 | $6,300.00 | $12,600.00 | $25,200.00 |
| Saturday (inc GST) | $866.25 | $3,465.00 | $6,930.00 | $13,860.00 | $27,720.00 |
| Sunday (ex GST) | $567.10 | $2,268.40 | $4,536.80 | $9,073.60 | $18,147.20 |
| Sunday (inc GST) | $623.81 | $2,495.24 | $4,990.48 | $9,980.96 | $19,961.92 |
Note: Rates shown are casual rates
Non-Modular Display Rates - Broadsheet
| Day | Rate |
|---|
| Monday - Friday | $63.39 |
| Saturday | $94.61 |
| Sunday | $68.87 |
Note: Rates shown are casual rates, based on single column centimetre and exclusive of GST.
Click the links to download or view the current rate cards
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The Age produces a range of sections across the week that appeal to the broad interests of our readers from sport, travel or technology to food, wine, finance, business, education, cars, employment and property.
Readers of The Age are passionate about their interests. They actively seek out information from experts, and in the The Age they find what they're looking for.
Sections provide advertisers with the opportunity to deliver their message to a highly targeted audience, one that is more likely to have a strong interest in what they have to offer
Attached to this page is a grid entitled: Connecting Business with The Age. The grid illustrates which sections of The Age are the right fit for your advertising depending on the industry in which you operate.
To find out more about sections -
Click Here
Section Table
As a complete 7 day package,
The Age covers a broad spectrum of categories to meet the needs of advertisers.
Regardless of the industry sector you operate in, The Age has a section that is appropriate for your advertising and that can deliver your message to the right audience segment.
To see where you can connect with The Age click on the link below to access a grid that will show you what sections of The Age are appropriate for your industry sector.
Browse through from our categories below to find which one is most suitable:
The Age annually publishes a range of special magazines and supplements, posters and pocket guides.
These publications are part of our strategy to connect more effectively with our readers and in doing so, provide our advertisers with products that are aligned to their interests and the audience segment they seek.
The themes and topics of our strategic publications cover everything from wine to fashion, retail sales to home decoration and include such titles as Wine Style, Living by Design, Spring Fashion Magazine, Home Essentials, Prime, Christmas Essentials and Boxing Day On Sale!
The Age has an on-going program of research initiatives to learn more about our readers, their relationships with our media products and also the media in general.
To ensure that the research we undertake has integrity and achieves the standards we see as essential to maintain the reputation we have within the marketplace, The Age utilises syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research and reputable consumer, business and social research organisations such as GFK Blue Moon, Open Mind Research Group, IPSOS Mackay and McNair Ingenuiity Research Group.
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