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The Age


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Brand Overview
Rooftop Cinema - Melbourne CBD
The Age
The Age has been an integral part of Victorian life since it was first published on 17 October, 1854.

As Victoria’s premier broadsheet newspaper with its team of experienced journalists, international correspondents and high-profile commentators, The Age remains committed to attracting an influential and discerning audience.

The Age continues to strengthen its publishing base by developing sections and launching new magazines and books to meet the needs of a diverse and engaged audience.

The winner of numerous awards for editorial excellence, The Age is proud of its record of fearless and independent reporting and is determined to maintain this tradition.

Recent changes to The Age to improve content and accessibility for our readers have seen the paper buck national and international trends and post circulation gains across all days of the week (including a new record for The Sunday Age), making The Age the top performing metropolitan newspaper in Australia.

Readership

Monday - Friday: 695,000

Saturday: 937,000

Sunday: 716,000


Source: Roy Morgan Research, September 2009

Circulation

Monday - Friday: 200,800+

Saturday: 284,500+

Sunday: 226,900+


Source: Audit Bureau of Circulations, September 2009

Audience

The Age attracts a loyal audience by delivering 'journalism you can trust' every day of the week.

The high quality of the editorial content of The Age provides a compelling reason to connect with a trusted brand, particularly in a market offering multiple choices to access information.

From this solid foundation we have created a range of sections and special publications to engage our readers, connect with our community and provide advertisers with the ability to reach diverse market segments.

Overview

The Age is the 'must use' choice for advertisers who want to reach an influential and affluent market because it attracts more readers within the key AB demographic than any other Victorian publication.

The Age is the newspaper of choice for high income earners in Victoria, with 45% of people earning $100k+ reading The Age on Saturday.

Compared to the Herald Sun, The Age attracts 47,000 more AB readers across Mon-Fri, 134,000 more AB readers on Saturday, and 42,000 more on Sunday.


Source: Roy Morgan Research September 2009

Readership

Monday - Friday: 695,000

Saturday: 937,000

Sunday: 716,000


Source: Roy Morgan Research September 2009

Profile
Circulation & Readership Distribution Profile (Map)
The Age Monday-Friday
The Age Saturday
The Sunday Age
Circulation

Monday - Friday: 200,800+

Saturday: 284,500+

Sunday: 226,900+


Source: Audit Bureau of Circulations, September 2009

 
 
Rates
To negotiate your best rates, contact your Sales Executive  

All rates published on this site are effective from 1 July 2009.

Since 1 July 2007 all sections of The Age apart from the News EGN) section changed to a modular display advertising pricing model. Modular display advertising within tabloid sections breaks the page into a grid 4 modules wide and 8 modules high. Modular pricing is linear, ie. the cost of 2 modules is double that of 1 module and so on.

Display advertising in the News (EGN) section is still based on a per column centimetre structure.

Colour and position loadings may apply to both modular and column centimetre advertising rates.

Rate cards for every area of The Age are available as PDF files which you can download to your computer and print out as required. See below.



View or Download our Rate Cards

To download the The Age Rates Card, click on the links at the bottom of the page.
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Modular Display Rates - Tabloid Sections
DaySingle Module T11Strip Ad (1H x 4W) T14Strip Ad (2H x 4W) T24Half Page (4H x 4W) T44Full Page (8H x 4W) T84
Monday - Friday (ex GST)$525.00$2,100.00$4,200.00$8,400.00$16,800.00
Monday - Friday (inc GST)$577.50$2,310.00$4,620.00$9,240.00$18,840.00
Saturday (ex GST)$787.50$3,150.00$6,300.00$12,600.00$25,200.00
Saturday (inc GST)$866.25$3,465.00$6,930.00$13,860.00$27,720.00
Sunday (ex GST)$567.10$2,268.40$4,536.80$9,073.60$18,147.20
Sunday (inc GST)$623.81$2,495.24$4,990.48$9,980.96$19,961.92
Note: Rates shown are casual rates
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Non-Modular Display Rates - Broadsheet
DayRate
Monday - Friday$69.73
Saturday$104.07
Sunday$75.76
Note: Rates shown are casual rates, based on single column centimetre and are inclusive of GST.
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
Terms & Conditions
Display Advertising
Entertainment
Employment - My Career
Motoring - Drive
Real Estate - Domain Residential
Real Estate - Buliders & Developers
Real Estate - Commercial
Trading World
Auctions
General Classifieds - Tenders & Public Notices, Law Notices, Tributes & Celebrations
Directories - The Arts, Dining, Gig Guide, Home & Garden, Multi Media, Traveller
Adhesive Notes rate card
Material & Technical Specifications
Specs / Deadlines
Contact your local customer service office  
Information relating to Specifications & Deadlines is subject to change without notice.

For technical advice contact Advertising Production Support: 1300 666 326 or refer to the link under Useful Information at the bottom of the page.

Specifications

For detailed specifications, click on the links at the bottom of the page.
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Monday to Friday
SectionBooking/CancellationMaterial
News10.00am prior working dayNoon prior working day
BusinessDay10.00am prior working dayNoon prior working day
Sport10.00am prior working dayNoon prior working day
Metro10.00am prior working dayNoon prior working day
Education (Mon)10.00am WedNoon Thurs
Epicure (Tues)5.00pm TuesNoon Fri
Money (Wed)Noon Tues prior week10.00am Mon
Green Guide (Thurs)10.00am Thursday PriorNoon Tuesday Prior
EG (Fri)Noon Tues prior week5.30pm Wed
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Saturday
SectionBooking/CancellationMaterial
News10.00am ThursNoon Fri
BusinessDay10.00am ThursNoon Fri
Sport10.00am ThursNoon Fri
Insight10.00am ThursNoon Fri
A2Noon MonNoon Wed
TravellerNoon Fri prior weekNoon Tues prior week
Drive (Manufacturer Section)5pm Mon priorThurs 8pm
Drive (Classifieds Section)4pm Thurs priorThurs 8pm
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Sunday
SectionBooking/CancellationMaterial
News10.00am ThursNoon Fri
Sport10.00am ThursNoon Fri
MNoon MonNoon Wed
Investor11.00am Tues10.00am Fri
Sunday Drive3.00pm Fri6.00pm Fri
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
Terms & Conditions
Material & Technical Specifications
Insert Specifications
Christmas Classified Advertising Deadlines 2009
Advertising Production Support
Christmas Display Advertising Deadlines 2009
Sections

The Age produces a range of sections across the week that appeal to the broad interests of our readers from sport, travel or technology to food, wine, finance, business, education, cars, employment and property.

Readers of The Age are passionate about their interests. They actively seek out information from experts, and in the The Age they find what they're looking for.

Sections provide advertisers with the opportunity to deliver their message to a highly targeted audience, one that is more likely to have a strong interest in what they have to offer

Attached to this page is a grid entitled: Connecting Business with The Age. The grid illustrates which sections of The Age are the right fit for your advertising depending on the industry in which you operate.

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Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
News
Insight
Money
BusinessDay
AFR Investor
Sport
Education
Epicure
Livewire
Green Guide
A2
Metro
EG
Traveller
MyCareer
Drive
Domain
M
Show all sections
Categories
As a complete 7 day package, The Age covers a broad spectrum of categories to meet the needs of advertisers.

Regardless of the industry sector you operate in, The Age has a section that is appropriate for your advertising and that can deliver your message to the right audience segment.

To see where you can connect with The Age click on the link below to access a grid that will show you what sections of The Age are appropriate for your industry sector.



Browse through from our categories below to find which one is most suitable:
News
Finance
Sport
Education
Food and Drink
Technology
Television
Arts & Entertainment
Travel
Employment
Motoring
Property
Health and Beauty
 
Features & Reports
For more information, contact your advertising representative  
The Age annually publishes a range of special magazines and supplements, posters and pocket guides.

These publications are part of our strategy to connect more effectively with our readers and in doing so, provide our advertisers with products that are aligned to their interests and the audience segment they seek.

The themes and topics of our strategic publications cover everything from wine to fashion, retail sales to home decoration and include such titles as Wine Style, Living by Design, Spring Fashion Magazine, Home Essentials, Prime, Christmas Essentials and Boxing Day On Sale!

For further information, click on the Strategic Publications snapshots below. 

 

Strategic Publications Snapshot Calendar 2010
Research
The Age has an on-going program of research initiatives to learn more about our readers, their relationships with our media products and also the media in general.

To ensure that the research we undertake has integrity and achieves the standards we see as essential to maintain the reputation we have within the marketplace, The Age utilises syndicated research such as Roy Morgan Research, Nielsen Media Research, AdEx Data, IBIS Industry research and reputable consumer, business and social research organisations such as GFK Blue Moon, Open Mind Research Group, IPSOS Mackay and McNair Ingenuiity Research Group.

Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
Advertising Inquiries & Bookings for The Age and The Sunday Age:

655 Collins Street, Docklands, VIC 3008

Phone: (03) 8667 2000 Fax: (03) 8667 2929

Contact Centre: 13 22 43

AdOnline Helpdesk: 1300 666 599

Advertising Technical Support: 1300 666 326
Victoria
655 Collins Street
Docklands VIC 3008
Phone: (03) 8667 2000
Fax: (03) 8667 2929
Queensland
Level 1
167 Eagle Street
Brisbane QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
South Australia
124 Franklin Street
Adelaide SA 5000
Phone: (08) 8212 1212
Fax: (08) 8212 1210
Western Australia
Ground Floor
40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4800
Fax: (08) 9481 4228
New South Wales
One Darling Island Road
Pyrmont NSW 2009
Phone: (02) 9282 3729
Fax: (02) 9282 2986

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