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  • Home The Australian Financial Review Home

The Australian Financial Review


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Brand Overview

About The Australian Financial Review

For more than 50 years, The Australian Financial Review has been the authority on business, finance and political news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia’s business community.

The Weekend Financial Review was launched in 1997 and has evolved to suit the unique preferences of our readers as they relax on the weekend. It provides a unique blend of business insight and lifestyle content that makes ideal weekend reading. Our readers have spending power, both in business and at home. They are affluent, well-educated and difficult to reach by other media.

Our audience demands a newspaper that adapts to their changing needs. The Financial Review meets these needs every day through innovative features and sections, covering every aspect in the life of a busy professional.

The Australian Financial Review; THE DAILY HABIT OF SUCCESSFUL PEOPLE.

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Events & Conferences

The Australian Financial Review is committed to hosting quality conferences, exhibitions, events and providing a high standard of education in the Financial Services sector.

Numerous conferences, events and exhibitions are held throughout the year, under the various Financial Review Group publication mastheads, including The Australian Financial Review, BRW, CFO, BOSS and others.

Bringing together heavyweights of industry at targeted conferences and events, this provides the perfect opportunity for further engagement to any campaign. To find out more about the Financial Review Conferences and Events, please head to the Fairfax Services link at the top of this page and hit the Events link.

Readership

Monday - Friday: 291,000

70% of Financial Review readers are ABs. The Financial Review has the highest AB profile of any newspaper in Australia.

Source: Roy Morgan Research, March 2009

Circulation

Monday - Friday: 82,764

Source: Audit Bureau of Circulations, March 2009

afr.com

afr.com is the online channel for the distribution of The Australian Financial Review’s content as well as over 20 other news and information sources.

For more information on afr.com, please see the Financial Review Group section of Fairfax Online (left of the page) and click on the afr.com link.

Audience

The Australian Financial Review (M-F) is the highest reaching publication in Australia amongst senior business executives.

Source: Australia’s Business Readership Survey 2009

The Australian Financial Review has a high powered, high earning audience whose spending power is great reagrdless of the economic climate of the day.

Readers of The Australian Financial Review have the highest average annual income of all newspapers in Australia, while the newspaper also has the highest proportion of "Big Spenders" of all newspapers in Australia.

Source: Roy Morgan March 2009

Overview
Australia’s Business Readership survey

For information regarding the Australian Business Readership Survey, please click below

Readership Profiles

For a detailed readership profile of the The Australian Financial Review (Mon to Fri),  please click below

The Australian Financial Review Media Kit

To download a PDF° file of The Australian Financial Review Media Kit, please click on the link below.

Readership

Monday-Friday

291,000

70% of Financial Review readers are ABs. The Financial Review has the highest AB profile of any newspaper in Australia.

Weekend Edition

188,000

55% of Weekend Financial Review readers are ABs. The Weekend Financial Review has the second highest AB profile of any newspaper in Australia.

Source: Roy Morgan March 2009

Profile
The Australian Financial Review Reader Profile
The Australian Financial Review Media Kit
Life & Leisure Media Kit
Sophisticated Traveller Media Kit
L&L Luxury Media Kit
Life & Leisure Reader Profile
Weekend Financial Review Media Kit
Aus BRS Overview
Special Reports Information Kit
Circulation

Monday-Friday

82,758

Weekend Edition

98,168

Source: ABC March 2009

 
 
Rates
To negotiate your best rates, contact your Sales Executive  

The Rate Cards for advertising in The Australian Financial Review Monday-Friday, Life & Leisure, and The Weekend Financial Review are available as PDF (portable document format) files°, which can be downloaded to your computer, viewed with Acrobat Reader and printed as necessary.

Please note the below table is a broad representation of the ratecard. Positional & Colour loadings apply. Please click on the PDF for more details.



View or Download our Rate Cards

To download the The Australian Financial Review Rates Card, click on the links at the bottom of the page.
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The Australian Financial Review Ratecard

The Australian Financial ReviewCasual RateCasual Rate (incl. GST)
Monday-Friday Run of Paper$65.46$72.01
Monday-Friday Property section$83.51$91.86
Friday Recruitment & Front Half$107.43$118.17
Legal Affairs / Professional Services$89.92$98.91
Life & Leisure Full Page$23,556$25,911.60

Discount is calculated by projected advertising volume usage in The Australian Financial Review over a 12 month period. $pcc=Dollars per column centimetre.

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Weekend Financial Review Ratecard

Weekend Financial ReviewCasual RateCasual Rate (incl GST)
Run of Paper$49.20$54.12
Life & Leisure (Full Page)$23,556$25,912

Discount is calculated by projected advertising volume usage in The Australian Financial Review over a 12 month period. $pcc=Dollars per column centimetre.

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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
The Australian Financial Review Rate Card - 2009-2010
Life & Leisure Rate Card 2009/2010
The Australian Financial Review - Direct Marketing Media Kit/Rates
Specs / Deadlines
Contact your local customer service office  
General Display Advertising Conditions

Delivery

Fairfax will only accept the delivery of advertising material digitally via Quickcut, Websend, 11th Hour, AdOnline AdTrack, and DMMS.

For more information about material delivery contact details please click the More Spec details ° PDF file below.

Booking Procedure

Verbal bookings must be confirmed in writing, within normal booking/ cancellation deadlines. For your files, please record the name of The Australian Financial Review representative with whom the cancellation was made and accepted. Please note that late bookings made and accepted after normal booking deadlines are non-cancellable.

General Conditions

Click below to view the Terms and Conditions of Advertising with John Fairfax Holdings Ltd.

Specifications

For detailed specifications click here
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Monday - Friday
Ad TypeBookingCancellationMaterial
Mono10am, 2 business days prior to publication10am, 2 business days prior to publication3pm, day prior to publication
Colour10am, 5 business days prior to publication10am, 7 days prior to publication3pm, day prior to publication
Life & Leisure10am, Monday prior to publication10am, Monday prior to publication3pm, Tuesday prior to publication
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Weekend
Ad TypeBookingCancellationMaterial
Mono10am, 2 business days prior to publication10am, 2 business days prior to publicationMidday, Friday prior to publication
Colour10am, 5 business days prior to publication10am, 7 days prior to publicationMidday, Friday prior to publication
Life & Leisure10am, Monday prior to publication10am, Monday prior to publication3pm, Tuesday prior to publication
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Useful Information
You’ll need the PDF reader to view PDF’s download acrobat reader
More Spec details
Fairfax Advertising Terms & Conditions
Sections

The Australian Financial Review prides itself on providing accurate and intelligent editorial. Our individual sections allow readers to source the information directly relevant to them in an accessible format. They also allow advertisers to direct their message at their specific target market.

To find out more about each section click on the links below:

For more information on advertising contact The Australian Financial Review representative in your state.

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Section Table
Title
Show All
Mon
Select
Tues
Select
Wed
Select
Thur
Select
Fri
Select
Sat
Select
Sun
Select
Art & Saleroom
Companies
Enterprise
Government Business
Review
World
Education
Executive Recruitment
Portfolio
Financial Services
Managed Funds
Market Wrap
Professional Services
Mens Health
Information
Legal Affairs
Life & Leisure
Life & Leisure Luxury Magazine
Life & Leisure Sophisticated Traveller Magazine
Marketing & Media
Early General News
World
Property Section
Special Reports
Sports Review
Show all sections
Categories

The Australian Financial Review has a proud history of varied, but relevant editorial for the Business community.



Browse through from our categories below to find which one is most suitable:
Arts & Entertainment
Business
Current Affairs
Education
Executive Recruitment
Finance
Health
Information Technology
Law
Leisure & Travel
Marketing & Media
News
Property
Special Reports
Sport
 
Features & Reports
For more information, contact your advertising representative  

Special Reports

The Australian Financial Review publishes weekly Special Reports, which cover a broad range of topics and industries that are in the news or the focus of change. The reports explore subjects to a depth not usually possible on a day-to-day basis and are aimed at providing high-quality editorial material that gives a greater insight into selected topics, such as:

  • Finance
  • Property
  • Resources and the Environment
  • Travel and Business
  • IT&T
  • Automotive
  • Recruitment

To view the 2009 Special Reports Calendar, please see below

Along with weekly special reports, The Australian Financial Review also produces a number of highly anticipated Signature Editions throughout the calendar year, which wrap around the Financial Review on the day of publication.

To see more information on each Signature Edition, please see below.

Signature editions
Special Reports
Research

Research plays an integral part in the media planning process. Along with the standard industry currency (including AC Nielsen, Roy Morgan and IPSOS AusBRS), The Australian Financial Review undertakes additional research to provide advertisers with further insights into our readers. This additional research includes:

Reader surveys

Advertiser testimonials

Each year, I-view conducts a number of reader surveys for The Australian Financial Review to provide advertisers with insights into sectional readership. I-view are an independent research company with 20 years experience in data collection and dissemination.

At present, reader surveys are available for the following sections:

Life & Leisure (2007)
Portfolio (2008)
Education (2009)
Luxury Magazine (2009)

For more information please contact The Australian Financial Review sales representative in your state.

Testimonials

Testimonials - or quotations from our satisfied customers - are one of the simplest ways of documenting the effectiveness of The Australian Financial Review as an advertising vehicle.

Here are just a few of the fantastic testimonials we've received from our clients.

John Kenny, Chief Executive of Australia
Colliers International

"It [The AFR] is right on the pulse of what is happening day to day. Readers probably need to read it every day to keep up to date with what is going in the property sector and as a result you know that if you have got an ad in the paper on a Tuesday, it is reaching your readership.
I think it is recognised as the place where property needs to be advertised, from a print perspective if you have got a serious property, you have to be in the Financial Review."

Len Augustine, Marketing & Alliances Director, SAP Australia

"Over the last 3 years we've used The AFR to extend our brand in the Australian market place, and we've got great brand recognition results from using The AFR as a key vehicle. We have also used it to extend our solution understanding in the market place around new areas like Customer Relationship Management, Supply Chain Management, and whilst it is not the focus, we have even had phone calls on particular subjects like our small and medium business solutions, so we've had direct solutions from advertising in The AFR."

Robin Jerome, Director, Carterhouse Partnership

"The national coverage of The Australian Financial Review continues to attract an elite readership that has little competition on a state basis, let alone on a national basis. It acts as an excellent medium to target executive level candidates allowing us to reach our focus market and continually source the required candidates for our clients."

Registration is required to view Research

Please Login above or Register to view more details about research





Contacts

To view the list of Australian and international sales contacts in a pdf format please click here.


Sydney
Level 1, 1 Darling Island
Pyrmont, Sydney
Sydney NSW 2009
Phone: (02) 9282 3415
Fax: (02) 9282 3854
Email: agelnay@fairfaxmedia.com.au
Melbourne
Level 2, 469 La Trobe Street
Melbourne
Melbourne VICTORIA 3000
Phone: (03) 9603 3852
Fax: (03) 9603 3851
Email: efox@afr.com.au
Brisbane
Level 1, 167 Eagle Street
Brisbane
Brisbane QLD 4000
Phone: (07) 3308 1122
Fax: (07) 3308 1129
Email: thehub@fairfax.com.au
Adelaide
124 Franklin Street
Adelaide
Adelaide SA 5000
Phone: (08) 8210 1112
Fax: (08) 8212 1210
Email: tpatrick@fairfaxmedia.com.au
Perth
Ground Floor, 40 Kings Park Road
West Perth
Perth WA 6005
Phone: (08) 9327 4802
Fax: (08) 9481 4228
Email: lmolyneux@fairfaxmedia.com.au
London
Brett Warren
Warren International Media Ltd
7 Tenham Avenue
London SW2 4XS
Phone: +44 (0) 20 7099 7992
Fax: +44 (0) 870 4953 440
Email: bwarren@warren-media.com
New York
World Media Inc.
19 West 36th Street, 7th Floor
New York
10018
Phone: 0011 1 212 244 5610
Fax: 0015 1 212 244 5321
Email: sales@worldmediaonline.com
Europe
Robert Logan & Associates
2 Milford Road, Ealing London
London W13 9HZ
Phone: 0011 44 (0) 208 579 4836
Fax: 0015 44 (0) 208 579 5057
Email: robertlogan@robertlogan.co.uk
New Zealand
McKay & Bowman International Media Representatives Ltd
PO BOX 36-490, Northcote Auckland
60 McBreen Avenue, Northcote
Auckland 0627
Phone: 0011 649 419 0561
Fax: 0015 649 419 2243
Email: neil@mckaybowman.co.nz
Japan
Shinano International, Inc.
Akasaka Kyowa Bldg. 2F
1-6 - 14 Akasaka, Minato-ku Tokyo
107-0052
Phone: 81-3-3584-6420
Fax: 81-3-3505-5628
Email: yibe@bunkoh.com
Hong Kong
Publicitas Hong Kong
26/F Two Chinachem Exchange Square
338 Kings Road, North Point Hong Kong

Phone: 0011 852 2516 1519
Fax: 0015 852 2528 3260
Email: cha@publicitas.com
Singapore
Publicitas Singapore Pte Ltd
72, Bendemeer Road
#02-20, The Luzerne, Singapore
339941
Phone: +65-6836 2272
Fax: +65-6297 7302
Email: syan@publicitas.com
Korea
Media Network
IMS Building, 8-3 Nonhyun-dong
Kangnam-gu, Seoul
135-010
Phone: 0011 82 2 3443 6200
Fax: 0015 82 2 3443 6230
Email: imsco@unitel.co.kr
Malaysia
Publicitas International (Malaysia)
Lot S105, 2nd Floor, Centrepoint, Lebuh bandar Utama, Bandar Utama
47800 Petaling Jaya, Selangor

Phone: 0011 603 772 9 6923
Fax: 0015 603 772 9 7115
Email: pmmm@po.jaring.my
Taiwan
Lewis International Media Services Company Ltd
Floor 11-14, No. 46, Sec 2
Tun Hua South Road Taipei

Phone: 0011 886 22 707 5519
Fax: 0015 886 22 709 8348
Email: ky168@ms14.hinet.net
India
The Times of India - International Media Representation
Response Department
Dr Dadabhoy Naoroji Road Bombay 400 001

Phone: 0011 91 22 2273 1338
Fax: 0015 91 22 2273 1145
Email: santosh.pandey@timesgroup.com
China
Publicitas China
Room 701, Wise Logic International Center
No. 66 Shan Xi Rd North Jing'an District Shanghai 200041, P.R China

Phone: 8621 5116 8877 31
Fax: 8621 5116 0678
Email: jingsj@publicitas.com.cn
Thailand
Publicitas Thailand
5th Floor, Lumpini I Building, 239/2 Soi Sarasin, Rajdamri Road
Lumpini, Pathumwan, Bangkok, 10330 Thailand

Phone: 662 651 9273 to 7
Fax: 662 651 9278
Email: major@asiaaccess.net.th
South Africa
Publicity Project Management
3rd Floor Rovonia Village, 3 Mutual Road Rivonia, Sandton, South Africa
PO Box 78811, Sandton 2146, SA

Phone: +27 11 803 8211 or +27 83 654 5535
Fax: +27 86 503 3237
Email: mike@worldmedia.co.za
Dubai
Intermedia
Jumeirah Centre, Jumeirah Beach Road, Dubai UAE
PO Box 22857, Dubai

Phone: +9714 342 2112
Fax: +9714 342 1896
Email: administration@intermediagulf.com

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