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The Illawarra Mercury


Brand Overview
Celebrating a 150 year commitment to the Illawarra region, an award winning product and the only paid daily newspaper in the region……The Illawarra Mercury is the premier print advertising medium in the Illawarra. Combined with its award winning status – winner of the prestigious 2006 PANPA Newspaper of the Year Award (20,000 – 50,000 Circulation Category for dailies and Sundays), the Illawarra Mercury continues to shine.

In a region with a population of over 400,000, The Illawarra Mercury is a vital information provider to the Illawarra and a powerful advertising medium. It services a vibrant, technology driven community tackling the challenges of the 21st century and leading the nation in world-class steel making and heavy industry, with the University of Wollongong forging an international reputation in information technology and other fields.

All this in a beautiful location between bush clad mountains and the sea, beginning just 45 kilometres south of Australia’s largest city, Sydney.
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Beginning just 45 kilometres from Sydney lies the vibrant coastal region of the Illawarra.

With a primary circulation centred on the geographical region of the Illawarra, the secondary region covers a vast area encompassing the Southern Highlands of NSW as well as south to the border at Eden. Available state-wide, the Illawarra Mercury covers readers of the region and beyond.

Readership

Monday - Friday: 74,000

Saturday: 97,000

Source: Roy Morgan Research, September 2008

Circulation

Monday to Saturday: 27,770+

Saturday: 39,305+

Source: Audit Bureau of Circulations, September 2008

Primary Circulation Suburbs:

Albion Park, Albion Park Rail, Austinmer, Balgownie, Barrack Heights, Barrack Point, Bellambi, Berkeley, Blackbutt, Bombo, Brownsville, Bulli, Clifton, Coalcliff, Coledale, Coniston, Cordeaux Heights, Corrimal, Corrimal East, Cringilla, Dapto, Darkes Forest, Dunmore, Fairy Meadow, Farmborough Heights, Fernhill, Figtree, Flinders, Fox Ground, Gerringong, Gerroa, Gwynneville, Helensburgh, Horsley, Jamberoo, Jerrara, Kanahooka, Keiraville, Kembla Grange, Kembla Heights, Kemblawarra, Kiama, Kiama Downs, Kiama Heights, Koonawarra, Lake Heights, Lake Illawarra, Mangerton Minnamurra, Mt Keira, Mt Kembla, Mt Ousley, Mt Pleasant, Mt St Thomas, Mt Warrigal, North Wollongong, Oak Flats, Otford, Port Kembla, Primbee, Russell Vale, Scarborough, Shellharbour Stanwell Park, Stanwell Tops, Thirroul, Towradgi, Tullimbar, Unanderra, Warilla, Warrawong, Werri Beach, West Wollongong, Windang, Wollongong, Wombarra, Wongawilli, Woonona Yallah, Yellow Rock Download PDF Summary

Audience
With over 74,000 Monday to Friday average readers and 97,000 average Saturday readers, The Illawarra Mercury enjoys the highest readership of any daily paid for title in the region outperforming the metros at least three times over each Saturday.
Overview
The Illawarra Mercury has a core market penetration between Helensburgh to Gerroa but services a secondary market into the Southern Highlands, the South Coast and through to a total state wide coverage.

As the only daily paid for title in the region, The Illawarra Mercury readers are loyal and hard to reach through Metro publications. The Illawarra Mercury enjoys strong reader exclusivity with 80% of Mercury readers not reading a metro title.

Readership

The Illawarra Mercury offers its readers their own sectionalised content as well as the key Fairfax classified brands of Domain and Drive. These sections, primarily in the lifestyle, Education and Sport area offer a targeted advertising environment
Other Information
Illawarra Mercury Media Guide
Mercury Readership Facts
Profile

With a primary circulation of Helensburgh in the north to Gerroa in the south, the Illawarra Mercury covers a population of over 400,000 people. Its secondary circulation area continues to encompass the Southern Highlands of NSW, the South Coast as far as Eden in the south. With a circulation of 27,770+ Monday – Saturday and over 39,305+ each Saturday, the Illawarra Mercury’s Saturday product has continued to grow in a tough economic environment.
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Advertisements will be billed at the rates shown, with position loadings and/or colour loading added on. A GST of 10% will then be added to the total cost of the advertisements. All businesses registered for the GST can claim an input credit for the GST cost component of the advertisement. The GST cost component will be shown separately on your monthly invoice. Actual charging may vary slightly up or down from rates shown, as a result of rounding to comply with current legislation.

For more details, the rate cards for advertising in The Illawarra Mercury are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader*, and printed as necessary. Please click on the links at the bottom of this page.

Display Rates

Advertisement SizesMonday to Friday Saturday
CodeSpecificationsPrice (ex. GST)Price (ex. GST)
T84374 x 259.6mm$4,919.45$5,324.13
T63280 x 194.2mm$2,767.19$2,994.83
T44186 x 259.6mm$2,459.72$2,662.07
T2492 x 259.6mm$1,229.86$1,331.03
T34139 x 259.6mm$1,844.79$1,996.55
T1H470 x 259.6mm$1,033.08$1,118.06
T1445 x 259.6mm$614.93$665.52
T82374 x 128.8mm$2,459.72$2,662.07
T81374 x 63.4mm$1,229.86$1,331.03
T61280 x 63.4mm$934.69$1,011.58
T41186 x 63.4mm$614.93$665.52
T31139 x 63.4mm$461.20$499.14
T43186 x 194.2mm$1,869.39$2,023.16
T2392 x 194.2mm$934.69$1,011.58
T42186 x 128.8mm$1,229.86$1,331.03
T2292 x 128.8mm$614.93$665.52
T2192 x 63.4mm$307.47$332.76
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Click the links to download or view the current rate cards
You’ll need the PDF reader to view PDF’s download acrobat reader
Illawarra Mercury Modular Sizes & Rates
Illawarra Mercury Rate Card
Sections
A sectionalised approach to the Illawarra Mercury has resulted in the newspaper’s ability to attract a loyal following in parts of the paper that appeals most to readers. This allows the newspaper to reach a broad range of readers by delivering on their interests. This in turn is beneficial to both readers and advertisers alike allowing advertisers a targeted audience. As well as regular daily section, the newspaper offers weekly sections specifically aimed at target audiences.
To find out more about sections - To find out more aout sections - Click Here
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Categories
The Illawarra Mercury covers a broad range of categories within its pages daily. From leading local news and comprehensive national and international news, Sport and Business to the informative with employment and education. These are enhanced daily by weekly run of book sections (please see Sections information).

Browse through from our categories below to find which one is most suitable:
Features & Reports
To negotiate your best rates, contact your Sales Executive  
The Illawarra Mercury covers an extensive range of topics through its regular advertising features. Covering a broad array of categories from sport to events, entertainment and lifestyle to property and education, the Illawarra Mercury provides advertising features that are editorially supported and allow for a comprehensive look at what’s new in products and services in a wide range of topics.

Browse through from our categories below to find which one is most suitable:
Research
To negotiate your best rates, contact your Sales Executive  
The Illawarra Mercury reaches more readers in the Illawarra region than any other paid for newspaper. With a readership of over 74,000 Monday - Friday average daily readers and 97,000 + Saturday readers, the Illawarra Mercury is the premier print product of the region unrivalled by any other.

Monday - Friday Illawarra Mercury reaches over 68,000 or 29% of people aged 14 years + in the region, compared with only 14% reach by the Daily Telegraph.

Saturday Illawarra Mercury reaches over 90,000 or a staggering 38% of people aged 14 years + in the region compared with only 12% reach by the Saturday Daily Telegraph.

Source: Roy Morgan Readership Survey September 2008

Download a range of Research/Attitude Papers for The Illawarra Mercury

Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
The Illawarra Mercury has two offices in the Illawarra region. The Head Office is located at 21 Auburn Street, Wollongong with a site office located in the southern city of Shellharbour at 4/10-12 College Avenue.

The Illawarra Mercury is a regional arm of Fairfax publications and has representation in each state. State contact details can be found below.

To contact the Illawarra Mercury for all enquiries please phone (02) 4221 2333 or 1300 304 355.

Address

21 Auburn Street
PO Box 1215 NSW 2500
Phone: (02) 4221 2333
Fax: (02) 4221 2305

Download

Full Contact List
Ad Sales Connect

Suite 4, 47A Penrose Street NSW 2066
Phone: (02) 9420 1777
Fax: (02) 9420 1788
Email: jstride@adsalesconnect.com.au
QLD

John Fairfax Group Pty Ltd
Level 1, 167 Eagle Street QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Email: thehub@mail.fairfax.com.au
VIC

Cameron Media Sales
2nd Floor, 599 Malvern Road VIC 3000
Phone: (03) 9827 6222
Fax: (03) 9827 4411
Email: mhealey@cameronmediasales.com
SA

John Fairfax Group Pty Ltd
124 Franklin Street SA 5000
Phone: (08) 8212 1212
Fax: (08) 8212 1210
WA

Fairfax Media Pty Ltd
Ground Floor, 40 Kings Park Road WA 6005
Phone: (08) 9481 3171
Fax: (08) 9481 4228
Email: lmolyneaux@fairfaxmedia.com.au

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