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The Newcastle Herald


Brand Overview
The Herald is a tabloid morning newspaper published Monday to Saturday and is the only Newcastle-based newspaper serving the entire Hunter and Central Coast regions, six days a week.
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The newspaper has a long affinity and readership involvement with the people of the NSW Hunter Region. Six days a week, The Herald covers local, state, and national news, along with world news, sport and business.
The Herald delivers substantial reach - the latest readership figures were 186,000 on Saturdays and 131,000 Monday to Friday - and is extremely cost effective.
The Herald Classifieds are the only classifieds published six days a week across the region.

Readership

Monday - Friday: 131,000

Saturday: 186,000

Source: Roy Morgan Research, September 2009

Circulation

Monday - Saturday: 49,000 +

Source: Audit Bureau of Circulation, September 2009

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi
Audience
The population of The Hunter region is estimated at 589,000 (2006 census) and the Hunter accounts for approximately 9% of the state's population.
Approximately 56% of the Hunter's population reside in the lower Hunter local government areas of Newcastle and Lake Macquarie. The most populous local government areas in the Hunter region are Lake Macquarie 189,196 persons (2004 figures) and Newcastle 145,633
(Source - HVRF Newcastle & the Hunter 2005-2006 report.)
Overview
The Herald is a tabloid-format morning newspaper published Monday to Saturday. It is the only Newcastle-based newspaper serving the entire Hunter Region and the Central Coast, six days a week.
Readership

The Herald is the only six-day-a-week local newspaper in the Hunter.

Monday to Friday: 131,000

Saturday: 186,000

Source: Ray Morgan Readership Survey September 2009
Profile
Newcastle Newspapers Media Guide
Newspapers Circulation & Readership
Circulation

Monday - Saturday: 49,000 +

Source: Audit Bureau of Circulation, September 2009

Suburbs: covering over 31,011 square kilometres and 13 local government areas including Newcastle, Lake Macquarie, Cessnock, Maitland, Port Stephens, Great Lakes, Dungog, Gloucester, Singleton, Muswellbrook, Scone, Merriwa and Murrurundi
 
 
Rates
To negotiate your best rates, contact your Sales Executive  
Rates effective 1 July 2009
For more details, the rate cards for advertising in The Newcastle Herald are available as PDF (portable document format) files, which can be downloaded to your computer, viewed with Acrobat Reader*, and printed as necessary. Please click on the links at the bottom of this page.
Display Rates

CodeModular NameSize (D x W)Mon-Friday (ex GST)Mon-Friday (inc GST)Saturday (ex GST)Saturday (inc GST)
Rate per single module $ 285.00 $ 313.50 $ 350.07 $ 385.08
T88Double Page Spread374 x 549 mm $ 18,240.00 $ 20,064.00 $ 22,404.80 $ 24,645.28
T84Tabloid Full page374 x 259.6mm $ 9,120.00 $ 10,032.00 $ 11,202.40 $ 12,322.64
T44Tabloid 1/2 Horizontal186 x 259.6mm $ 4,560.00 $ 5,016.00 $ 5,601.20 $ 6,161.32
T24Tabloid 1/4 horizontal92 x 259.6mm $ 2,280.00 $ 2,508.00 $ 2,800.60 $ 3,080.66
T22Tabloid 1/8 page92 x 128.8mm $ 1,140.00 $ 1,254.00 $ 1,400.30 $ 1,540.33
T12Tabloid 1/2 Strip45 x 128.8mm $ 570.00 $ 627.00 $ 700.15 $ 770.17
T11Tabloid 1/32 Page45 x 63.4mm $ 285.00 $ 313.50 $ 350.07 $ 385.08
T14Tabloid 1/8 Strip45 x 259.6mm $ 1,140.00 $ 1,254.00 $ 1,400.30 $ 1,540.33
T82Tabloid 1/2 Vertical374 x 128.8mm $ 4,560.00 $ 5,016.00 $ 5,601.20 $ 6,161.32
T81Tabloid 1/4 Vertical374 x 63.4mm $ 2,280.00 $ 2,508.00 $ 2,800.60 $ 3,080.66
T42Tabloid 1/4 Page186 x 128.8mm $ 2,280.00 $ 2,508.00 $ 2,800.60 $ 3,080.66
T41Tabloid 1/2 Tower186 x 63.4mm $ 1,140.00 $ 1,254.00 $ 1,400.30 $ 1,540.33
T21Tabloid 1/16 page92 x 63.4mm $ 570.00 $ 627.00 $ 700.15 $ 770.17
T34Tabloid 35% Strip139 x 259.6mm $ 3,420.00 $ 3,762.00 $ 4,200.90 $ 4,620.99
T1H4Tabloid 18% Strip70 x 259.6mm $ 1,710.00 $ 1,881.00 $ 2,100.45 $ 2,310.50
T31Tabloid 3/8 Tower139 x 63.4mm $ 855.00 $ 940.50 $ 1,050.23 $ 1,155.25
T51Tabloid 5/8 Tower233 x 63.4 mm $ 1,425.00 $ 1,567.50 $ 1,750.37 $ 1,925.41
T63Tabloid Junior Tabloid280 x 194.2mm $ 5,130.00 $ 5,643.00 $ 6,301.35 $ 6,931.49
T62Tabloid Double Tower280 x 128.8mm $ 3,420.00 $ 3,762.00 $ 4,200.90 $ 4,620.99
T61Tabloir 3/4 Tower280 x 63.4mm $ 1,710.00 $ 1,881.00 $ 2,100.45 $ 2,310.50
T83Tabloid 3/4Vertical374 x 194.2mm $ 6,840.00 $ 7,524.00 $ 8,401.80 $ 9,241.98
T43Tabloid Block186 x 194.2mm $ 3,420.00 $ 3,762.00 $ 4,200.90 $ 4,620.99
T23Tabloid 1/2 Block92 x 194.2mm $ 1,710.00 $ 1,881.00 $ 2,100.45 $ 2,310.50
T32Tabloid 3/8 Double Tower139 x 128.8mm $ 1,710.00 $ 1,881.00 $ 2,100.45 $ 2,310.50
2009/2010
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Click the links to download or view the current rate cards
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Rate Card
Modular Specifications
Sections
The Herald has many popular sections that appeal to a broad cross-section of readers. This gives advertisers the choice of speaking to a general audience or targeting their message to specific readership areas.
To find out more about sections - To find out more aout sections -
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Categories
The Herald covers a broad range of categories within its pages daily. From leading local news and comprehensive national and international news, Sport and Business to the informative with employment and education. These are enhanced daily by weekly run of book sections (please see Sections information).

Browse through from our categories below to find which one is most suitable:
Features & Reports
To negotiate your best rates, contact your Sales Executive  
The Newcastle Herald publishes a number of special publications and features throughout the year on many topics including Education, Travel, Entertainment, Home & Living, Careers, Sports and Retail.

The Newcastle Herald also covers an extensive range of topics throughout its regular advertising features.

From features on the mind and body to children and pets, home improvements and entertainment guides, The Herald has it covered.

Appealing to a broad range of reader interests, advertising features are editorially supported and allow for a comprehensive look at what's new in products and services available in a range of topics.

Browse through from our categories below to find which one is most suitable:

Research
To negotiate your best rates, contact your Sales Executive  
For up to date research statistics, please contact us direct on (02) 4979 5000 or the local representative in your state.

Download a range of Research/Attitude Papers for The Newcastle Herald
Registration is required to view Research

Please Login above or Register to view more details about research





Contacts
The Newcastle Herald is located at 28-30 Bolton Street, Newcastle.

The Newcastle Herald is a regional arm of Fairfax publications and has representation in each state. State contact details can be found below.

To contact the Newcastle Herald for all enquiries please phone (02) 4979 5000 or 131 696.

Address

28-30 Bolton Street
PO Box 510 NSW 2300
Phone: 02 4979 5000
Fax: 02 4979 5588

Download

Full Contact List
Sydney

Ad Sales Connect
Suite 4, 47A Penrose Street NSW 2066
Phone: (02) 9420 1777
Fax: (02) 9420 1788
Email: jstride@adsalesconnect.com.au
Brisbane

Fairfax Media
Level 1, 167 Eagle Street, QLD 4000
Phone: (07) 3308 1100
Fax: (07) 3308 1129
Melbourne

Cameron Media Sales
Suite G02, 12 Cato St VIC 3122
Phone: (03) 9822 5188
Fax: (03) 9822 6933
Adelaide

Fairfax Media
124 Franklin Street SA 5000
Phone: (08) 8212 1212
Fax: (08) 8212 1210
Perth

Fairfax Media
Level 1, 40 Kings Park Road WA 6005
Phone: (08) 9481 3171
Fax: (08) 9481 4228

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