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WAtoday.com.au


Site Overview
WAtoday.com.au is a new media voice for Western Australia
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The Site
WAtoday.com.au combines the relevance of local news with the national strength of the Fairfax Media network.

All you need in news, politics, sport and important events is now a click away at WAtoday.com.au.

Multimedia, video and audio complement breaking news, analysis, entertainment and opinion provided by some of the State’s most influential commentators, making WAtoday.com.au your complete destination for local, national and world news.

Key Statistics

Unique Browsers – 353,356

Page Impressions –3,107,762

User sessions – 766,783

Average visits per month -2.17

Average session time in minutes -04:29

Source: NNR MI Domestic, November 2008
Audience
Talk to your Account Manager for the latest information on WAtoday.com.au
 
Rates
To negotiate your best rates, contact your Sales Executive  
Download the latest ratecards below. Fairfax Digital rates are subject to change and conditions, please contact your Account Manager for confirmation.
FD Network Display Rates

Standard Display UnitsDimensionsCPM $
Banner / Leaderboard468x60 / 728x9018
Skyscraper160x60018
Medium Rectangle / Half Page300x250 / 300x60020
Advertorial125x30 img + head 45 chars and 175 chars body15
Fairfax Digital Strip 100x291
FD Section Display Rates

Banner / LeaderboardMedium RectangleMini RectanglePromo Box (index page)SupergalleryWidestrip
468x60 / 728x90300x250 / 300x600300x125 refer to specs300x250620x45 @25kb�
CPM $CPM $CPM $CPM $CPM $CPM $
News and ROS2540na3045na
Life & Style303530304035
Entertainment253025253530
Sport2530na2535na
Travel556055557060
Business701106060110na
Executive40553030nana
BizTech70100na60110na
Technology / Digital Life455545456555
Expanding Creative30% load on base CPM
Section Homepage OTPrefer to ratecard
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
FD News and Information Ratecard - Sept 2008
FD Classified Ratecard November 2008
FD Email Newsletter Ratecard - Oct 2008
Domain Ratecard May 2008
Terms and Conditions
Specs & Deadlines
Fairfax Digital accepts most IAB standard ad units and offers a number of addtional products. Please note that Fairfax Digital serves DHTML creatives to IE6 & 7 browsers only.
Standard Display Specifications

ad unitdimensions (pixels) width x heightGIFStd FlashRich Flashlooping
banner468x6020KB40KB100KBcontinuous
leaderboard728x9025KB40KB100KBcontinuous
wide skyscraper160x60025KB40KB100KBcontinuous
mini rectangle300x12520KB40KB100KBcontinuous
medium rectangle300x25030KB40KB100KBcontinuous
half page300x60035KB40KB100KBcontinuous
wide strip620x4525KB40KB100KBcontinuous
strip ad630x4525KB40KB100KBcontinuous
ROI300x40nananana
search box60x18nananana
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Downloads
You’ll need the PDF reader to view PDF’s download acrobat reader
standard specification production guide
expanding creative production guide
flash production guide
gif production guide
in stream video production guide
Fairfax Digital Optimiser
popunder production guide
rich media production guide
video rectangle production guide
OTP
fdtv production guide
Categories
Complementing Fairfax Digital's strenth in breaking news and busisness information; WAtdoay.com.au has a rich approach to other categories.
 
Research
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Contacts
See the contacts below for all advertising questions
Sasha Auzins - National Sales Enquiries


Level 2
1 Darling Island Rd
Pyrmont NSW 2009
Phone: (02) 8596 4608
Fax: (02) 8596 4633
Email: sauzins@fairfaxdigital.com.au
Marnie McKeown - State Sales Manager WA


Ground Floor
40 Kings Park Road
West Perth WA 6005
Phone: (08) 9327 4822
Fax: (08) 9481 4228
Email: marniemckeown@fairfaxdigital.com.au

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