Affluent Professionals

  • 3,237,800 TOTAL READERSHIP
  • 65% AUSTRALIAN REACH
  • $144,071 AVERAGE HOUSEHOLD INCOME
  • $552,540 AVERAGE VALUE OF INVESTMENTS

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2018, Nielsen Digital Ratings Monthly, June 2018; People 14+

Upwardly mobile and early adopters, Fairfax Media’s Affluent Professionals are key influencers within their social groups. They are curious about the world around them, and make decisions based on solid advice they know they can trust.

Affluent Professionals enjoy a comfortable lifestyle, and choose brands and experiences that reflect their success. In the workplace they are key influencers on business decisions, and recognised as future leaders.

Hard working and ambitious, on average they hold investments worth more than $560,000 and focus their travel spend on overseas trips.

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