Affluent Professionals

  • 4,371,000 TOTAL READERSHIP
  • 62% AUSTRALIAN REACH
  • $129,149 AVERAGE HOUSEHOLD INCOME
  • $584,537 AVERAGE VALUE OF INVESTMENTS

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017.

Upwardly mobile and early adopters, Fairfax Media’s Affluent Professionals are key influencers within their social groups. They are curious about the world around them, and make decisions based on solid advice they know they can trust.

Affluent Professionals enjoy a comfortable lifestyle, and choose brands and experiences that reflect their success. In the workplace they are key influencers on business decisions, and recognised as future leaders.

Hard working and ambitious, on average they hold investments worth more than $560,000 and focus their travel spend on overseas trips.

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