Auto Intenders

  • 1,651,000 TOTAL READERSHIP
  • 71% AUSTRALIAN REACH
  • $114,779 AVERAGE HOUSEHOLD INCOME
  • $44,968 Intending to spend on next new car

    Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending October 2018 Nielsen Content Monthly Ratings, October 2018; People 14+

Across our metro news mastheads we reach more than 1.2 million Auto Intenders – Australians planning on purchasing a new car within the next 12 months.

Auto Intenders are diverse, and with budgets varying for readers across our print and digital channels, we help brands connect with audiences focused on both practical utility and stylish luxury.

Adults with 3 people living at home represents our strongest Auto Intender segment and on average, our Auto Intender audience plans to spend over $40k on their next new vehicle.

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