Free from the responsibility of children living at home, and likely to be retired, Empty Nesters are active and affluent. Our print and digital channels are part of their daily routine, and have been for years. As loyal as they are to our brands, they are receptive to brands and open to new experiences. With the security of property and personal investments, Empty Nesters are confident consumers – seeking out brands and products which make their life more comfortable. They travel frequently, both interstate and overseas, and spend well above average on their weekly grocery shop.
- 2,831,000 TOTAL READERSHIP
- 69% AUSTRALIAN REACH
- $630,863 AVERAGE VALUE OF INVESTMENTS
MORE LIKELY TO HAVE MORTGAGE OR BE HOME OWNER
Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending December 2018 Nielsen Content Monthly Ratings, December 2018; People 14+