Empty Nesters

  • 2,554,700 TOTAL READERSHIP
  • 63% AUSTRALIAN REACH
  • $626,139 AVERAGE VALUE OF INVESTMENTS
  • 51% MORE LIKELY TO HAVE MORTGAGE OR BE HOME OWNER

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2018, Nielsen Digital Ratings Monthly, June 2018; People 14+

Free from the responsibility of children living at home, and likely to be retired, Empty Nesters are active and affluent.  Our print and digital channels are part of their daily routine, and have been for years. As loyal as they are to our brands, they are receptive to brands and open to new experiences. With the security of property and personal investments, Empty Nesters are confident consumers – seeking out brands and products which make their life more comfortable. They travel frequently, both interstate and overseas, and spend well above average on their weekly grocery shop.

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