The Grocery Buyer audience actively seeks out quality – spending around $300 per household member each month. Grocery Buyers drive decision-making at home – from the family shop to financial planning. Dedicated to researching products and experiences which will add value to family life, they seek out inspiration both in print and online. Our Grocery Buyer audience travel extensively, planning to spend over a week each year visiting friends and family interstate and around 20 nights each year overseas.
- 4,931,000 TOTAL READERSHIP
- 70% AUSTRALIAN REACH
- 3 AVERAGE HOUSEHOLD SIZE
Average Weekly Grocery Spend Total
Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending April 2019 Nielsen Content Monthly Ratings, April 2019; People 14+