Grocery Buyers

  • 4,122,400 TOTAL READERSHIP
  • 60% AUSTRALIAN REACH
  • 3 AVERAGE HOUSEHOLD SIZE
  • $272 AVERAGE GROCERY SPENDING PER HH MEMBER (PER MONTH)

    emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending February 2018, Nielsen Digital Ratings Monthly, February 2018; People 14+

The Grocery Buyer audience actively seeks out quality – spending around $300 per household member each month.  Grocery Buyers drive decision-making at home – from the family shop to financial planning. Dedicated to researching products and experiences which will add value to family life, theyseek out inspiration both in print and online. Fairfax Media Grocery Buyers travel extensively, planning to spend over a week each year visiting friends and family interstate and around 20 nights each year overseas.

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